The 2014 EICMA show officially starts on Tuesday, November 3rd, though Ducati typically holds a private event the Monday ahead of the show, likely in the hope to get a little extra space on the news cycle, and to help build buzz ahead of Tuesday’s opening day for press and trade. The event is usually open to VIP and press only, but that’s about to change this year.
Setting up a live stream of the pre-EICMA unveiling on YouTube, Ducatisti around the world will be able to see Claudio Domenicali introduce the all-new Ducati Multistrada, with its new Testastretta DVT engine, as well as the 1299 superbike. We can also expect some “bold new graphics” changes to several models, and Domenicali will reintroduce the Ducati Scrambler as well.
It’s a pretty good show the few times A&R has attended, and it’s interesting that we are just now seeing OEMs embrace streaming technology for unveils like this. Of course, it has the downside of making it difficult to un-invite rogue journalists at the last-minute…maybe that’s cause enough in the slow movement for change.
Watch the live steam after the jump, starting November 3rd at 5:15pm Central European Time.