Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Yamaha Gets Serious About India with $500 Motorcycle

06/27/2012 @ 1:38 pm, by Jensen Beeler11 COMMENTS

I wax on about the importance of the Indian market with far too much regularity to regurgitate it yet another time, but its suffices to say that like Ron Burgundy, India is a pretty big deal. With two of the three largest motorcycle manufacturers in the world coming from India, and the country continuing to account for a massive amount of the world’s two-wheeler consumption (India is the second largest consumer of motorcycles in the world, by volume), it should come with little surprise then that Japanese motorcycle manufacturer Yamaha wants a bigger piece of the pie.

Yamaha currently accounts for roughly 500,000 of the 10+ million units sold per year in India (read: less than 5% of the total Indian motorcycle market), and the Japanese company is already offering several cheap motorcycle options in India. However, hoping to increase that figure to 600,000 next year, and to continue future growth in the market down the line, the tuning-fork brand has let it slip that a $500 motorcycle is in the works. Game on Honda.

Official: World Superbike Heads to India for 2013

06/18/2012 @ 12:00 pm, by Jensen Beeler2 COMMENTS

World Superbike has a serious venue problem, as only two of its fourteen races are outside of Europe — a market with a significantly depressed sport bike market. With both WSBK and MotoGP fighting for venues in developing regions, it looks like World Superbike is first to score the lucrative Indian market.

Signing an agreement with Jaypee Sports International Ltd (JPSI), a subsidiary of the private Indian engineering and construction conglomerate Jaypee Group, the Buddh International Circuit (BIC) will host a round on the World Superbike Championship Calendar.

Hero MotoCorp to Be Honda Free by 2014

06/05/2012 @ 11:55 am, by Jensen Beeler2 COMMENTS

The second largest motorcycle manufacturer in the world, Hero MotoCorp, says that by 2014 it will be free of its entanglement with the largest motorcycle manufacturer in the world, Honda. Creating a joint-venture in the Indian market, Hero and Honda went their separate ways in December of 2010, after a 26-year relationship.

Despite Honda wanting to go it alone in India, the renamed Hero MotoCorp retained some licensing rights to use Honda technology until 2014, so it makes sense that the company would announce its impending autonomy at this juncture.

No Sub-800cc Motorcycle for India? Why Harley-Davidson Doesn’t Understand Emerging Markets

06/02/2012 @ 7:38 am, by Jensen Beeler24 COMMENTS

Regular readers of Asphalt & Rubber will have noticed by now that I like to talk about what is going on with motorcycling in emerging markets like India, Southeast Asia, Brazil, etc. The fact of the matter is that it is these markets, not North America or Europe, that are going to serve as the future for the motorcycle industry, and the sooner us westerners get used to that idea, the better. For an industry built around and defined by the rebellious archetypes portrayed by James Dean, Marlon Brando, and Steve McQueen, the reality is that motorcyclists as a whole are conservative by nature, and resistant to change…especially in the United States.

We like our bikes loud, our helmets off, and bikes built by real blue-collar ‘mericans. Our skin prickles at the thought of manufacturing outside the borders of our blessed Union, and every time a company opens a factory in India, Southeast Asia, or South America, we talk about the outsourcing of American labor, the downfall of our economy, or something equally hyperbolic.

This has been the same broken record that has been played for the better part of the past 100 years, and has re-manifests itself each decade to address the next perceived threat to our domestic economy. While there is much to say about the shifting of America’s GDP from manufacturing to service industries, the real germane subject for discussion here centers around the idea that all too often Chicken Little rears his head when an American company opens a factory outside of the United States.

Such is the case with Harley-Davidson, which setup manufacturing in India back in 2011. Contrary to belief that the sky was falling, the Bar & Shield brand was not getting ready to massively outsource its production abroad (though it was heavily re-negotiating with its unionized labor force), but instead very deliberately and wisely chose to bypass India’s extraordinarily high tariffs by building and assembling its Indian market bikes locally. This move allowed Harley-Davidson to competitively and reasonably price its motorcycle in the Indian market, which in turn helped the brand expand its presence in one of the largest motorcycle markets in the world.

While this plan so far has proved to be fruitful for Harley-Davidson, the recent news that Harley Davidson India CEO Anoop Prakash has confirmed that H-D will not be making a sub-800cc bike specifically for the Indian market shows a misstep for Harley-Davidson with its international strategy, especially as it pertains to the major growth markets for motorcycling.

Who is the World’s Third Largest Motorcycle Manufacturer?

05/21/2012 @ 5:57 pm, by Jensen Beeler10 COMMENTS

Let’s play a game for a minute. Who is the third largest motorcycle manufacturer in the world? One of the Big Four maybe (Honda, Kawasaki, Suzuki, & Yamaha), that is after all what their name implies, right? Maybe you think it is a European manufacturer, like BMW or Triumph? If these were any of your answers, thank you for playing, but please try again.

Can the KTM 200 Duke Ride Thru Knee-High Water?

