Marzocchi Will Cease Operations by the End of 2015

It seems any efforts to save Marzocchi have been squashed, as the suspension company’s owners, Tenneco Inc., intend to cease Marzocchi’s world operations and transfer its motorcycle and bicycle business for clients to new providers. The news not only affects a number of motorcycle manufacturers, but also 127 employees at Marzocchi’s Bologna-based factory, and another 11 employees in North America and Taiwan. Tenneco announced its intent to shutdown Marzocchi back in July, though the news has been slow to permeate the motorcycle industry. Those familiar with the financial position of Marzocchi will not be surprised by this decision, as the suspension manufacturer has been operating in the red for quite some time, with a new business strategy unable to affect that position.

Confederate P51 Combat Fighter, Second Generation

Confederate Motors is making some of the most intriguing and evocative custom motorcycles on the market right now, and the company’s second-generation Confederate P51 Combat Fighter is no different. Confederate says that the G2 P51 Combat Fighter draws inspiration from the “1960’s rebel, anti-hero and the stripped, raw, chopper he rode.” The custom certainly is sinister in its look, especially in the blacked-out version. Oh, did we mention is boasts over 200hp at the rear wheel? Like all Confederate machines, these P51 Combat Fighters will be bespoke to each owner, of which there will be only 61 units made. MSRP for the blonde model is is $113,900 (30 units in total), while the brunette will cost you $119,500 (31 units to be produced). More photos and details after the jump.

New Belt-Driven Ducati Diavel Being Developed

A new Ducati Diavel has been caught by spy photographers, making this the first proper “leak” ahead of November’s EICMA show. Though keeping the overall aesthetic of the Ducati Diavel in place, the model has some clear visual and mechanic differences. Namely, a belt drive…yes, you read that right. Other changes include a feet-forward seating position, revised trellis chassis, and likely Ducati’s Testastretta DVT engine with variable valve technology. The switch from Euro 3 to Euro 4 emissions standards at the end of 2016 almost assure the DVT engine permeating its way into Ducati’s current lineup.It’s not certain how close to the production model this belt-driven Diavel is, though it’s clear that Ducati is courting the Harley-Davidson crowd.

Some Curious Details of That Stolen Victory TT Race Bike

A month ago, the Victory TT electric race bike was stolen from the Brammo’s headquarters in Talent, Oregon. Thankfully, the bike was recovered quickly, though it suffered some damage to the bodywork, and the rear wheel was removed. Two suspects were arrested in conjunction with the theft, and currently are out on $25,000 bail bonds. We will have to let the great wheel of justice sort out the facts, and awaits the two suspects in question. While one would likely not call the legal process entertaining, there are some amusing facts at issue to this case.

Yamaha “YZF-R1S” Spied in CARB Documents

When the 2015 Yamaha YZF-R1 first broke cover last year, it was with two model designations: the YZF-R1M and YZF-R1S. Obviously, only one of those machines has come to market, which is peculiar since Yamaha went to some trouble to register both names with the USPTO. What happened to the YZF-R1S is up for conjecture, though it does seem the model, whatever it may be, is destined to arrive in the US market, as the model name has been spotted in documents filed by Yamaha with the California Air Resources Board (CARB). It’s possible that all this ado about CARB documents and a third R1 model is not much at all, and that the reality is that the “YZF-R1S” has been with us all along.

Kawasaki Ninja ZX-10R Scrambler by Holographic Hammer

Taking a superbike off-road isn’t the dumbest thing we’ve ever done, but too many it certainly is sacrilegious. The truth is, the Venn diagram of motorcycles and their capabilities for different uses has a lot more overlap than riders are willing to admit. That’s why when we see our friends at Holographic Hammer working on a scrambler model based off a Kawasaki Ninja ZX-10R we get a little excited. With enough suspension travel, bash plates, and right-handed traction control, there’s no reason that a ZX-10R can’t be the basis for a fun dual-sport. And naturally, the talents at HH are going to make the project look amazing, so what’s the rub? Think differently, and have a brappy day – we say!

Bonneville Motorcycle Speed Trials Now Canceled

After being a tentative “go” for racing last week, the 2015 Bonneville Motorcycle Speed Trials has now been canceled because of conditions on the Bonneville Salt Flats. The announcement comes after rains in the Salt Lake City, Utah area put water on the salt flat racing course, and now currently half an inch of water sits on what the BMST calls its “Mountain Course” area. With the salt not likely to dry as quickly as normal, BMST officials couldn’t find a suitable place to relocate the Mountain Course, and in addition to that problem the international “Long Course” was not ideal over its entire length, with its quality a concern for BMST officials as well.Making matters worse, damage from the 2014 Bonneville Motorcycle Speed Trials has yet to heal on the salt flats.

