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The #1 BMW Motorcycle Fan? — That’s a Tall Order!

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I’m not complaining, but it’s been a busy week for Asphalt & Rubber’s Editor-in-Chief. Monday was spent getting back from the Indianapolis GP, where Dan and Tony once again proved how they are some of the most amazing photographers in the business, David as usually decrypted the paddock and wrote what should be considered the gold standard of daily summaries, and I…well, I tried to stay out of everyone’s way.

Finally back in California, Tuesday saw the hard drive in my laptop give up the ghost, and thus was spent knee-deep in nerdom with Scott — who knew that a #6 pentalobe screwdriver would be so difficult to find?! Wednesday was spent at the Honda CBR300R press launch, which for reasons beyond comprehension I drove to, instead of flying. Thursday meant swimming through the 800 or so emails that I neglected throughout the weeks’ activities, which just leaves me to say how is it Friday already?

Again I’m not complaining, but thank goodness it’s the end of the week. Anyhoo, I’m sure everyone has had their share of busy weeks, especially as summer is beginning to wind down. To help lighten the load, here’s a video of a giraffe that really loves himself some BMW motorcycles. If anyone asks, I’m saying a reader sent this to me…yeah…a reader…that’s what happened…

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News

BMW Motorrad Hits All-Time Half-Year Sales Record

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Despite having rough sales in June (-5.7%), BMW Motorrad says it had its best six-month spread every during the first half of 2014, with the German motorcycle maker selling 70,978 motorcycles and maxi-scooters so far this year. Up 9.3% over the same time period last year (64,941 units), BMW Motorrad continues to show solid growth each quarter, and each sales year.

“We have achieved an all-time six-month high in the first half of this year. Never before have we sold this many vehicles in the first six months of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing. “With an increase of 9.3 % in the first half of 2014, we remain on course to achieve an all-time sales high for the year as a whole.”

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Recall

Another Recall for the 2013 BMW R1200GS

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After an a recall early in 2013, involving high oil pressure levels in the transmissions of certain 2013 BMW R1200GS models, BMW was forced to install an oil restrictor to reduce oil pressure at the transmission output.

At the time, BMW was concerned about the high oil pressures in the transmission causing the rear sealing ring to come unseated and leak oil onto the rear tire.

After plugging that leak before any of the bikes managed to reach dealers, and despite installing the oil restrictor, the issue has resurfaced, this time leading to a non-serious accident in Italy, in March of this year.

After engineering analyses were completed last month, BMW determined that the oil restrictor was not sufficient enough to keep oil pressure levels in the transmission from pushing the sealing ring out of place and keeping oil off the rear tire.

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News

The R1200GS Is Once Again BMW’s Top Bike in the USA

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The “BMW rider” is almost its own class of rider in the United States. You know the type: usually white, male, greying or white hair, maybe a pair of glasses and a sweet $1,000 Schuberth flip-up helmet to top it off. Ah, and don’t forget the well-worn-in Roadcrafter in blue with fluorescent yellow accents. As for the bike, it has got to the venerable GS.

Of course we are speaking generalities here, but as it turns out, that stereotypical demographic is also BMW’s most lucrative. The latest sales statistics from BMW Motorrad USA show the BMW R1200GS to be the company’s best selling motorbike in the states with over 2,000 sold.

With BMW Motorrad USA selling 14,100 motorcycles in total for 2013), the R1200GS has thus unseated the S1000RR as the best selling BMW motorcycle in the USA.

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News

Video: BMW R1200GS vs. BMW HP4 on the Track

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I am just wrapping up my thoughts on the new liquid-cooled 2013 BMW R1200GS, but before I post up the ride review, I thought I would share this little gem of a video that BMW Motorrad USA showed us at the US media launch for the R1200GS. Filmed at the Circuito de Almería in Spain, a new BMW R1200GS gives chase to a BMW HP4, and interesting results ensue.

Now I’m not saying that the R1200GS is a more capable track bike than the HP4, a fast rider on any bike is still a fast rider, after all. But, you have to be impressed by the GS here, it certainly wasn’t losing any ground to the HP4 (except maybe on the straight). As for the the nitty gritty, the R1200GS rider clocked a sub-two-minute lap time, an entirely respectable time at the Spanish circuit, which sees WSBK-spec machines lap in the 1:35 range.

BMW Motorrad says the 2013 BMW R1200GS is like the Swiss Army knife of the motorcycle world, and with some on-track chops like this, we might just have to agree. For those that are wondering, it rides nice on the road and trails as well. Video after the jump, and look for the review this week.

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News

Moto-Journalist Kevin Ash Has Died at a Press Launch

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It is with a very heavy heart that we report the passing of famed moto-journalist Kevin Ash, who died of injuries sustained in a motorcycle crash today. Riding north of Cape Town, South Africa, Kevin was taking part in the press launch of the 2013 BMW R1200GS adventure-touring motorcycle, with the launch now being cancelled after this tragic news.

A legend in the industry, Kevin’s work could be found in a countless number of publications, including MCN and the Daily Telegraph, not to mention his own blog Ash on Bikes. Known for his technical knowledge, clear writing, and honest reviews, Kevin’s work was seen by many in the industry as the gold standard of motorcycle reviews.

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News

Pitching the BMW R1200GS – OEMs, Take Note

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Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

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News

The 2013 BMW R1200GS in 293 Hi-Res Photos

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The big news out of the INTERMOT show in Cologne, Germany is the public unveiling of the 2013 BMW R1200GS — the liquid-cooled progeny of the venerable air-cooled GS line. The bike that continues to define the adventure-touring market, the R1200GS not only gets a mechanical makeover for 2013, but a cosemetic one as well.

Wanting to give us the utmost insight into the design and engineering process that went into the new BMW R1200GS, the Bavarians have dumped nearly 300 photos into their media site for our consumption.

Naturally, we’ve uploaded them all here to Asphalt & Rubber because we loves us some tasty photos. Chances are the image viewing lightbox is too big for your monitor, so right-click as you see fit. We’ve picked our favorites out, and have them on display after the jump.

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Bikes

First Look of the Water-Cooled 2013 BMW R1200GS

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Getting spotted a day ahead of schedule, the 2013 BMW R1200GS has broken cover with most of its water-cooled glory, sort of. The good folks at Oliepeil.nl managed to get onto the show floor at INTERMOT, and grabbed a few photos of the BMW kiosk displays for the new GS.

Visually similar to the current R1200GS, the new water-cooled 1,170cc BMW R1200GS makes 123hp and 92 lbs•ft of torque at 6,500 rpm. That makes for a noticeable bump over the current model’s 110hp and 88 lbs•ft of torque. That added power comes with some added weight though, as the the 2013 BMW R1200GS tips the scales at 525 lbs at the curb, roughly 20 lbs heavier than the outgoing model.

We will have to wait until tomorrow to get the full details and official photos of the 2013 BMW R1200GS, but this should whet your adventure-touring appetite until then. Has the king retained its crown? More photos after the jump.

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