Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

US Motorcycle Sales Up 4.0% in Q2 2014

08/01/2014 @ 3:17 pm, by Jensen Beeler1 COMMENT

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The US economy has been slow to recover, and so too has the US motorcycle market. With first-quarter sales down 0.3% this year though, it looked like the US motorcycle market was about to flatline.

Thankfully, that has not been the case in Q2 of 2014, as the Motorcycle Industry Council (MIC) is proud to report that US motorcycle sales are up 4.0% in the second quarter of this year.

Selling 169,111 units in Q2 2014 (6,585 more than in 2013), motorcycles sales in the US so far this year are now up 2.6%, with 263,833 units sold so far in 2014.

Moto Bellwether: Q1 2014 Motorcycle Tire Sales Down 12.7%

06/02/2014 @ 5:32 pm, by Jensen Beeler11 COMMENTS

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Tire sales for the first quarter of the year are down 12.7%. It’s certainly not great news, but why are we publishing this figure for you? Because tire sales are the best indicator of how active motorcyclists are during the riding season. With tire sales down 12.7% retailers and brands can expect similar downward trends in apparel, parts, and service items during the same time period.

You can account for the sales drop through a number of factors, though one has to certainly consider the unseasonably cold winter (Polar Vortex) that occurred in the United States — except for us Californians, who just had an extended autumn, despite a slew of new ski gear.

US Motorcycle Q1 2014 Sales Flatlined

05/01/2014 @ 2:28 pm, by Jensen Beeler9 COMMENTS

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How Is that rebounding economy treating you? If you work in the motorcycle industry, probably not so well according to the Motorcycle Industry Council’s latest sales report, which highlights sales from the first-quarter of 2014. Down 0.2% (or 118 units) from Q1 2013, the slight decline over last year’s numbers are primarily due to a 10.7% sales drop in scooter sales.

Dual-sport motorcycles were up 3.9% (7,644 units), with on-road bikes holding at 0.9% growth (65,301 units). Dirt bike sales were down 2.7% during the same three-month time period (16,597 units).

In total, 94,524 two-wheel vehicles were sold in the US (94,772 units were sold in Q1 2013) according to the MIC, which tracks Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Piaggio Group, Victory, Suzuki, Triumph, and Yamaha.

US Motorcycles Sales Up 3% in 2013

02/04/2014 @ 12:45 pm, by Jensen BeelerComments Off

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The motorcycle industry continues to make steady progress on recovering from the recession, with the overall US two-wheeled market up 1.4% over last year’s sales figures. Taking scooters out of the equation, which were down a staggering 15.5% last year, proper motorcycles were up 3% overall in the United States.

Breaking that number down further, dual-sport machines were up 7.8%, off-highway bikes were up 5.7%, and on-highway motorcycles were up a modest 2%. The Motorcycle Industry Council says that 465,783 units were sold in 2013, up from the 459,298 sold last year.

US Motorcycles Sales Decline 5.2% for the First-Half of 2013

08/01/2013 @ 8:17 pm, by Jensen Beeler17 COMMENTS

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Don’t call it a comeback, because even though the US motorcycle industry beat the Motorcycle Industry Council’s projections last year, sales so far for 2013 are looking less than stellar in the first-half of the year.

Down 5.2% from January to June, motorcycle sales were hit mostly by abysmal losses in the scooter segment (23.3%), and helped along by modest losses in the on-road segment (5.3%). Adding more to the misery, dual-sports suffered a 3.4% drop in the first half of the year, though surprisingly off-road bikes showed a gain, increasing 5.4% over Q1 & Q2.

452,386 Motorcycles Sold in the USA for 2012 – Up 2.6%

02/05/2013 @ 6:12 pm, by Jensen BeelerComments Off

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After first forecasting a sales decline for 2012, the Motorcycle Industry Council (MIC) has tallied the number of motorcycles sold in the United States last year, and once again discovered that the motorcycle industry is slowly, but surely recovering from the recession. With the US making a very slight 0.3% sales gain in 2011, A&R‘s home market has posted a 2.6% gain over the figures from 2011, with OEMs selling 452,386 motorcycles in 2012.

Though all the two-wheeled segments showed growth in the MIC’s figures, it was the dual-purpose and scooter market that posted the biggest gains, 7.4% and 7.7% respectively. For the street bike market, sales were up a modest 1.8%, despite a much larger gain made by Harley-Davidson, which dominates over half of the US on-road market by volume. Dirt bikes also posted a modest 2.1% growth, with 71,535 units sold in 2012.

