So You Say You Want a Small, Light, & Cheap ADV Bike?

Comments on certain stories are predictable, and as such, we always expect some enduro rider to show up on an ADV story, and lament the weight of the bike in question, calling it too heavy to really go off-road. That argument is bullshit, of course. Though, it is easier to handle a lightweight machine in the dirt than a heavy one, but you would be surprised at how capable any motorcycle is with a pair of knobby tires on it. Just in case you are not convinced, we have got a little something for you. Behold the Benelli TRK 502. It’s got the profile of a condor, but the little 500cc adventure-tourer looks like it should do the job you are asking of it. Benelli really is the standout brand at this year’s EICMA show, with its models showing some depth to the once revered Italian brand.

2016 Moto Guzzi V7II Stornello Scrambler

It was 1967 when Moto Guzzi first introduced the Stornello scrambler to the US market, and now for 2016 the Stornello scrambler returns. Using the Moto Guzzi V7II platform for this rebirth, the 48hp 2016 Moto Guzzi V7II Stornello is a fetching motorcycle with dubious off-road ability – not that the latter really matters in this all-show, no-go space. Honestly, we can’t fault Moto Guzzi for trying, as the Italian brand seems to be gravitating towards the heritage demographic, which is currently inundated with “post-authentic” retro models, and as such the scrambler is the moto du jour in the industry – the 2015 EICMA show is proof of that. In those terms, the 2016 Moto Guzzi V7II Stornello excels well, even if its 410 lbs mass doesn’t.

Victory Ignition Concept Is A Very Sporty Cruiser

It had been widely rumored that Victory Motorcycle would launch a sportier offering, using the 60° water-cooled 1,200cc engine that powered the Project 156 race bike almost to the top of Pikes Peak. The new model is a tectonic shift for Victory, which also this year debuted its first electric model – though the Empulse TT is really just a rebadged Brammo Empulse R. Debuting the Ignition concept at the 2015 EICMA show today though, it’s clear that Victory Motorcycle is becoming more than a modern alternative to Harley-Davidson and the metric cruisers from Japan. The design is attractive, even to our sport-bike focused eyes. That’s due in part to designer Urs Erbacher, who specializes in custom-styled drag bikes.

2016 Benelli Leoncino Brings Back the Lion Cub

Benelli is not a brand we usually talk about with great reverence, as the Italian company has steadily lost its luster since its acquisition by China’s Qianjiang Group. Benelli’s motorcycles were never known for being terribly reliable, and unfortunately the artful designs that they exuded have slowly eroded away over time. The big announcement for Benelli at the 2015 EICMA show is the new Benelli Leoncino, the “lion cub” model that’s rooted in Benelli’s post-WWII history. This modern take on the classic Benelli Leoncino is an attractive scrambler model, which makes 47hp from its 500cc parallel-twin engine. This also means that the Benelli Leoncino a well-suited A2 license machine in Europe, and its wire-spoked wheels are 19″ in the front and 17″ in the rear, and should make the Leoncino surprisingly adapt at light off-road use.

Bimota Tesi 3D RaceCafe Is “Pinnacle Weird”

We present you with perhaps the strangest motorcycle to debut at the 2015 EICMA show. The Bimota Tesi 3D champions the hub-center steering chassis design, and is one of the more unique motorcycles in the industry right now. Its design is positively futuristic, so it is a little strange that Bimota is trying to make the Tesi 3D into a café racer with the launch of the Bimota Tesi 3D RaceCafe. Powered by the same 803cc air-cooled v-twin engine that’s found in the Scrambler series, you can tell that Bimota is trying to latch onto the post-heritage trend that is dying a slow death in the motorcycle industry, but hasn’t quite figured out how to do it yet.

Bimota Impeto, Supercharger Optional

The Bimota range has a long history of Ducati-powered machines, as the Italian brand has been used the most out of all the motorcycle manufacturers to power Bimota’s street and race bikes. The Bimota Impeto adds another Ducati-powered model to the slew of others, but it differentiates itself as the only 162hp streetfighter in the lineup. If the Impeto looks familiar to the Bimota DB8, there’s good reason, as the two bikes share the Ducati Diavel’s Testastretta 11° DS engine. As such, the chromoly steel chassis share a number of components, leaving most of the differences down to styling choices between the two liquid-cooled models. Our personal favorites are the exhaust and seat, which mirror each other with a rising flair.

The Aprilia RSV4 R-FW Misano Is Basically a MotoGP Bike

The Aprilia Factory Works program is easily the most ridiculously awesome thing to come out of the 2015 EICMA show because it offers regular consumers (with a healthy pocketbook) the chance to own a 230hp+ Aprilia RSV4 superbike, just like what they race in the World Superbike Championship…and very close to what they race in MotoGP. Aprilia was a little vague though on what the Factory Works program entailed, but thankfully today at the EICMA show they clarified what exactly would be available from Aprilia Racing. Coming up with five trim-levels for the RSV4 superbike, Aprilia has basically answered every track day enthusiast’s / amateur racer’s wet dream, and distracted us from the fact that the Noale company has a woefully aging product lineup.

