Triumph Motorcycles is celebrating what it is calling its best sales year ever in North America, boasting a 21% gain on sales in 2016 over the previous year, and for the first time ever, clearing over 13,000 units sold.
“There is no greater testament to the tireless work and outstanding Brand representation of our dealer partners than seeing this kind of success on the sales floor,” said Matt Sheahan, COO of Triumph Motorcycles America.
“We want to thank our dealers for their efforts and our new customers for joining the Triumph Family. We are looking forward to riding with you in 2017!”
It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market. Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia. According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles. “We are very excited to build a successful relationship with Urban Moto Group as a new partner also overseeing and developing the presence of MV Agusta in the USA market,” said Giovanni Castiglioni.
News from across the pond indicates that the historic BSA motorcycle brand has been acquired by Indian motorcycle manufacturer Mahindra. According to the newswires, Mahindra & Mahindra Limited (through a subsidiary named Classic Legends Private Limited) acquired 100% of BSA Company Limited for the tidy price of £3.4 million, or $4.1 million (at the time of this writing). That amount is quite the sum, considering that the BSA brand brought in a paltry $34,000 in licensing in the last 12 months. Surely though, Mahindra’s purchase price reflects a sum that’s more in line with what the Indian company expects to make from the British brand, especially in conjunction with its current business operations.
Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%). The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015. Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler. Ducati North America isn’t breaking down sales by machine, though it does say that behind the Scrambler, the 899 Panigale and Monster 821 were top-sellers in the region. In the USA, it says that the 1299 Panigale and Multistrada 1200 were “sales standouts” for the country.
Judging by the amount of traffic the story is getting, we imagine the sight of the 2016 Ducati 959 Panigale at the EICMA show has ruffled a few feathers.
That’s understandable, since the Euro4 emission standards have forced the Italians to give the Ducati 959 Panigale an exhaust system that we’ve previously only seen on the Japanese-spec model of the Ducati 1199 Superbike.
While the shotgun exhaust isn’t as gawdy as one would think, it’s certainly a stark departure from the underslung units we are used to. We imagine it’s a moot point though, considering how many 959 Panigales will get some sort of slip-on or full-system exhaust from their new owners.
Just the same, the issue seems to be isolated to European soil, as the US-spec version of the 2016 Ducati 959 Panigale exhaust is just how we remember it. Check out the photos, after the jump, and compare it to the European-spec model (the first photo in the gallery).
Triumph Motorcycles America is reporting a record setting first quarter, which also included that highest single-day of retails sales ever (March 31st).
Because of this, triumph says that in the 500cc+ on-road & dual-sport categoies the British marque is the top-selling European brand in North America.
Although triumph isn’t talking concrete figures, the company does say that sales for Q1 2015 were up 16% over last year’s numbers.
The brand does say that this most recent quarter’s sales success marks the 13th such quarter, out of the past four years (16 quarters), which year-over-year growth.
Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.
Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.
Take your standard 675cc three-cylinder Triumph Street Triple, put a Daytona 675 sport bike tail and subframe on it, and you’ve got the basic premise of the Triumph Street Triple Rx special edition figured out.
Of course, that’s not all you get, as the Street Triple Rx comes with special decals and paint, “Diablo” red wheels, a quickshifter for your $11,199 MSRP.
That’s right, the 2015 Triumph Street Triple Rx is coming to the USA as a new model, available February 2015 — that’s good news, if it tickles your fancy.
Motorcycle road racing in the US looks set for a revival after its years in the wilderness. Today, the AMA announced that the rights to road racing in the US have been reacquired from the Daytona Motorsports Group, and handed to a consortium led by Wayne Rainey and Chuck Aksland. The KRAVE Group will run a new series of races in North America from 2015, under the joint auspices of the AMA and the FIM. It has been a long and difficult few years for motorcycle road racing in the US. Since the DMG bought the rights to the AMA Superbike series, at the start of the 2008 season, the series has been in a steady decline.
There has been so much smoke lately about Dorna doing something in the American market for road racing, that surely there must be some fire. Our sources, and the consensus in the MotoGP paddock is that Carmelo Ezpeleta has his eyes on a North American Championship, of sorts — a move designed to side-step issues with DMG and AMA Pro Road Racing. Talking to Fox Sports 1, Ezpeleta tipped his hand on what he envisioned for the US market, saying that he has been talking to “relevant people” to create a program that will develop American riders for the Grand Prix Championship. Helping him spearhead that plan is none other than a certain Mr. Wayne Rainey.