Ducati North America Has Record Sales Year in 2015

Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%). The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015. Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler. Ducati North America isn’t breaking down sales by machine, though it does say that behind the Scrambler, the 899 Panigale and Monster 821 were top-sellers in the region. In the USA, it says that the 1299 Panigale and Multistrada 1200 were “sales standouts” for the country.

Secret KTM Moto2 Race Bike Breaks Cover

KTM has surprised the Grand Prix world by announcing that they have built a complete Moto2 bike, together with their partner WP Suspension. The Austrian manufacturer is to give the bike its first rollout at Almeria this week, and announced the existence of the bike on Sunday. KTM have decided to view Moto2 as part of a wider strategy in Grand Prix. After the success of their Moto3 project, and with their MotoGP project due to make its debut in 2017, having a representative in the intermediate class would provide a path for KTM to bring young talent through the ranks. That strategy is already being played out in part the Ajo team, who run the factory Red Bull KTM project in Moto3, and run 2015 world champion Johann Zarco in Moto2. The Ajo team are the logical partners for KTM when they enter MotoGP next season.

XXX: The 2016 Suzuki GSX-RR MotoGP Race Bike

These are the first images of the 2016 Suzuki GSX-RR MotoGP race bike from the Japanese manufacturer, the same machine that is currently lapping around the Sepang International Circuit this week for MotoGP’s first official test of 2016. As you can see, not much has changed visually, though obviously a lot of the development has occurred beneath the fairings of the Suzuki GSX-RR. What we can see though are subtle changes to the twin-spar aluminum frame, which has now been completely filled in on both sides. Also, there is a new and modified air ducts on the side fairings, likely for extra cooling – on the left side, it’s near the top of the bike, while on the right side, the lower ducts has been enlarged to expose the exhaust header more. The shape of the exhaust has also changed, making for a more sweeping design.

Casey Stoner’s First Day Back at Ducati Was A Success

www.youtube.com/watch?v=fi5yZ_6OS2s

Casey Stoner got the first testing miles of his return to Ducati under his belt on Saturday. The Australian started slowly and steadily, doing a lot of short runs to get a feel for the Ducati Desmosedici GP15, on which he spent most of the day, before upping the pace later in the afternoon. Journalists present at the test said Stoner looked a little stiff in his early laps, not getting either elbow or knee down, but soon started to relax, and look more like his old self. He had every reason to be wary: the last time Stoner rode a race bike on the road was during the Suzuka 8 Hours, where a throttle cable malfunction saw him thrown from the bike, injuring his scapula and tibia in the process.

Six New MV Agusta Models Will Debut in 2016

Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show. Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward. We already broke the news to you that an updated Brutale 675 would debut in Q2 2016, with new Dragster 800 and Brutale 800 RR models soon to follow, with MV Agusta’s updated 798cc three-cylinder engine that now meets Euro4 emission standards.

Ride Review: 2016 MV Agusta Brutale 800

It seemed when MV Agusta debuted only a solitary machine at the 2015 EICMA show, the MV Agusta Brutale 800, with less power, more weight, and subtle design revision, that the Varese-based company had taken a step backwards from its forward progress. Now that we have had the opportunity to ride the machine in Málaga, Spain – we can see that is not the case. The new Brutale 800 signals an elevation of MV Agusta, from a brand with a shiny veneer and little beneath the surface, to a motorcycle company that can not only tug on the heartstrings of our moto-lust, but can also pique our more reasonable senses into seeing the substance beyond the glossy paint and subtle lines. Quite simply put, the 2016 MV Agusta Brutale 800 is the best machine to come from Varese.

Opinion: Why the Rossi vs. Marquez Controversy Isn’t Going Away in MotoGP, Any Time Soon

If the Movistar Yamaha launch at Barcelona made one thing clear, it is that the feud between Valentino Rossi and Marc Márquez will be just as bitter in 2016 as it was in 2015. In Barcelona, Rossi once again repeated the litany of charges he leveled against Marc Márquez at the end of last season. Márquez had decided early in the season he would try to stop Rossi from winning the title, had played with Rossi at Phillip Island, done far worse at Sepang, then stayed behind Lorenzo at Valencia to hand him the title. For Valentino Rossi, nothing has changed since Valencia 2015.

