After moving its Canadian distribution to its United States office last year, the Piaggio Group is pledging to improve its Canadian dealer network and customer relations. The move out of Canada, which reportedly has spurned law suits, is just one example of the major problems Piggio is experiencing in North America, as even the United States office isn’t exactly known for its great dealer support and customer service (just ask your local Aprilia owner how long it takes to get replacement parts).
Ducati North America boosted its market share across the United States in the first quarter of 2009, with record sales fueled by the Monster and Superbike line of motorcycles.
Ducati now boasts more than 10% of the sport and street bike sales in 20 key U.S. metropolitan markets, with the brand capturing 6% sales across the country.
Our day wouldn’t complete if we didn’t bring you gloom from all four of the Japanese manufacturers; and yes, even Yamaha wasn’t spared the wraith of the global economic slowdown. Yamaha Motor Corporation is reporting double-digit percentage sales drops in its two-wheeled and four-wheeled retail sales.
Yamaha said its U.S. motorcycle retail sales of 21,000 units is a 30% dip from last year’s numbers. Similarly, its U.S. ATV retail sales fell 26% to 17,000 units. This number is at least better than the ATV industry average of a 33% sales decrease. Overall for its worldwide operations, Yamaha reported a sales decline of 35.5% from the year-ago quarter, and a net loss of $189 million for its first quarter, which ended March 31.
Source: PowerSports Business
Everyone knows that the Ducati Desmosedici is the closest us mortal men will get to riding a true GP bike, and everyone knows they were produced in limited numbers. Because of this even the social elite had a hard time getting their hands on them since they ran out so quickly. So how does such a limited edition bike all of a sudden find a way to be un-sold-out all of a sudden?
According to Michael Lock, CEO of Ducati North America:
“We are fortunate to offer a few units to those interested individuals who were closed out of the initial ordering process…as the global run of 1500 bikes comes to an end we are notifying interested parties that we have secured inventory to deliver in the coming months, but only if they act quickly.”
I have a couple theories on this:
1) Bologna has switched to the base-8 counting system, and undercounted how many bikes they produced.
2) A box of Desmo’s fell-off the boat on their way to America, and until now were thought lost at sea.
3) The economy
4) El Niño
5) Ducati of North America saw that they under-priced the Desmosedici, and thus sold it at a price far-below what the market was willing to bare, and as any good micro-economics professor would suggest is bumping up supply to meet the demand curve for peak efficiency.
Regardless of what answer you choose, the news is this…if you missed your chance to buy a Desmosedici in the United Stats, Canada, or Mexico, here is your second chance.
The correct answer is #4. El Niño (Spanish for: The Nino) is in fact the cause of mysterious bike productions, the current economy, and French-Canadians.