News of “smaller-displacement” Harley-Davidson motorcycles has been percolating for quite some time now, especially after the Bar & Shield brand began taking emerging markets more seriously.

With countries like India viewing 500cc bikes as “big” and Harley-Davidson’s smallest offering tipping the scales at 883cc, something had to give in the company’s strategy, and it looks like it just did.

Announcing two new bikes, the Harley-Davidson Street 500 and Harley-Davidson Street 750, the Milwaukee brand is finally ready to go abroad, and its launching its intent to do so this week in Milan, at the EICMA show.

At the core of the Street 500 and Street 750 is the new liquid-cooled Revolution X engine, and both bikes features what Harley-Davidson calls its “dark custom” styling. The first truly “new” motorcycle platform from Harley-Davidson in 13 years, we can see that the brand hasn’t strayed to far from its roots spiritually, even if it plans to do so geographically.

“These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and COO of Harley-Davidson Motor Company.

“Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process.”

We could explain all the technical details of the 2014 Harley-Davidson Street 500 and 2014 Harley-Davidson Street 750, but the fact of the matter is that the real announcement here is that Harley-Davidson is finally going to make its brand available to customers in developing countries who aren’t members of the uber-elite.

That’s how you enter a market Harley. Welcome to India.

Source: Harley-Davidson

  • Jobie

    ……uggg…..I just puked a little….

  • Congratulations to Harley Davidson on taking this much-needed step. They build great products (I love my ’12 FLHTK) and to be a healthy business, they need to reach broader markets and innovate with a more diverse product line. This is is a great first step… hopefully many more to come both here and abroad.

    Ride safe, all.

  • Keith

    Hmmm and water cooled also…sell it in the states and maybe I’ll show up in your show room.

  • Quiet American

    A perfect bike for guys with little big man syndrome.

  • sean

    Good luck with that harley!

  • Gestapo Crap

    One question: Does it still potato? Will it be less potato than the bigger potatoes?

    Also, that bike just screams SAMCRO fantasy to me.

  • Tom

    Hello H-D, you finally have my attention.

    Go on……..

  • paulus

    More people on 2 wheels… that can only be a good thing.

  • MikeG81

    It’s a good idea by Harley. If they sell it here in N.A. they’ll steal sales from the Big 4 in the small/entry level cruiser market and keep riders ‘in’ the brand from the moment new riders start.

  • 2ndclass

    The 500 will definitely be coming to Australia as a LAMS bike for learners.

  • Jason

    Now they just need to keep up the momentum, and continue to be open to new ideas. I’m not usually a fan of Harley and this changes things a little… How about a 500cc styled like their early 1900’s bikes, or maybe take this opportunity to build a bad-ass Harley cafe racer with these engines and convert some young hipsters to the brand? I want Harley to succeed, because to do that they must build motorcycle people want. That is always a good thing

  • Quiet American

    Be aware of the dangers my Far Eastern friend
    of forsaking seventy years of physics learning zen
    Milwaukee to Calcutta won’t change this tail
    cause there is too much rake and too much trail
    When you want it to curve it’ll keep going straight
    And then you will repeat the oft-made mistake
    Instead of the gas you grab a fist full of brake
    A fast highside later your brain waves are zero
    Next time around just buy a Hero.

  • arrow

    Quiet American, I wish there was a like and share button in A&R. That was funny stuff :-) …

  • Quiet American

    I got a bit sloppy with the cadence near the end and misspelled tale. I should have named it “Ode to a Poser on a Piglet”.