Here is What the 2017 Suzuki GSX-R1000 Will Look Like

As we predicted, Suzuki has debuted a new Suzuki GSX-R1000 superbike at the EICMA show, though before you get your hopes too high, we should preface that the model is actually the Suzuki GSX-R1000 concept. Suzuki clearly isn’t ready to bring the GSX-R1000 to market in-time for the 2016 model year, and our sources tell us that the Suzuki GSX-R1000 Concept will in fact be the 2017 Suzuki GSX-R1000, which will debut in the second half of 2016. That being said, the news is an exciting development from Suzuki, which says that the new Suzuki GSX-R1000 is the lightest and most powerful superbike ever from the Japanese manufacturer. To our eye, it looks to be the most advanced as well.

Erik Buell Racing Deal Falls Thru – Will Be Sold…Again

The situation around Erik Buell Racing is rapidly becoming comical, as the American motorcycle brand is headed back to auction, after its sale to Bruce Belfer failed to close. The Milwaukee Journal-Sentinel reports that Erik Buell Racing will go back to the auctioning block on December 10th, because Belfer was unable to secure financing on his $2.25 million purchase price for Erik Buell Racing. As has become the trend among Buell-loyalists, Belfer blames Hero MotoCorp for the failure of his deal to close. “They (Hero) went in before we closed and started to remove things, to the point where an entire warehouse was moved,” Belfer said to the Milwaukee Journal-Sentinel.

The Yamaha MT-10 Is Not Your Grandpa’s FZ-1

Perhaps a model whose debut is obvious to us now, hindsight always being 20/20, Yamaha has just dropped the 2016 Yamaha MT-10 on us at this year’s EICMA show. The Yamaha MT-10 helps round out Yamaha’s MT brand, with affordable and edgy models available from 125cc all the way up to now 1,000cc. Without even riding the Yamaha MT-10 we are fairly certain that this street bike, with its Yamaha YZF-R1 race track DNA, is a hoon to ride with its over-abundance of personality – it would have to, with a face like that. There is no word yet if the 2016 Yamaha MT-10 will come to the USA, potentially supplanting the Yamaha FZ-1 from its perch. Considering how different those two bike demographics are though, we have a hard time seeing it.

KTM Reconfirms “Faired” and “Travel” Duke 390 Models

12/03/2012 @ 6:57 pm, by Jensen Beeler24 COMMENTS

For some time now, we have known that KTM intended to bring a 300cc-class version of its KTM 125 Duke motorcycle to market, thanks primarily to a leaked product road map that covered the Austrian company’s product line-up clear through the 2014 model year.

Slotted to bring the KTM 390 Duke to the US market this coming spring, the leaked road map has so far proven to be accurate, and has two interesting machines listed for 2014: the KTM Moto3 350 & KTM Enduro 350.

Now confirmed by KTM’s CEO Stefan Pierer, KTM will debut a “faired” model (the KTM Moto3 350) and a “travel” model (KTM Enduro 350), which are based off the KTM 390 Duke platform, and will share the bike’s 375cc single-cylinder engine.

Hero MotoCorp Eyes Africa and Latin America

11/28/2012 @ 3:37 pm, by Jensen Beeler1 COMMENT

Hero may be losing ground to Honda in its smallest displacement categories in its home market of India, but the Indian brand is poised for good growth abroad. Already linked to a number of projects with Erik Buell Racing, Hero MotoCorp is said to be also eyeing the African and Latin American markets for its next international business moves.

Hoping to enter a few markets in Africa and Latin America by the end of the company’s fiscal year, Hero MotoCorp is cagey on specifics regarding its overall international plan. However, in September of this year, Hero’s CEO Pawan Munjal stated that the company would start assembly plants in Kenya and Nigeria, tipping those two countries as the starting points for the Indian company’s African market invasion.

As for Latin America, Colombian market is favored to be the first vector, with Munjal also tipping that Hero MotoCorp would establish an assembly operation in the South America country, and then presumably work its way farther north. The position also easily positions the Indian company for expansion south into lucrative markets like Brazil, Argentina, and Peru.

Hero Building a 250cc Sport Bike with Erik Buell Racing?

11/21/2012 @ 4:59 am, by Jensen Beeler19 COMMENTS

According to The Economic Times, India’s premier financial newspaper, Hero MotoCorp is working on a 250cc sport bike, in conjunction with Erik Buell Racing. You may recall that Hero and EBR have already agreed to a technical partnership, which also saw the Indian motorcycle manufacturer become Erik Buell Racing’s title sponsor in the AMA Pro Racing Superbike series.

After its break up with Honda in the Hero Honda relationship, Hero MotoCorp has been relying on other firms for its technical developments. The Economic Times suggests the same can be said for this 250cc sport bike, with EBR handling the development of the machine, while Hero handles the business end of things, namely the quarter-liter’s production and distribution.

Rumor: KTM 375 Duke – A V-Twin Learner Cometh?

