2013 Mugen Shinden Ni (神電 貳) Revealed

Shipped up and on its way to the Isle of Man, we can finally now see more than test shots of the Mugen Shinden Ni and get its basic racing specifications. The electric superbike that John McGuinness will ride in the 2013 TT Zero race at the Isle of Man TT, the Mugen Shinden Ni represents that evolution of the Japanese firm’s design, having now a TT race under its belt. Like its main competitor MotoCzysz, Team Mugen is eyeing a 110 mph lap around the Mountain Course, which would be a pretty remarkable one-year advancement for either team. With Mr. McPint at the helm, and seemingly brimming with on-board energy, Mugen is a serious contender.

Ducati Q1 2013 Sales Drop 5% – Audi Dishes the Details

Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013. Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know. While we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque, and we’ve got the digits after the jump.

Mission Motorcycles: The Mission R Lives??!

Mission Motors tweeted out something interesting just a moment ago, a link to a new website for Mission Motorcycles. Teasing there a photo of the Mission R, it would seem that the electric superbike that does competitive AMA Supersport lap times at Laguna Seca, is finally set to come to production. It seems we won’t know everything about the new Mission Motorcycles project until June 3rd, though we can speculate pretty accurately on what the A&R Bothan spy network has been telling us. Expect to see the Mission R electric superbike in street legal trim, honed even further than when we rode the machine back in August last year.

Goodbye Husqvarna Nuda, We Hardly Knew Thee

Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress. Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

Q&A: Yukio Kagayama Talks About the Upcoming Suzuka 8-Hour with Kevin Schwantz & Noriyuki Haga

In case you missed the story last week, Kevin Schwantz is preparing to race in this year’s Suzuka 8-Hour endurance race. For the race, Schwantz will be riding on a team formed by Yukio Kagayama, who in addition to having raced in the MotoGP, World Superbike, and British Superbike Championships, is also a previous Suzuka 8-Hour winner with the Suzuki Endurance Race Team (also joining the three-rider team Noriyuki “Nitro” Haga). Releasing a Q&A about his team’s Suzuka 8-Hour entry, Kagayama-san walks us through how the team came together, what equipment the riders will use, and his outlook on the team’s competitiveness.

KTM RC4 Concept by Luca Bar Design

A single-cylinder hooligan-maker, the KTM 690 Duke is 330 lbs (curbside without fuel) and 67hp of two-wheeled fun, and we hope that the Austrians bring the KTM 690 Duke R our way as well. While we are on the topic of things missing from KTM’s American line-up, a decent supersport is painfully obvious, yet we can’t see the folks at KTM following the paths of other brands. That’s where our friend Luca Bar comes to mind with his latest concept: the KTM RC4. Using the KTM 690 Duke platform and its LC4 engine, Bar has designed a super-single full-fairing sport bike that takes the Austrian company’s “Ready to Race” DNA and applies it to an idea that is not all that disimilar to the Ducati Supermono.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand. After reading our interview from Austin, Texas after the jump, I think you will agree too.

Is Yamaha Using A Seamless Gearbox? The Data Says No

That Yamaha is working on a seamless gearbox is no secret, with Yamaha’s test riders currently racking up the kilometers around tracks in Japan. Recently, however, Spanish magazine SoloMoto published an article suggesting that Yamaha has already been using its new seamless gearbox since the beginning of the season. My own enquiries to check whether Yamaha was using a seamless gearbox or not always received the same answer: no, Yamaha is not using the seamless gearbox. To test this denial, I went out to the side of the track on Friday morning at Jerez to record the bikes as they went by.

OCC Coming Back to TV? — Universe Collapses in on Self

After a very public father/son break-up between Paul Teutul Sr. and Paul Teutul Jr., a steroid-ring scandal involving Paul Sr., and finally a bankruptcy proceeding, it appears that Orange County Choppers is the impossible to kill multi-headed hydra of doom that we all knew it was, as the custom chopper shop is once again headed to the small screen and recruiting some talent, on and off the show. Looking for “someone who will work alongside Paul Senior, running the shop and helping build some of the best custom motorcycles in the world,” OCC says it will be back on television with a new show later this month. Please for the love of god, will someone give this man the attention he craves so dearly??! Or, just shoot us in the face.

