BMW Motorrad On Track For Another Record Sales Year

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BMW Motorrad has tallied the sales results for the first half of 2016, and the German manufacturer is on track for another record sales year. BMW says that over 80,000 motorcycles have been sold in the first six months of this year, which is itself a record for the marque.

To be precise, 80,754 BMW motorcycles were sold so far in 2016, a 3% increase over this time last year. Unsurprisingly, Germany remains the strongest market for BMW Motorrad, with 13,792 units sold thus far this year (17% of BMW’s total production).

However, BMW Motorrad saw strong results as well in Spain (+22.6%), Italy (+6.9%) and France (+5.6%). BMW Motorrad also leads the 500cc+ market in Spain, Austria, Belgium, The Netherlands, Russia, Brazil, and South Africa.

“As of June 2016 we were able to set our fourth six-month record in succession, at the same time supplying more than 80,000 motorcycles and maxi scooters to our customers by the middle of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “Based on this positive development we will now strive to achieve another sales record for the year as a whole.”

The BMW R1200GS remains as BMW Motorrad’s best-selling model worldwide, and accounts for 17% of BMW’s motorcycle sales so far this year. Similarly, the BMW R1200GS Adventure showed strong sales, and accounted for 14.5% of BMW’s motorcycle sales in the first six months of 2016.

For a fun fact, 44.5% of the GS models sold thus far have been “Adventure” models, showing the German brand’s affinity with adventure-touring riders.

BMW Motorrad’s next best-selling bikes were the S1000XR (6.7% of total), S1000RR (6.5% of total), R1200RT (6.3% of total), R nineT (5.7% of total).

“In spite of a much tougher competitive environment, our two top-sellers, the R1200GS and GS Adventure, are asserting themselves very impressively on the market,” added Heiner Faust. “All other new models of the last two years are also contributing to sales success.”

“Meanwhile our sporty S models S1000XR and S1000RR have moved up to third and fourth position in our sales ranking for the first time. And the C 50 maxi scooter – launched at the turn of the year – is going down extremely well with our customers. Nonetheless, trade is being solidly supported by our attractive model portfolio as a whole.”

BMW expects its sales to continue their strong trend, with the R nineT Scrambler coming to market in September this year, followed by the G310R coming to market in October.

Source: BMW Group

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.