05/16/2012 @ 8:32 pm, by Jensen Beeler12 COMMENTS

For some, the KTM 125 Duke is just not quite enough machine to get their two-wheeled juices flowing, and thus the KTM 200 Duke & soon-to-be-expected KTM 350 Duke were born. With the Austrian motorcycle maker KTM partnering with India’s second-largest motorcycle brand Bajaj to make the baby Duke, it should come as no surprise then that many of these models are ending up outside of Europe, and in Asian markets…namely India itself.

While us Westerners might think of the KTM 200 Duke as a fairly practical machine, buyers in India are a bit more skeptical, since their day-to-day travel can be a bit more varied than ours. You see, India right now is preparing for its summer monsoon season, and flooding in certain regions is more of a certainty than a special phenomenon. So while an underslung exhaust might look stylish to us Americans, to an Indian motorcyclist it could look to be more of a liability.

Hoping to purge that thought from Indian riders’ minds, KTM has put together this video outlining its wet-weather survivability testing. If you ever wanted to know whether you can park the KTM 200 Duke in wheel-high water for 30 minutes or more sans snorkel, check out the video after the jump.

30% of Honda’s Business to Come from India by 2020

05/16/2012 @ 12:56 pm, by Jensen Beeler7 COMMENTS

As several of our readers pointed out in the latest financial report from Honda, The United States, and North America as a whole, represent just a very small portion of Big Red’s total volume of motorcycle sales. For Honda’s 2011 fiscal year, North America sold a whopping 1.6% of the company’s total motorcycle inventory, while Asia accounted for nearly 79% of Honda’s total sales.

While Honda and other motorcycle manufacturers certainly makes better margins on the units they sell in North America and in Europe, the volume opportunities abroad in emerging markets are far more lucrative for OEMs.

With 1.2 billion people (17% of the global population) and still growing, India is the shining star in emerging markets, so it should come as no surprise that Honda is forecasting that 30% of its business will come from India by 2020, as the Japanese company further increases its presence in Asian markets.

MotoGP: Jerez Remains on 2013 Calendar, But Only Three Iberian Races Next Year

04/16/2012 @ 2:10 pm, by David EmmettComments Off

Jerez is to remain on the MotoGP calendar for at least one more year. Dorna CEO Carmelo Ezpeleta announced the extension during the official presentation in Madrid of this year’s Spanish GP at the iconic Jerez circuit, stating that Jerez will stay on the calendar for 2013. He also confirmed that from next year, there will be just 3 races on the Iberian peninsula (Spain and Portugal), with Jerez and Aragon certain to stay, while Barcelona and Valencia could alternate, as is currently being proposed for Formula 1. Meanwhile, the Portuguese Grand Prix at Estoril appears destined to disappear from the calendar.

Rumors surrounding the fate of the Jerez Grand Prix had been circulating for a while, with the circuit still in financial problems over non-payment of debts to the consortium that carried out remodelling work at the circuit back in 2001. It was widely expected that Jerez would be dropped from the calendar, but sources close to the circuit owners were confident of being able to continue. Though the official confirmation is only for 2013, the chances of the race remaining at the track for the next five years look very good.

Hero MotoCorp Partners with AVL for Engine Design – Ponders Global Domination

03/19/2012 @ 3:58 pm, by Jensen Beeler4 COMMENTS

Seeing its 27-year-long joint-venture with Honda come to an end last year, Hero MotoCorp has been picking up technology partners with an intense pace. With its 2014 rapidly approaching, Hero already counts Erik Buell Racing as one of its technical partners (as well as a potential acquisition target), and now Hero has now announced that the Austrian engineering design firm AVL will help the Indian company with a new range of larger-dipslacement motorcycle motors.

The move towards larger displacement engines is surely a sign that Hero MotoCorp has its eye on the export market, as it already accounts one of every two motorcycles sold in India. Surely seeing the work that rival Bajaj has done with KTM and the Duke series of motorcycle, we can expect Hero to go after a similar position in Europe, with even larger models for the American market.

KTM Sales up 22.4% in 2011 Thanks to India

02/17/2012 @ 1:21 pm, by Jensen Beeler9 COMMENTS

If you want a quick synopsis of how the European motorcycle brands performed in 2011, they killed it. BMW, Ducati, Triumph, and now KTM have all reported double-digit sales growth figures for 2011, a stark contrast to the still struggling sales of Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha.  Reporting a 22.4% sales increase last year, KTM made a cool €20.7 million in the process of selling its 81,200 units in 2011 (KTM sold 66,327 units in 2010).

Leading the Austrian company’s growth was the KTM 125 Duke, which has been a huge hit in India, its country of origin, but has also helped grow KTM’s market share in Europe. KTM is also reporting that its latest EXC models have helped spur sales, but we suspect it is the new small-displacement Duke, which was made with developing markets in mind, that is really responsible for the surge in sales growth. KTM says that it expects sales in Europe and North America to remain flat, while the company expects to see growth in emerging markets continue (no surprise there).