MV Agusta has made it no secret that it plans on bringing more affordable motorcycles to its product line-up, as the Italian company has simply no choice but to increase its production volume in a bid to attain profitability. Introducing more affordable versions of its already existing models like the MV Agusta F4R & MV Agusta Brutale R 1090, the 2012 MV Agutsa F3 675 and soon-to-be-debuted MV Agusta Brutale 675 are the first bottom-up new modesl to carry this ethos for the Italian brand.
Originally concieved during Harley-Davidson’s tenure and ownership of the iconic motorcycle company, the MV Agutsa F3 was designed to be an affordable supersport machine that would help boost sales to the 10,000 unit goal mark. Originally hoped to be a €9,000 machine at that 10,000 unit volume figure, the strengthening of the euro in world markets, a diminishing of the European sport bike market, and the likely firmer understanding of actual production costs have caused that price figure to settle a bit more upstream with a €11,990 price point.
Though still more expensive than was originally communicated by the Italian company, the MV Agusta F3 675 is priced very competitively against its closest rival, the Triumph Daytona 675, especially in the European markets. How that price would translate to other markets remained to be seen though, but Bill Nation from Pro Italia Motorcycles tipped us off in our comments section that the 2012 MV Agusta F3 675 will retail with a $13,495 MSRP, while the 2012 MV Agusta F3 Serie Oro will retail with a $27,900 price tag.
With the Triumph Daytona 675 costing $10,499, the MV Agusta F3 will command more of a premium in the US market, and closes in on the Japanese superbike price point. Still with traction control and a ride-by-wire throttle coming standard, and wheelie control, launch control, and an electronic quick-shifter as optional items, the 2012 MV Agusta F3 675 is set to be an exciting entry into the supersport market. After a bevy of delays and the old “MV Agusta limited edition” trick, we’re still a bit dubious about when the MV Agusta F3 will actually come to market, though dealers in the US are being told to expect the MV Agusta F3 Serie Oro in March (less than 30 of the 200 Serie Oro machines will come to the USA), with the base model F3 expected closer to April.
Source: Pro Italia Motorcycles