Ducati North America Has Record Sales Year in 2015

Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%). The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015. Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler. Ducati North America isn’t breaking down sales by machine, though it does say that behind the Scrambler, the 899 Panigale and Monster 821 were top-sellers in the region. In the USA, it says that the 1299 Panigale and Multistrada 1200 were “sales standouts” for the country.

Secret KTM Moto2 Race Bike Breaks Cover

KTM has surprised the Grand Prix world by announcing that they have built a complete Moto2 bike, together with their partner WP Suspension. The Austrian manufacturer is to give the bike its first rollout at Almeria this week, and announced the existence of the bike on Sunday. KTM have decided to view Moto2 as part of a wider strategy in Grand Prix. After the success of their Moto3 project, and with their MotoGP project due to make its debut in 2017, having a representative in the intermediate class would provide a path for KTM to bring young talent through the ranks. That strategy is already being played out in part the Ajo team, who run the factory Red Bull KTM project in Moto3, and run 2015 world champion Johann Zarco in Moto2. The Ajo team are the logical partners for KTM when they enter MotoGP next season.

XXX: The 2016 Suzuki GSX-RR MotoGP Race Bike

These are the first images of the 2016 Suzuki GSX-RR MotoGP race bike from the Japanese manufacturer, the same machine that is currently lapping around the Sepang International Circuit this week for MotoGP’s first official test of 2016. As you can see, not much has changed visually, though obviously a lot of the development has occurred beneath the fairings of the Suzuki GSX-RR. What we can see though are subtle changes to the twin-spar aluminum frame, which has now been completely filled in on both sides. Also, there is a new and modified air ducts on the side fairings, likely for extra cooling – on the left side, it’s near the top of the bike, while on the right side, the lower ducts has been enlarged to expose the exhaust header more. The shape of the exhaust has also changed, making for a more sweeping design.

Casey Stoner’s First Day Back at Ducati Was A Success

www.youtube.com/watch?v=fi5yZ_6OS2s

Casey Stoner got the first testing miles of his return to Ducati under his belt on Saturday. The Australian started slowly and steadily, doing a lot of short runs to get a feel for the Ducati Desmosedici GP15, on which he spent most of the day, before upping the pace later in the afternoon. Journalists present at the test said Stoner looked a little stiff in his early laps, not getting either elbow or knee down, but soon started to relax, and look more like his old self. He had every reason to be wary: the last time Stoner rode a race bike on the road was during the Suzuka 8 Hours, where a throttle cable malfunction saw him thrown from the bike, injuring his scapula and tibia in the process.

Six New MV Agusta Models Will Debut in 2016

Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show. Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward. We already broke the news to you that an updated Brutale 675 would debut in Q2 2016, with new Dragster 800 and Brutale 800 RR models soon to follow, with MV Agusta’s updated 798cc three-cylinder engine that now meets Euro4 emission standards.

Ride Review: 2016 MV Agusta Brutale 800

It seemed when MV Agusta debuted only a solitary machine at the 2015 EICMA show, the MV Agusta Brutale 800, with less power, more weight, and subtle design revision, that the Varese-based company had taken a step backwards from its forward progress. Now that we have had the opportunity to ride the machine in Málaga, Spain – we can see that is not the case. The new Brutale 800 signals an elevation of MV Agusta, from a brand with a shiny veneer and little beneath the surface, to a motorcycle company that can not only tug on the heartstrings of our moto-lust, but can also pique our more reasonable senses into seeing the substance beyond the glossy paint and subtle lines. Quite simply put, the 2016 MV Agusta Brutale 800 is the best machine to come from Varese.

Opinion: Why the Rossi vs. Marquez Controversy Isn’t Going Away in MotoGP, Any Time Soon

If the Movistar Yamaha launch at Barcelona made one thing clear, it is that the feud between Valentino Rossi and Marc Márquez will be just as bitter in 2016 as it was in 2015. In Barcelona, Rossi once again repeated the litany of charges he leveled against Marc Márquez at the end of last season. Márquez had decided early in the season he would try to stop Rossi from winning the title, had played with Rossi at Phillip Island, done far worse at Sepang, then stayed behind Lorenzo at Valencia to hand him the title. For Valentino Rossi, nothing has changed since Valencia 2015.

Ducati draXter Concept Debuts in Verona

Ducati is at this year’s Motor Bike Expo in Verona, and it has a bevy of concepts and customs it wants to show the world. The Italian brand’s trio of Sixty2 Scrambler concepts didn’t really spark our engine, but the Ducati draXter Concept is certainly of note and worthy of further scrutiny. The Ducati XDiavel was Bologna’s big reveal at EICMA this year, and while the cruiser model wasn’t our cup of tea, we might have to change our tune with this decked-out version of the machine. Ducati says that the draXter model interprets the XDiavel from a “sports” point-of-view, and the modifications made to the machine certainly do a good job of connoting a bike that leaps from the line.

KTM Made Over €1 Billion in Revenue in 2015

To put it succinctly, KTM is crushing it. In 2015, the Austrian company posted another banner year, which is nothing terribly new from a European motorcycle brand; but in just a few five short years, KTM has addd over 100,000 motorcycles to its volume of production. As such, the Austrian sold 180,801 KTM and Husqvarna motorcycles in 2015, making €1.02 billion in the process. This is a 14% increase over KTM’s sales in 2014, a 18% increase in revenue, and a 26% in income (€95 million, EBIT). This also makes 2015 the first time that KTM has exceeded a billion euros in revenue, and the fifth year in a row that KTM sales have increased. According to KTM, this makes them the fastest growing motorcycle company in the world.