Some of That 30th Anniversary Suzuki GSX-RR Goodness

I’m not gonna lie, we sorta dropped the ball when it came to sharing with you the 30th anniversary livery that Team Suzuki Ecstar is rocking in MotoGP. If anyone asks, it’s all Tony’s fault. Totally on him. Like, for reals…all Tony. Bad Tony! Bad! While Tony works on a personal apology note, hand-written naturally, for each and every one of you, we’ve got a small collection of his photos from Sachsenring and Indianapolis of Suzuki’s tribute to the GSX-R line. We think it’s pretty fetching, which only adds to the fact that the Suzuki GSX-RR MotoGP race bike is one of the best looking machines on the grid. I actually had a dream about it last night…I’m not ready to talk about it. Photos after the jump, ok? Enjoy! And Tony, I want those notes on my desk by Monday. Chop! Chop!

Is The Honda RC213V-S Really Your Dream Bike?

Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul. From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears. The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S.

E-Raw Electric Motorcycle Concept by Expemotion

Over the past few years, the electric motorcycle segment has been a playground for industrial designers to think outside of the box, especially when it comes to challenging traditional motorcycle design. The Mission One, MotoCzysz E1pc, and Xenophya Design EV-0RR come to mind when thinking about the more interesting design experiments we’ve seen from the E2V crowd, though there are certainly others we are missing. The Expemotion E-Raw concept reminds us of those earlier bikes, where the design conventions of the internal combustion crowd are deemed irrelevant for an electric two-wheeler. Maybe that’s why the E-Raw has a laminated wood seat.

Ducati CEO Leaves the Door Open for a Scooter Model

03/10/2015 @ 6:52 pm, by Jensen Beeler31 COMMENTS

1965-ducati-brio

In a recent interview by Moto.it with Claudio Domenicali, the Ducati CEO fielded a number of questions about the Italian company’s business and its relationship with its German owners (read it here in Google English), but one question was of particular interest: a Ducati Scooter.

The often rumored, often debated, and often denied subject is perhaps the most feared topics for Ducatisti, and it ranks generally just below discussions on which oil to use, which tires are best, and how to break-in a motorcycle engine properly.

That being said, it seems we are headed for another round of debate, as Domenicali is quoted as saying the following to Moto.it: “a scooter marked Ducati is not blasphemy.”

Has Ducati’s Success Flat-Lined?

02/27/2015 @ 4:12 pm, by Jensen Beeler47 COMMENTS

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The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation.

Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last, seemingly at the cost of Ducati dealers who have found more and more inventory on their showroom floors.

But it shouldn’t surprise Ducati followers to hear the recent departure of Cristiano Silei, Ducati’s now-former Vice President of Sales and Marketing. With Ducati seemingly hitting a wall on expansion and model diversity, Silei’s departure may have been expected in some circles, and certainly all eyes will be on his successor Andrea Buzzoni, to see what he can do with the role.

Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Ducati Produces Its One Millionth Motorcycle

12/15/2014 @ 1:34 pm, by Jensen Beeler7 COMMENTS

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Ducati is celebrating a milestone this week, as the Italian company has produced its one millionth motorcycle — a Ducati Monster 1200 S. The number might be a far cry from Honda’s recent 300 millionth motorcycle milestone, though admittedly the Japanese has made the bulk of that volume in the small-displacement categories.

Nonetheless, the special Monster was handed over directly by Ducati CEO Claudio Domenicali to it new owner, 47-year-old Ernesto Passoni — a Ducatista from the Milan area — at an event in the Audi City Lab in Milan (a temporary showroom setup for the Christmas period in the Milan city center).

Watch Ducati Unveil Its 2015 Models Right Here

10/29/2014 @ 8:29 am, by Jensen Beeler10 COMMENTS

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The 2014 EICMA show officially starts on Tuesday, November 3rd, though Ducati typically holds a private event the Monday ahead of the show, likely in the hope to get a little extra space on the news cycle, and to help build buzz ahead of Tuesday’s opening day for press and trade. The event is usually open to VIP and press only, but that’s about to change this year.

Setting up a live stream of the pre-EICMA unveiling on YouTube, Ducatisti around the world will be able to see Claudio Domenicali introduce the all-new Ducati Multistrada, with its new Testastretta DVT engine, as well as the 1299 superbike. We can also expect some “bold new graphics” changes to several models, and Domenicali will reintroduce the Ducati Scrambler as well.