Ducati draXter Concept Debuts in Verona

Ducati is at this year’s Motor Bike Expo in Verona, and it has a bevy of concepts and customs it wants to show the world. The Italian brand’s trio of Sixty2 Scrambler concepts didn’t really spark our engine, but the Ducati draXter Concept is certainly of note and worthy of further scrutiny. The Ducati XDiavel was Bologna’s big reveal at EICMA this year, and while the cruiser model wasn’t our cup of tea, we might have to change our tune with this decked-out version of the machine. Ducati says that the draXter model interprets the XDiavel from a “sports” point-of-view, and the modifications made to the machine certainly do a good job of connoting a bike that leaps from the line.

KTM Made Over €1 Billion in Revenue in 2015

To put it succinctly, KTM is crushing it. In 2015, the Austrian company posted another banner year, which is nothing terribly new from a European motorcycle brand; but in just a few five short years, KTM has addd over 100,000 motorcycles to its volume of production. As such, the Austrian sold 180,801 KTM and Husqvarna motorcycles in 2015, making €1.02 billion in the process. This is a 14% increase over KTM’s sales in 2014, a 18% increase in revenue, and a 26% in income (€95 million, EBIT). This also makes 2015 the first time that KTM has exceeded a billion euros in revenue, and the fifth year in a row that KTM sales have increased. According to KTM, this makes them the fastest growing motorcycle company in the world.

The 2016 Yamaha YZF-R1 Is Ready for WSBK Duty

Yamaha is headed back to the World Superbike paddock, and it is not taking any half-measures in doing so. As such, the Japanese manufacturer has retained the talents of Sylvain Guintoli (World Superbike Champion, 2014) and Alex Lowes (British Superbike Champion, 2013), with the highly regarded Crescent Racing running the factory-backed team. Officially debuting the team today in Spain, along with Yamaha’s other racing programs, the Pata Yamaha Official WorldSBK Team should be a potent package for the pinnacle of production motorcycle racing, and we expect strong results from them, right off the bat. This is because the new Yamaha YZF-R1 had an entire year of honing at the national level.

How to Steal a Ducati Diavel in 60 Seconds?

04/26/2011 @ 12:20 am, by Jensen Beeler7 COMMENTS

Ducati News Today must have gotten the same news tip as us, as a IT security blog is purporting to have information on how one can steal a Ducati Diavel (and presumably a Ducati Multistrada 1200) via the bike’s keyless ignition system.

It should be stated up-front that the pos referenced is dated April 5th, with the writer of the blog supposedly discovering this information on April 1st…and well all know what sort of Tomfoolery goes on during that time of the year.

According to the post’s author, the Ducati Diavel can be started not only without having the key in the ignition, but without the key at all.

While anyone who has ridden the Diavel knows that you only have to have the key in the proximity of the Diavel while you’re riding, the idea that one can start the bike without the key comes from a default code that comes up when such an act is attempted.

Where things get sticky though is that the author claims that this four-digit PIN is set from the factory to be the last four digits of the Diavel’s VIN, and that few owners know of security feature.

Ride Review: 2011 Ducati Diavel

03/17/2011 @ 5:27 pm, by Jensen Beeler8 COMMENTS

Even before its launch in Milan last year, the 2011 Ducati Diavel has been the talk of the motorcycle industry since its first spy photo was released. It amuses me that Ducati chose to name the Diavel (say: dee-ahh-vole) after the Bolognese word for the devil. The linguistic foreplay from Ducati is just asking for a response from motorcyclists who feel that Bologna company has over-stepped its prescribed branding boundaries, and sold its soul to the Devil of bottom-line thinking.

While rife with metaphor, there is an important financial reason for the genesis of the Ducati Diavel. As I’ve already explained the business reasons behind Ducati’s choice (or non-choice) to make the Diavel in a previous article. My analysis continues from there, and brings us to the question of: How does the Ducati power cruiser ride, 240mm-wide tire and all?

Setting out to the City of Angels (I seriously couldn’t ask for better fodder from Ducati here), I swung a leg over the Ducati Diavel for a day of riding on some of Los Angeles’s finest and most well know routes. The short answer to how the Diavel fared: damningly well.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Gone Riding: Ducati Diavel

03/04/2011 @ 9:19 am, by Jensen Beeler3 COMMENTS

Things will be a little slow on Asphalt & Rubber today, as we’re in Los Angeles testing the new Ducati Diavel. We’ll be spending most of the day figuring out how to turn with a 240mm rear tire, and getting rocketed by the Diavel’s 162hp reported power figure. You can follow our thoughts on the bike via Twitter, and our last five tweets will automatically post here on this post. While we ride The Devil, the press photos of the Diavel after the jump should tide you over until we finish our ride report.

