BMW Motorrad Had Best Sales Year Ever in 2013

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Just days after issuing a North American recall for 50,000+ of their motorcycles, BMW Motorrad issued a press release to talk about its successful sales sales volumes. For 2013, BMW achieved its third all-time sales high of 115,215 vehicles, an 8.3% increase over the previous year. Of that total, 14,100 were sold in the United States.

Here are the rest of the highlights from the press release:

  • Germany and USA lead, respectively, in total sales followed by France, Italy, Brazil and the UK.
  • The best-selling vehicle was the BMW R1200GS, with 30,000 units sold worldwide, followed by the F800GS, the F700GS, and finally the S1000RR (nearly 2,700 BMW HP4 superbikes were also sold).
  • For 2014, BMW is emphasizing its two new additions to their roadster lineup, the R nineT and the S1000R.
  • Their C Evolution electric scooter marks a serious entrant into the electrics market. No mention of when exactly it will start being sold or for how much.

Overall, the theme going forward seems to be diversity. The Motorrad division is expanding its lineup into both competitive and emergent territories, with solutions that are engineered to specific organizational and market needs.

By comparison, KTM surpassed BMW in sales in 2012, and their 2013 initial figures are showing substantial growth over the previous year. The 2014 year may see even more growth with KTM poised to begin selling its much-anticipated 390cc motorcycles around the world.

Let’s also not forget about Honda, who for 2012 sold approximately 200,000 units and was projected to sell close to 255,000 units in 2013. Will BMW be able to retake the European OEM crown from KTM? We’ll see. Regardless, 2014 should be an interesting and exciting year to be a motorcycle enthusiast.

Source: BMW Motorrad