10/17/2012 @ 4:07 pm, by Jensen Beeler12 COMMENTS

Diving through KTM’s 108 page annual report for 2011, the Austrian company lists a couple of interesting developments in its Research & Development section. Partnering with Bajaj on small-displacement street motorcycles, the first obvious fruit of that labor was the KTM 125 Duke, and the subsequent KTM 200 Duke that is available worldwide.

We already know that KTM plans on bringing a 300cc version of the baby Duke to North America, and the Austrian company lists displacements in this project up to 375cc, a strong signal to the final displacement of the much anticipated KTM 350 Duke.

Provisional World Superbike Calendar for 2013 Released

10/08/2012 @ 11:52 am, by Jensen Beeler6 COMMENTS

At Magny-Cours this weekend, World Superbike released its provisional calendar for the 2013 WSBK Championship. Subject to some change, maybe more so now that Dorna is in charge of things, the big changes to the 2013 calendar over this season is the addition of a round in India, as well as the American round moving from Miller Motorsports Park to Laguna Seca.

World Superbike returns to Russia again for 2013, helping the series branch out a bit from the Western Europe centrality. Along that same vein, both Misano and Brno are absent from the 2013 calendar, with the second race in June still to be announced.

We would expect Brno to get filled-in at this slot, since the Eastern Europe circuit has the right geography, solvency, and attendance support when compared to the Italian track. However, as always, time will tell. The 2013 World Superbike Provisional Calendar for 2013 is after the jump.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

KTM Sells 50,000+ Motorcycles in the First-Half of 2012

07/23/2012 @ 1:35 pm, by Jensen Beeler5 COMMENTS

KTM has crunched the numbers on it sales for the first half of 2012, and the Austrian company has some very impressive news to share. Selling 50,233 units in the first six months of the year, KTM’s increase in sales is 36% over last year’s figures for the same time period, a gain due mainly to the company’s efforts in emerging markets like India.

Though this is the first time that Bajaj’s selling of the KTM Duke 200 has been included in KTM’s half-year report, the Austrian brand wasn’t fueled solely by its Indian sales, as KTM’s European sales were up 41% as well, giving KTM a total marketshare in the EU of 7%.

Triumph’s Proposed Plant in India Could Increase Production 10x – New Small-Displacement Bike Coming

07/17/2012 @ 8:44 am, by Jensen Beeler7 COMMENTS

Like many other brands ahead of it, Triumph is getting ready to enter the Indian market in a serious way. Eyeing a piece of property in Narasapur in the Karnataka region of India, Triumph’s initial plan is to build a facility capable of producing 250,000 units per year, with an expansion plan that could double that number. Currently producing 50,000 units a year in its British and Thai facilities, Triumph’s move into India could increase the company’s production ten-fold per annum.

Said to be bringing mostly its full-size premium offerings to the Indian market, Triumph is also rumored to be working on a small-displacement single-cylinder motorcycle that could be developed with the Indian and Southeast Asian markets specifically in mind. With India’s premium motorcycle market still quite small, though growing, the initial quarter-million unit estimates from the British brand are sure to be heavily relying on this new small-displacement model, rumored to be called the Triumph Cub.

India’s TVS is in Talks with BMW Motorrad

07/09/2012 @ 3:56 pm, by Jensen Beeler5 COMMENTS

The big news out of India today is that the country’s fourth-largest motorcycle manufacturer, TVS,  is in talks with Germany’s leading two-wheeled maker, BMW Motorrad. While there are few details on what is occurring between the two companies, it is being reported by the Wall Street Journal that TVS is hoping to get some technical know-how from BMW in making larger-displacement motorcycles.

Likely to end in some sort of strategic partnership, BMW is surely eyeing TVS’s distribution network in exchange for its 500cc+ help, as all the major OEMs are currently jockeying for position in the growing Indian market. Other rumors around the deal suggest that TVS could help BMW create smaller-displacement machines, specifically designed for India, which would presumably also be available in other emerging markets like South America and Southeast Asia.

Yamaha Gets Serious About India with $500 Motorcycle

06/27/2012 @ 1:38 pm, by Jensen Beeler11 COMMENTS

I wax on about the importance of the Indian market with far too much regularity to regurgitate it yet another time, but its suffices to say that like Ron Burgundy, India is a pretty big deal. With two of the three largest motorcycle manufacturers in the world coming from India, and the country continuing to account for a massive amount of the world’s two-wheeler consumption (India is the second largest consumer of motorcycles in the world, by volume), it should come with little surprise then that Japanese motorcycle manufacturer Yamaha wants a bigger piece of the pie.

Yamaha currently accounts for roughly 500,000 of the 10+ million units sold per year in India (read: less than 5% of the total Indian motorcycle market), and the Japanese company is already offering several cheap motorcycle options in India. However, hoping to increase that figure to 600,000 next year, and to continue future growth in the market down the line, the tuning-fork brand has let it slip that a $500 motorcycle is in the works. Game on Honda.