Alstare Superbike Concept by Team Alstare

We love us some concept bikes here at Asphalt & Rubber, and we have featured more than a few pieces of stunning design and imagination on our pages. Though, we can’t remember the last time one of these works of art were brought to us by a legitimate racing team, but that is what we have here with the Team Alstare Superbike Concept. A nod to the former Suzuki team’s return to the World Superbike Championship as the Ducati factory squad with Carlos Checa and Ayrton Badovini, Alstare has enlisted the help of designer Serge Rusak of Rusak Kreaktive Designworks to ink the shape of its futuristic Superbike concept, while Tryptik Studios handled the 3D modeling prowess.

First Sketch of the Honda Scooter/Motorcycle Hybrid

09/25/2012 @ 10:49 am, by Jensen Beeler7 COMMENTS

First Sketch of the Honda Scooter/Motorcycle Hybrid honda scooter motorcycle slide

If you want some more proof that Honda’s emerging larger and more “torqueful” two-wheeler, which is based on the Mid Series, is going to be one-part scooter and one-part motorcycle, then look no further than this screen capture of the slide Honda CEO Takanobu Ito used at the company’s end of the fiscal-year event.

While only a very vague sketch of sweeping lines, the image shows a shape that looks striking similar to the Honda DN-01 crossover, which also featured a scooter/motorcycle hybrid design. While Ito-san only talked about the machine in generalities, we do know that Honda’s new motorcycle will be suitable for commuting and touring, built in Honda’s flagship Kumamoto plant, and debut in the North American market.

What’s Faster: A Bicycle or Motorcycle?

07/18/2011 @ 4:19 pm, by Jensen Beeler10 COMMENTS

Whats Faster: A Bicycle or Motorcycle? Alpe d Huez 635x476

The question seems fairly rhetorical, right? We thought so too when we got a tip that someone had pitted a Yamaha YZF-R1 against a custom carbon fiber road bike, afterall there’s a 179hp power discrepancy, right? Well here’s the catch, the contest for this battle of two-wheeled brawn is took place on the downhill slope of the Alpe d’Huez, a part of the French alps that also happens to be one of the hardest climbs and descents on the Tour de France (that little bicycle race that’s going on right now).

Mercedes-Benz Poised to Purchase Ducati Motor Holdings

04/01/2011 @ 5:50 am, by Jensen Beeler15 COMMENTS

Mercedes Benz Poised to Purchase Ducati Motor Holdings Mercedes Benz Ducati aquisition 635x423

When Ducati Corse announced that it had “partnered” with Mercedes-Benz’s in-house tuning brand AMG at the LA Auto Show, the deal raised a few eyebrows and sent shock waves across the keyboards of journalists as everyone asked themselves “what could this all mean?!” At the time it was obvious that the AMG brand would be featured on the Desmosedici GP11 race bikes of Nicky Hayden and Valentino Rossi, and that the sponsorship was just one of many that Ducati had secured, likely having something to do with a certain nine-time World Champion.

However the deal still stuck out as more than a straight advertisement transaction, with Ducati even saying that the relationship would be reciprocal, with the Bologna Brand helping hock a few Stuttgart Sleds in Mercedes-Benz’s ad campaigns. We got our first taste of how that cross-pollination of a partnership would look almost immediately after the announcement, with the two brands engaging in a sort of teaser video of what was to come further down the road (road…get it? ha!).

Then of course more recently we got another taste as the Ducati Superbike 848 EVO made a cameo appearance in a commercial that pitted it against a Mercedes-Benz C63 AMG Coupe. A lesser known fact to the public, but one readily apparent to journalists who attended the Ducati Diavel launch in Los Angeles, was that Mercedes-Benz has been supplying AMG-tuned vehicles to Ducati to use at press, media, and public events.

While it would seem that the two premium brands are exploring the limits of their marketing synergy, and how two wheels can compliment four wheels, and vice versa, reliable sources close to Asphalt & Rubber have revealed that the partnership goes deeper than just a joint-marketing campaign, and is in fact a part of an elaborate purchasing agreement that sees Mercedes-Benz acquiring Ducati Motor Holdings should certain criteria be met.

“I’m So Sorry. Are You Okay?”

02/07/2011 @ 9:46 am, by Jensen Beeler20 COMMENTS

We don’t really know how this accident happened on the byway (it’s hard not to notice a motorcycle that you sat behind at a traffic light just seconds earlier), but we’re pretty sure of two things: 1) that Suzuki is a total loss, and 2) the rider’s face plant into the Mitsubishi SUV will buff right out. It’s amazing that his rear-end job didn’t result in a worse outcome for the motorcyclist (from what we can tell at least). Thank goodness for ATGATT. Thanks for the tip Jason!