Primer: The Ducati Diavel

03/03/2011 @ 1:25 pm, by Jensen Beeler6 COMMENTS

Tomorrow Asphalt & Rubber must make the trek down from perfect Northern California, to SoCal and the pits of Los Angeles, where dreams go to die. As we descend down through the lower rings of Dante’s ladder and into hell that is the perpetually sunny and warm Los Angeles, our final destination will in fact bring us face-to-face with The Devil himself. Riding the latest creation from Bologna, the American motorcycle press will get its first chance at the highly anticipated Ducati Diavel.

Since we’ll be bringing you live coverage from the event, and writing a few pieces on Ducati’s stab at the performance cruiser segment throughout the rest of the week, we thought it best to start with a primer on the motorcycle. Find after the jump the 2011 Ducati Diavel‘s technical specs, photographs, and design synthesis, and features.

Watch the Ducati Diavel Get Built in 1 Minute

02/23/2011 @ 10:28 am, by Jensen Beeler6 COMMENTS

Here’s a cool time-lapse video put together by MCN that follows the 2011 Ducati Diavel power cruiser getting built at Ducati’s Bologna factory. Ducati is currently building 40 Diavel’s per day on its rolling assembly line, but that number is set to increase by 50% in the coming weeks as the Italian company predicts strong sales in the summer months. As was seen last year with the Multistrada 1200, Ducati expects the Diavel to lead the company’s sales in 2011.

Ducati Completes Three-Year Strategic Plan

01/11/2011 @ 4:20 pm, by Jensen Beeler6 COMMENTS

Amidst all the fanfare over seeing Valentino Rossi wearing Rosso Corsa and sporting his new Dainese leathers, which surprisingly aren’t being sponsored by McDonald’s, one announcement has gotten little attention (and no, we’re not talking about Nicky Hayden). The 2011 Wrooom event signals the end of a three-year strategic plan that’s been going on internally at Ducati, which has seen the Italian company release 12 new models, increase sales across the board, and ship 36,200 motorcycles in 2010 alone.

Photo: A Product of the AMG/Ducati Partnership?

01/07/2011 @ 1:12 pm, by Jensen Beeler3 COMMENTS

More of a Friday funny than anything else, but when we saw this matte black Mercedes “E666 AMG” with red accents, we couldn’t help but get the feeling that we’ve seen something like this before. With a paint scheme that looks like it was lifted straight off the 2011 Ducati Diavel, perhaps like some “misguided” newly-made Mercedes AMG owner has really been getting into the the AMG/Ducati Corse partnership vibe, which has seen more than a few photos of AMG’s work standing next to Ducati’s new Diavel power cruiser.

And with the obvious devil overtones being made in this photo, the rest writes itself (Diavel means devil in the Bolognese dialect if you hadn’t already picked up on that)…or some poor bastard joined the occult and wanted to celebrate his initiation to the dark side by murdering a German sedan. Either way, Happy Friday everyone, and thanks for the tip Audrey!

Ducati Diavel Diamond Black – You Get What You Ask For

12/14/2010 @ 12:07 am, by Jensen Beeler12 COMMENTS

For the past two weeks, Ducati has been taking feedback online and at motorcycle shows on the new 2011 Ducati Diavel power cruiser. The Bologna brand has clearly taken some of the constructive criticism to heart, as it’s begun tinkering with the design of the Diavel. Replacing the the white version of the Diavel, Ducati has released photos of the Ducati Diavel Diamond Black, an all-black version of the Diavel that has a black anodized headlamp and air intakes.

Ducati Diavel Pricing Confirmed

11/23/2010 @ 7:55 am, by Jensen Beeler10 COMMENTS

Confirming what we already told you last month, Ducati has officially announced the pricing on the 2011 Ducati Diavel power cruiser. With the base Diavel costing $16,995, Ducatisti can spend an extra $3,000 for the Diavel Carbon, which costs $19,995, or purchase the Diavel Carbon “Red” (named for its red frame and rally stripe) for $20,395.

Is the Ducati Diavel not your cup of tea? In an interesting move, Ducati has setup a feature on its Diavel mirco-site for people to sound off their opinions on the new Italian machine by filling out a questionnaire. You can catch the Ducati Diavel, and many of the other recently released motorcycles, in person at the International Motorcycle Show through March.

Source: Ducati North America