Lies, Damned Lies, & The MIC’s Electric Range Estimates

06/13/2012 @ 5:58 am, by Jensen Beeler37 COMMENTS

Rewind a few years ago in the electric segment of the motorcycle industry, and you found a landscape where manufacturers published wildly inaccurate numbers relating to speed, range, and power. The situation of over-promising and under-delivering was so bad, virtually any figure quoted, whether it was made with the best or worst intentions, was immediately called into question. The issue of course stemmed from the fact that OEMs were unable to deliver motorcycles with specifications that were remotely acceptable to a savvy motorcycle market. 20 mile ranges? 15hp available continuously? 60 mph top speeds if you’re downhill, tucked in, have a tailwind, and add five to the speedo’s reading? Yup, those were the good old days.

As the industry matured, so did our expectations, and it looked like some sanity was going to come to fruition as the MIC began pooling interest on developing a standard to rate the various performance specifications of electric motorcycles. An industry group setup to look after the best interests of the OEMs and other business in the motorcycle industry, you only need to follow the cash to see whose best interests are really being served by this group.

So, it should not surprise us then that the latest “standard” from the MIC, which establishes criterion on how the highway mileage of an electric motorcycle should be rated, is doing a downright scandelous disservice to consumers and the industry itself, as the proposed standard massively overrates the highway range of electric motorcycles.

MIC Leaks Harley-Davidson’s Q1 Sales Figures

04/24/2012 @ 5:29 pm, by Jensen Beeler26 COMMENTS

For a while now I have been trying to figure out what exactly the Motorcycle Industry Council (MIC) does, because while the MIC “exists to preserve, protect and promote motorcycling through government relations, communications and media relations…” the industry group does a pretty poor job of doing much of anything along the lines of its mission statement, if it does anything really at all. Showing signs of life though, the MIC is making headlines today after it disclosed Harley-Davidson’s Q1 2012 earnings, ahead of the publicly-traded company’s shareholder meeting. Nice.

The move caused a bit of a shuffle over in Milwaukee, as the Bar & Shield brand had to make an emergency filing with the SEC that it had in fact found a 25.5% sales gain in the first three months of the year (bravo to Harley, by the way). For those that aren’t as a familiar with the MIC, the nonprofit group is essentially comprised of representatives from the various motorcycle OEMs, aftermarket, and other industry businesses, and is the corporatation-focused counterpart to the American Motorcyclist Association (AMA), which supposedly has the best interests of motorcyclist at its heart.

MIC Forecasts Motorcycle Sales Decline for 2012

03/15/2012 @ 2:09 pm, by Jensen Beeler13 COMMENTS

The Motorcycle Industry Council’s Business Advisory & Forecast group has issued a report that predicts a sales decline in the US new motorcycle market for 2012. The news comes fresh on the heels of the 0.3% gain that the motorcycle industry’s leading brands experienced in 2011 in the American market, and is the first time that the MIC has forecasted future new motorcycle sales for the United States.

Adding some validity to the report is the fact that the MIC, in conjunction with the Institute for Trend Research, accurately predicted 2011’s modest sales growth. This news is interesting to note, as it goes counter to news about the recovering economy and the increased national average gasoline price, both of which have been linked to previous bumps in volume for motorcycle sales.

MIC Establishes Standard to Test Range on Electric Motorcycle – Self-Policing with a Prelude to OEM Entry

05/04/2011 @ 6:12 pm, by Jensen Beeler2 COMMENTS

The Motorcycle Industry Council (MIC) has taken it upon itself to establish a new standard on how to gauge the range of electric motorcycles. Since their entry into the market, we’ve seen some interesting performance claims from electric motorcycle manufacturers — some more misleading than others. Doing a little self-policing, the MIC has stepped in and established a universal standard that will attempt to quantify the real-world range of electric two-wheelers.

This news is important for two reasons, with the first being the obvious need of some sort of apples-to-apples comparison between the electric motorcycle brands, and the MIC’s desire to intervene on the nonsense occurring in this space before things get really out of hand.

The other major takeaway from this news is perhaps more subtle, as the MIC’s interest in regulating electrics is incredibly telling of what’s coming down the pipe from the major OEMs. A group comprised of executives from the largest US motorcycle brands, one has to wonder why this organization would be interested in regulating this budding segment in the motorcycle industry, that is unless it was setting the groundwork for OEM involvement in the E2V space…and boom goes the dynamite.