Triumph’s Proposed Plant in India Could Increase Production 10x – New Small-Displacement Bike Coming

07/17/2012 @ 8:44 am, by Jensen Beeler7 COMMENTS

Triumphs Proposed Plant in India Could Increase Production 10x   New Small Displacement Bike Coming 2012 triumph street triple 635x422

Like many other brands ahead of it, Triumph is getting ready to enter the Indian market in a serious way. Eyeing a piece of property in Narasapur in the Karnataka region of India, Triumph’s initial plan is to build a facility capable of producing 250,000 units per year, with an expansion plan that could double that number. Currently producing 50,000 units a year in its British and Thai facilities, Triumph’s move into India could increase the company’s production ten-fold per annum.

Said to be bringing mostly its full-size premium offerings to the Indian market, Triumph is also rumored to be working on a small-displacement single-cylinder motorcycle that could be developed with the Indian and Southeast Asian markets specifically in mind. With India’s premium motorcycle market still quite small, though growing, the initial quarter-million unit estimates from the British brand are sure to be heavily relying on this new small-displacement model, rumored to be called the Triumph Cub.

Narasapur is rapidly becoming the hub of India’s two-wheeled industry, as Honda has recently setup its third production plant in the area. Already home to TVS, which is said to be in talks regarding a partnership with BMW, Narasapur is ideally situated near India’s Bangalore-Chennai road and is near tothe Chennai port. Other OEM parts suppliers are also setting up shop in Narasapur, helping to perpetuate the industry’s shift to the area.

Expecting to bring its Indian factory online in 2015, Triumph still has a bit of time before it can begin local production in motorcycle’s saving grace of a market. The timeframe on the factory could thus also dictate when we would see the company’s small-displacement offering. Expected to be in the 250cc-350cc displacement range, the Triumph Cub (as some are calling it) will be a water-cooled single-cylinder bike that features a four-valve cylinder head.

Source: Business-Standard & Motorcycle Daily

Comment:

  1. MikeD says:

    I think they should give it a shot at the North American Market and don’t forget ot make it AFFORDABLE…in the form of a 350 with an adaptable-flexible new platform that can be converted easily into: ( dual sport, standard, sport , lite tourer )…u know, to diversify and cushion the cost of a new platform.

    Kawi, Honda & Yamaha sure don’t seem too worried to give it a try….CBR250R, CRF250L, Ninja250, KLX250S, KLX250SF, WR250X, WR250R, XT250(EFI, at last!), TW200.

  2. paulus says:

    India’s market is huge… but everybody is heading for it.
    The pie is going to have to be cut many ways.
    This market is pure utility. Affordable transportation for the masses.
    The bikes are going to sell primarily on price and the finance deals available.
    With so many brands looking to get into the market and justify their investments…. it is going to be a price war.

    There are benefits. More sales would increase R+D budgets for the successful companies. Maybe strong brands with fuller ranges of bikes (from small to large capacity)

    Let’s just hope the brands dont try to still return profits to their shareholders by increasing the prices where they can… in the developed world.

  3. Jeram says:

    “…increase the company’s production ten-fold per annum.”

    increase the companies production ten-fold.

  4. KevinW says:

    Please bring it here. There has got to be a market for smaller, affordable, fuel efficient bikes that Triumph can jump on in the US.

  5. Damo says:

    @KevinW

    The new CBR250R seems to be selling like hot cakes. I imagine a super light 300cc Triumph Cafe bike would sell quite well.

  6. smiler says:

    Interesting reply Mike D.
    Seems like a sensible idea from Triumph but there are rumblings of discontent in the UK.
    A volume increase form Triumph would and could only be good news for them. It will guarantee the business into the future, provide cash and allow them to sustain andn expand the ncurrent up market offerings. maybe even let the 2 meet somewhere in the middle.

  7. Unfortunately, I think the North American market is fairly saturated by the CBR and Ninja 250s already. It’s a complex situation, but although both bikes sell very briskly, I suspect that there really isn’t all that many more sales to be had from other manufacturers unless they go for something rather more focused. I’m thinking along the lines of a KTM 350 Moto3 (or whatever they call it) that brings 600-class supersport sensibilities to the small-displacement class.

    Obviously, I can’t speak for others, but what I miss most is the combination of fear and fun evoked by my RD400. Small, light, cheap and fast enough to lift the front wheel with just the throttle. That kind of ride just doesn’t seem to exist anymore.