Source: Jalopnik

Tom Sykes Tests the 2011 Kawasaki ZX-10R WSBK

08/05/2010 @ 11:04 am, by Jensen Beeler7 COMMENTS

Tom Sykes Tests the 2011 Kawasaki ZX 10R WSBK 2011 Kawasaki ZX 10R Acropolis Tom Sykes WSBK 3 560x420

Kawasaki is at the track again with its 2011 Kawasaki ZX-10R World Superbike platform, and this time at the helm is WSBK rider Tom Sykes. Sykes, who is picking up the slack for his injured teamamte Christopher Vermeulen, isn’t sure of his chances of staying with Team Green in 2011, but was obliged to help the team develop it’s new superbike. Kawasaki has had a horrible run of things in WSBK lately, despite killing its MotoGP program. Hoping to turnaround its poor results, Kawasaki has been teasing us with its WSBK development, which of course also clues us in to how the 2011 Kawasaki ZX-10R road bike will shape up. Photos and videos after the jump.

Motorcycling on the Moon

06/18/2010 @ 1:38 pm, by Jensen Beeler4 COMMENTS

Motorcycling on the Moon Moon Motorcycle NASA Apollo 560x426

In the late 1960′s we were this close to motorcycling on the moon, which might be the most awesome thing you can do on two wheels. Built as an alternate to the Lunar Rover (LRV), NASA wasn’t entirely confident that Boeing would have the LRV ready for the Apollo 15 mission, and explored using a two-wheeled vehicle instead for helping astronauts bound around in the Palus Putredinus. As we know from history, the LRV was built in time for Apollo 15 and its subsequent missions, thus the Lunar Motorbike was never used.

Volkswagen Motorcycle Could be NSU Comeback?

04/15/2010 @ 3:10 pm, by Jensen Beeler9 COMMENTS

Volkswagen Motorcycle Could be NSU Comeback? nsu bison motorcycle 560x357

This rumor just doesn’t want to die (maybe there’s some truth in it then?), but talk continues about a possible Volkswagen motorcycle. This time the speculation centers around NSU an old german brand that VW bought back in the 1960′s. Known for its wankel-style rotary motors, NSU was the world’s largest motorcycle manufacturer in 1955, but sadly went out of business in 1969 when the failing brand (primarily due to its automobile division) was acquired by Volkswagen, never to be seen again or so it would seem.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

How to Save Harley Davidson – Step 2: Shift Your Product Lineup into New Segments RSD Cafe Sportster 2 560x373

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

MotoSafe: Safe Parking for Your Motorcycle and Gear

02/24/2010 @ 6:05 am, by Jensen Beeler4 COMMENTS

MotoSafe: Safe Parking for Your Motorcycle and Gear MotoSafe secure motorcycle parking 560x266

Based out of the UK, MotoSafe is a name that implies exactly what you’re thinking…it’s a safe for motorcycles. While presumably you could use a MotoSafe for your private residence (think apartments & condos), the real benefit of MotoSafe comes in the form of safe paid-for-parking in metropolitan areas. With room for not only a bike and gear and for a small fee, MotoSafe could provide the city rider with all the peace of mind they need.

Asphalt & Rubber Heads to Milan & EICMA

11/08/2009 @ 8:52 am, by Jensen Beeler1 COMMENT

Asphalt & Rubber Heads to Milan & EICMA EICMA logo 560x447

This week will feature a slightly different format than usual, as we’ll be coming to you directly from the 2009 EICMA motorcycle show in Milan. With media reveals starting in 24 hours, each morning this week we will bring you the latest news from the show, which is expected to have a bevy of motorcycles shown to the public for the first time (well that is of course unless you’re already an avid A&R reader, in which case you’ve already seen some of these bikes).

Come early, come often, but expect the bulk of the days’ post to come like a fire hose in the morning (PST). You can also check back to this post to see a directory listing of articles stemming from EICMA. Also, for the absolute latest happenings, check out A&R StreetLevel as we’ll be tweeting away throughout the week. Enjoy!

The 2009 EICMA Story Listing:

Last updated 11/11/09 @ 5:00pm Milan time.