The 2016 Yamaha YZF-R1 Is Ready for WSBK Duty

Yamaha is headed back to the World Superbike paddock, and it is not taking any half-measures in doing so. As such, the Japanese manufacturer has retained the talents of Sylvain Guintoli (World Superbike Champion, 2014) and Alex Lowes (British Superbike Champion, 2013), with the highly regarded Crescent Racing running the factory-backed team. Officially debuting the team today in Spain, along with Yamaha’s other racing programs, the Pata Yamaha Official WorldSBK Team should be a potent package for the pinnacle of production motorcycle racing, and we expect strong results from them, right off the bat. This is because the new Yamaha YZF-R1 had an entire year of honing at the national level.

Ducati North America Posts All-Time Monthly Sales Record

06/04/2012 @ 6:29 am, by Jensen Beeler11 COMMENTS

What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).

Ducati North America’s Sales up 10% in Q1 2012

04/16/2012 @ 11:44 am, by Jensen BeelerComments Off on Ducati North America’s Sales up 10% in Q1 2012

Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.

BMW Motorrad Posts Best Quarter Ever…Again

04/10/2012 @ 11:29 am, by Jensen BeelerComments Off on BMW Motorrad Posts Best Quarter Ever…Again

Writing about BMW Motorrad’s quarterly sales announcements is starting to become an exercise in mad libs, and I really should just create a template that is full of praise and positive comments, leaving blank only the spots where the figures of units sold and percentage growth should go. Since I have no such template at my disposal, here we go again with the back-slapping about BMW’s sales juggernaut. Read onward for more sales news from Zie Germans.

Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide

01/23/2012 @ 9:01 am, by Jensen Beeler13 COMMENTS

If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

S1000RR Still BMW’s Top-Selling Bike in the USA

01/13/2012 @ 3:33 pm, by Jensen Beeler7 COMMENTS

BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW’s largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years.

What is surprising though is which model topped BMW’s sales sheets, and in case you are blind and didn’t see this story’s headline, it was not the venerable GS. Taking the superbike fight straight to the Japan’s backyard, the BMW S1000RR again dominated sport bike sales again in 2011, and was BMW’s top-selling model across its whole motorcycle line-up (I’d love to see the profits per model on this though). Proof that when German engineering is coupled with Japanese pricing a consumer hit is born, the S1000RR should continue to be a potent bike in 2012, as BMW Motorrad has given the liter bike a mild update for its third year of production.

Ducati Posts 61% Q2 Sales Increase in North America

07/25/2011 @ 10:23 am, by Jensen Beeler4 COMMENTS

Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.

BMW Sales up 2% in June 2011

07/11/2011 @ 9:13 am, by Jensen Beeler3 COMMENTS

BMW Motorrad continues to post improved sales in 2011, as the German manufactuer is showing a 2.1% increase for last month’s sales compared to June 2010. Selling 11,831 motorcycles in June of this year, BMW has sold 141,913 motorcycles in the first half of 2011, which means 6.3% more Bavarian motorcycles have been sold in Q1 & Q2 of 2011 compared to last year. BMW’s Boxer series is unsurprisingly leading sales for the company, fueled by the best selling big-displacement motorcycle in the world: the R1200GS.

BMW is reporting strong sales from the K1600 series as well though, with 1,255 units sold since its Spring 2011 debut. While BMW says that the new six-cylinder tourer is exceeding expectations, Husqvarna’s paltry 450 units sold last month is perhaps a bit of disappointment. Husky sales were down -57.3% for June, while year-to-date sales were down -24.2% with only 3,530 units sold in the first half of 2011.

Honda Doubles Down on India – Expanding Second Plant, Building a Third Plant

05/27/2011 @ 3:36 pm, by Jensen Beeler1 COMMENT

Honda Motorcycle & Scooter India, Honda’s wholly-owned motorcycle Indian subsidiary, has announced its intent to essentially double its capacity in the country’s rapidly growing motorcycle market. Expanding on the company’s second plant in the Tapukara Industrial Area of Rajasthan, HMSI also plans on now building a third production facility in the Bangalore area.

Both of these plants will produce 1.2 million units each when at full capacity (the second Tapukara plant currently does 600,000 units per year), bringing HMSI’s total production capacity in India to 4 million units per year. To put things in perspective, Honda’s production levels in India are about eight times the total motorcycle market in the United States of America…for all manufacturers.

US Motorcycle Sales up 7% in Q1 2011

04/25/2011 @ 5:34 pm, by Jensen Beeler1 COMMENT

The Motorcycle Industry Council is reporting that US motorcycle sales are up 7% in Q1 of 2011, with 102,547 units being sold in the year’s first three months. Leading the charge were scooter sales, which were up nearly 50% to 6,246 units, while on-road units were up as well, pushing 70,879 units in Q1 (a 6.9% gain).

Despite the strong numbers from on-road and dual-sport models, off-road vehicles did not fare as well, with ATV sales down 16% and off-road motorcycle sales down 5.5% (47,702 & 18,725 units respectively), making 2011 still a mixed bag depending on what side of the industry you are on.

Ducati North America Reports 68% Sales Growth for Q1 2011

04/04/2011 @ 5:11 pm, by Jensen Beeler2 COMMENTS

Ducati North America announced today that sales figures for the first quarter of 2011 are up 68% compared to last year’s numbers. The third month in a row of positive sales growth, Ducati’s North American market is clearly recovering from the recession, with all models in the company’s line showing positive growth. “We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”