Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

2014 April Fools Motorcycle Pranks Round-Up

04/02/2014 @ 11:42 am, by Jensen Beeler19 COMMENTS

jorge-lorenzo-valencia-motogp-scott-jones

Another year, and another April Fools Day is in the bag. I am fairly certain that for journalists, April 1st is better than Christmas Day, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint.

David had a wonderful timely piece on Red Bull acquiring the media rights to the MotoGP Championship, ousting Dorna from its position as Bridgepoint Capital cashed out its position. Red Bull has of course had its own issues in the Formula One Championship, and with energy drinks being the new tobacco, the premise was at least plausible.

Speaking of tobacco, we also ran a story about California mandating tabacco-style warning labels for motorcycles, a nod to our more libertarian readers and their growing concerns of “freedom” on two-wheels. Thankfully this story was a complete fabrication and not grounded in any truth, though maybe unfortunately for some, so was David’s piece as well.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

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2013 April Fools Motorcycle Pranks Round-Up

04/01/2013 @ 5:24 pm, by Jensen Beeler12 COMMENTS

Maxime-Berger-Supersonic-Ducati

April 1st is our most-favorite day of the year, as it is the Christmas Day for journalists far and wide — and like Christmas, it is better to give, than it is to receive. The motorcycle industry gives plenty on this day, and we thought we’d share with you the April Foolery that caught our attention this most glorious of days.

Here at Asphalt & Rubber, David’s fiction on the upcoming changes to the World Superbike Championship reigned supreme, and the bit about adventure-touring bikes replacing the World Supersport series was especially amusing.

We also got some interesting texts, emails, and comments about BRD’s new fund-raising plan, as well as the AMA Pro Racing’s supposed homologation of the Aprilia RSV4 Factory for supersport racing. We assure you that while they may mimic something close to what is possible in reality, neither stories are true…as far as we know.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

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A&R’s April Fools Round-Up

04/01/2011 @ 6:59 pm, by Jensen Beeler9 COMMENTS

If it hasn’t become apparent by now, we love us some April Fools here at Asphalt & Rubber, because like Christmas, the real joy in the holiday isn’t in the act of receiving, but in the act of giving. It’s perhaps at this time of year where the media side of the motorcycle industry reaches its zenith of creativity, producing eloquent prose, perfect press releases, and some of the most superb photo re-touches we’ve ever seen. We have in fact many maestros in our presence, and we wanted to share our Top 3 picks of the days festivities.

And our role in all this? Well we’re firm believers in the idea that if you’re going to do something wrong, then it’s best to do it right. Instead of trying to fabricate a story or two, and then convince you that they were real (that’s so 2010 by the way), we decided to switch things up and publish two stories (here & here) that we knew to be fundamentally true, and convince you that they were in fact fake. April Fools.

Nicky Hayden’s Ducati Diavel Concept

11/08/2010 @ 12:58 pm, by Jensen Beeler10 COMMENTS

Are you one of the loyal Ducatisti who is not so crazy about the new Ducati Diavel? Don’t worry, because Nicky Hayden feels your pain, and went as far as to create his own concept bike for Ducati’s newly released performance cruiser. Based off the 800cc V4 motor of the Ducati Desmosedici GP10, Hayden’s low-riding two-wheeled vision uses an all carbon frame, Öhlins suspension, and Brembo monoblocs.

It also comes fitted stock with Bridgestone’s top-of-the-line performance tires, and has numerous carbon fiber bits and pieces, not to mention traction control, launch control, wheelie control, but no ABS. Available only in Rosso Corsa for now, we hear a one-off limited edition white paint scheme may also be available later next year. No word on price, but the above model comes slightly used.

Source: Alex Hofmann (Twitter) via Ducati News Today

Hayden Looking Forward to ‘Taking Rossi Under His Wing’

11/08/2010 @ 6:07 am, by Jensen Beeler4 COMMENTS

There is a reason why Nicky Hayden is rapidly becoming one of our favorite riders in the MotoGP paddock (behind Randy de Puniet of course). The Kentucky Kid always tells it how he sees it, is constantly up-beat, and is perhaps one of the most personable riders in the sport, often cracking jokes and egging-on the journalists during press conferences and rider debriefs.

It therefore comes with no surprise that Hayden brought his A-material to Thursday’s press conference in Valencia for MotoGP’s last stop on the 2010 calendar. When asked about his thoughts on joining Valentino Rossi as a teammate again on Tuesday for the 2011 season (Hayden and Rossi were teammates during 2003 with the Repsol Honda team), Hayden was quick with his wit in his response to their reunion at Ducati Corse.