After moving its Canadian distribution to its United States office last year, the Piaggio Group is pledging to improve its Canadian dealer network and customer relations. The move out of Canada, which reportedly has spurned law suits, is just one example of the major problems Piggio is experiencing in North America, as even the United States office isn’t exactly known for its great dealer support and customer service (just ask your local Aprilia owner how long it takes to get replacement parts).
Despite this, Piaggio Group worldwide CEO Paoli Timoni says the company is committed to restoring its relationships with its Canadian customers. “About 50% of our dealers have stayed with us [since the move offices to the US] and the plan is to have 50 to 55 dealers total across Canada by the end of 2010,” says Timoni. The Piaggio Group has sold roughly 1,100 motorcycles in North America in Q1 of 2010, down from the 6,400 units it sold in Q1 of 2009
Source: Dealer News
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