Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Officially Official: MV Agusta Brutale Dragster 800 RR

10/21/2014 @ 5:48 am, by Jensen Beeler10 COMMENTS

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We already brought you the first high-resolution photos of the MV Agusta Brutale Dragster 800 RR (say that three times fast!) yesterday, which were sent to us by our Bothan Spies. In response, MV Agusta has unveiled the Dragster RR and Brutale RR today, ahead of the EICMA show.

Like the updated Brutale 800 RR, the Brutale Dragster 800 RR features a revised 798cc three-cylinder engine, which makes 140hp at the 13,100 rpm, and a very peaky 63 lbs•ft of torque at 10,100 rpm.

Numerous visual cues have been changed, included red-anodized fork tubes, red-painted cylinder heads, and aluminum tubeless wire-spoked wheels. An eight-way adjustable steering damper continues the noticeable changes, to the 370 lbs machine (dry).

MV Agusta Brutale 800 RR — 140hp & MVICS 2.0

10/21/2014 @ 3:20 am, by Jensen Beeler10 COMMENTS

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Along with the new Dragster RR, MV Agusta has debuted the Brutale RR, ahead of the EICMA show. Like its hot rod cousin, the MV Agusta Brutale 800 RR gets a 15hp increase, which makes for 140hp at the 13,100 rpm peak. A very peaky motor indeed, maximum torque arrives at 10,100 rpm at 63 lbs•ft.

The Brutale RR also features the MVICS 2.0 electronics package, which first debuted on the still unreleased MV Agusta Turismo Veloce. An update to the already robust MVICS package, the key feature in the 2.0 revision is the quickshift operation, both for upshifts and downshifts.

MV Agusta Turismo Veloce 800 – Stylish Sport-Touring

11/04/2013 @ 5:17 am, by Jensen Beeler20 COMMENTS

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Though MV Agusta gave us a good insight into what to expect at EICMA, the company from Varese has finally debuted its sport-touring machine, the 2014 MV Agusta Turismo Veloce 800. Built around MV Agusta’s 800cc three-cylinder engine, the Turismo Veloce 800 and the Turismo Veloce Lusso 800 (the pannier-equipped higher-spec model) feature a 125hp and 62 lbs•ft of torque.

True to the current MV Agusta aesthetic, the MV Agusta Turismo Veloce 800 has obvious design cues from the MV Agusta F3 and MV Agusta F4, and translates those cues into a machine that is very sporty in nature. Slenderly built and having  performance in mind, the 427 lbs machine boasts the best in class power-to-weight ratio.

True to the spirit of MV Agusta’s brand, Giovanni Castiglioni reiterated that “nobody needs an MV Agusta in their garage, you buy an MV because it transfers emotions.” The 2014 MV Agusta Turismo Veloce 800 is no different.

First Photos & Video of the MV Agusta Turismo Veloce 800

11/01/2013 @ 1:18 am, by Jensen Beeler25 COMMENTS

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The 2013 EICMA show is just a couple days away, and the first OEM on the docket to reveal its new models is MV Agusta. We already know what MV Agusta’s big reveal is the MV Agusta Turismo Veloce 800, which will be a high-sitting sport-touring machine, complete with hard-bags, that features the company’s 800cc three-cylinder engine.

Teasing the new model now in a video, we can get our first glimpse at what MV Agusta has been cooking up back in Varese. Fusing the three-pipe exhaust of the MV Agusta F3 with the squared-off exhaust tips of the MV Agusta F4, MV Agusta has taken many design elements from its other models to make the MV Agusta Turismo Veloce 800 — note the Rivale handguards and signals, for instance.

We’ll let the video and screen grabs do the rest of the talking, but a couple features of note are the full-LED headlight, Sachs semi-active suspension, and what looks like some sort of Bluetooth / cellphone connection system. We like what we see, and we like what we hear…Monday can’t come soon enough.

Ride Review: MV Agusta Rivale 800

10/28/2013 @ 5:27 pm, by Iwan van der Valk26 COMMENTS

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Attending MV Agusta’s launch of the 2014 MV Agusta Rivale 800 in France, our friend Iwan van der Valk from Testmotor.nl has been kind enough to share his thoughts and review regarding Varese’s newest machine.

Getting a chance to put the MV Agusta Rivale 800 through its paces on the roads near Nice, France, Iwan’s thoughts are timely, as MV Agusta is just a week away from debuting its next range of models at the EICMA show in Milan, Italy. – Jensen

It has been more than a year since MV Agusta announced the Rivale 800, its Ducati Hypermotard inspired new model. And here it finally is, ready to be delivered for early 2014.

The Rivale is the third motorcycle based on MV Agusta’s own 800cc three-cylinder engine, after the naked Brutale and the fully faired F3; and at this moment, it doesn’t look like there will be a 675 or 1090 version for buyers to chose from, as is the case with MV Agusta’s other models.

The Rivale 800 looks like a supermoto but the seating position goes more towards an elevated naked bike, with an unhindered view ahead. MV Agusta motorcycles are always very stylish and the Rivale of course is no exception.

MV Agusta F3 800 Coming in June

05/16/2013 @ 3:23 pm, by Jensen Beeler5 COMMENTS

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If we had to summarize MV Agusta’s new model plans right now, we would classify it as a “no stone left unturned” approach, as the Italian brand seems committed to make every possible iteration of machine from its common parts bin of motorcycles.

Debuting the MV Agusta F3 675 three-cylinder supersport in 2010, and finally bringing it to market in 2012, the Varese brand is set to bring another iteration of the F3 to market, the MV Agusta F3 800.

As the name implies, MV Agusta will use its 800cc three-cylinder engine, which can be found on the MV Agusta Brutale 800 and the still-not-released MV Agusta Rivale 800 as well.

2013 MV Agusta Rivale 800 Breaks Cover

11/11/2012 @ 3:08 pm, by Jensen Beeler14 COMMENTS

MV Agusta continues to push out details and photos of its 2013 models ahead of next week’s EICMA show, giving us our first proper look of the 2013 MV Agusta Rivale 800. Sharing its 798cc three-cylinder motor with the MV Agusta Brutale 800, the MV Agusta Rivale 800 is the Varese brand’s take on the niche hypermotard market.

Giving us already a glimpse of the MV Agusta Rivale with the company’s concept sketch of the machine, it is clear from the finished product that MV Agusta has channeled a great deal of the Ducati Hypermotard in the Rivale, with the two bike’s sharing a very similar visage.

2013 MV Agusta F4 Gets Traction Control, Öhlins Electronic Suspension, Ride-by-Wire, & More

11/10/2012 @ 1:02 am, by Jensen Beeler6 COMMENTS

MV Agusta is teasing its 2013 MV Agusta F4 line ahead of the upcoming EICMA show next week, and the company from Varese, Italy has massaged in some extra goodness into its premier superbike. Not giving us the full monty, MV Agusta is willing to admit that the F4 will come in three flavors: the MV Agusta F4, MV Agusta F4 R, & MV Agusta F4 RR.

For 2013, the key feature updates include upgraded Brembo M50 monobloc brakes, Öhlins electronically controlled suspension, ride-by-wire throttle control, and the MV Agusta MVICS electronics package with eight-way adjustable traction control.

We don’t have word on the F4’s key performance specs, but in its teaser video MV Agusta lets it slip that at least some versions of the 2014 MV Agusta F4 will have titanium con-rods and a redesigned crankshaft (by the way, did you see the new running lights in the photo above?).

Thus, expect the F4 to get a power boost that puts it properly in the 200+ hp realm (many media outlets fail to realize that the current F4 Corsacorta motor makes 201 CV, which equals 198hp). One of the most beautiful motorcycles you could hope to own, MV Agusta may be getting a bit derivitive with the F4’s design, but the company lives up its “Motorcycle Art” tagline, as always.

We have got a bunch of screen captures and a teaser video for you after the jump. Stay tuned next week for the 2013 MV Agusta F4’s official launch, where we’ll bring you all the photos and technical spec available.

2012 MV Agusta Brutale 675 Breaks Cover

11/04/2011 @ 7:29 am, by Jensen Beeler10 COMMENTS

After showing us the 2012 MV Agusta F3 675, the iconic Italian motorcycle company has also spilled the beans on the MV Agusta Brutale 675. The three-cylinder 675cc naked bike, is unsurprisingly and basically an F3 supersport without its fairings. With a peak power figure of 113hp @ 12,000 rpm and 52 lbs•ft of peak torque @ 10,600 rpm, the Brutale 675 tips the scales at 163kg dry (359 lbs), and like its fully-faired counterpart, the new Brutale should be a peaky, yet potent, stead for willing owners.

Featuring the same MVICS electronics package that was debuted on MV Agusta F3 675, the MV Agusta Brutale 675 will continue the “electronics are the new horspower” trend of the new decade, and with a €8,990 price tag should be equally alluring. The cheapest MV Agusta now on the market, we imagine Varese is hoping to sell a metric boat-load of the new baby Brutale. However, as we saw with the US pricing of the MV Agusta F3, how that sub-€9,000 price tag will translate to greenbacks remains to be seen.

MV Agusta F3 675 Details MVICS Electronics Package

11/02/2011 @ 2:54 pm, by Jensen Beeler12 COMMENTS

MV Agusta must be feeling antsy about the upcoming EICMA show in Milan, as the Italian company first teased its MV Agusta Brutale 675 in a video last week, and today it has released the final specifications of its upcoming 2012 MV Agusta F3 motorcycle. While we’re sure the 126hp 675cc three-cylinder motor, with its 52lbs•ft of torque, will please the discerning supersport purchaser, MV Agusta is betting that its MVICS (Motor & Vehicle Integrated Control System) electronics package is what is really going to get you excited about the Italian machine (did we mention it looks gorgeous too?). Clearly reading our thoughts that electronics are the new horsepower, the MV Agusta F3 675 is now the only supersport to boast ride-by-wire & traction control, and also comes along with optional wheelie and launch control vehicle dynamics.