It’s a pretty good show the few times A&R has attended, and it’s interesting that we are just now seeing OEMs embrace streaming technology for unveils like this. Of course, it has the downside of making it difficult to un-invite rogue journalists at the last-minute…maybe that’s cause enough in the slow movement for change.

Watch the live steam after the jump, starting November 3rd at 5:15pm Central European Time.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler29 COMMENTS

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Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Ducati 1199 Superleggera Enters Production

03/29/2014 @ 4:01 pm, by Jensen Beeler28 COMMENTS

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Word from Italy is that Ducati has begun production on the Ducati 1199 Superleggera superbike, the Italian firm’s “Super Light” version of the Panigale. Crafted from copious amounts of magnesium, titanium, and carbon fiber, the Superleggera might be one of the few motorcycles that looks better naked without its fairings, rather than all buttoned up and ready for the race track.

Make no mistake, the Superleggera is an exercise of engineering prowess (it sports the highest power-to-weight ratio of any production motorcycle in history), so it makes sense then that the Superleggera is said to be the pet project of former Ducati engineer, and current Ducati CEO, Claudio Domenicali.

Creating a video to celebrate the commencement of Ducati’s production run on the Ducati 1199 Superleggera, it is no mistake then that Domenicali features heavily in it — this is one proud papa. Only 500 lucky Ducatisti will be able to share in that pride of ownership, as the Superleggera production will be extremely limited. What follows might be the closest you will ever get to one.

Analyzing Ducati’s 2014 MotoGP Launch

03/16/2014 @ 11:34 pm, by David Emmett11 COMMENTS

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If you wanted proof that things are changing at Ducati, you need look no further than the launch of their MotoGP team.

In years past, it was an outrageously flamboyant affair, a veritable extravaganza hosted by Philip Morris to showcase their two motor sports projects, the Ducati MotoGP team and the Ferrari Formula One squad.

Held at the upmarket Italian ski resort of Madonna di Campiglio, the event even had a proper showbiz name: Wrooom. All that was missing was an exclamation mark.

Ducati’s 2014 launch was very different. Held not in Italy, but in Munich and Ingolstadt, on premises owned and operated by Ducati’s current owners, Audi.

The team presentation at the Audi Forum at Munich airport, the unveiling of the livery in the evening, at the Audi Gebrauchtwagen Plus center in Munich, then to Audi headquarters in Ingolstadt the following day, for the presentation of the Germany company’s annual report to the press.

If the Wrooom event had been flamboyant and over the top, the 2014 launch was serious, focused, yet still stylish. It felt very much like Italy versus Germany, and Germany won.

There was another difference too. Despite the media having been present at both Sepang tests and the Phillip Island tire test, there was still some real meat for journalists to get their teeth into in Munich.

Ducati Corse boss Gigi Dall’Igna, MotoGP project leader Paolo Ciabatti, Ducati CEO Claudio Domenicali, head of technical development at Audi Ulrich Hackenberg, even the riders Andrea Dovizioso and Cal Crutchlow all had something new to add. It was much, much more interesting than expected.

Video: Ducati 1199 Superleggera – The Power of Lightness

02/04/2014 @ 3:31 pm, by Jensen Beeler21 COMMENTS

2014-Ducati-1199-Superleggera-crop

I don’t have a good excuse as to why I want to post this video up on the site, other than the Ducati 1199 Superleggera is probably the most awesome motorcycle to come out in the past decade (apologies to any Honda DN-01 owners in the crowd).

An exercise in engineering prowess, which saw Borgo Panigale drop shed some serious weight from its venerable superbike, it should come as no surprise then that the 155kg (dry) Superleggera was a model put forth by Claudio Domenicali, a man who rose from engineer to CEO at Ducati Motor Holding.

That being said, I’m not sure we need a good excuse to fawn over the Superleggera. A magnesium monocoque frame, forged magnesium Marchesini wheels, carbon fiber rear sub-frame and bodywork (with integrated R-spec aero-kit), lithium-ion battery, titanium exhaust system with stainless steel headers, titanium bolts and fasteners…I’m sorry, what was I saying?

MotoGP Silly Season’s First Crazy Rumor: Lorenzo Agrees to Precontract with Ducati for 2015? Ducati Says No

01/16/2014 @ 10:44 am, by David Emmett20 COMMENTS

jorge-lorenzo-yamaha-racing-motogp-scott-jones

MotoGP silly season this year is expected to be pretty frenetic, with just about all of the riders either out of contract or with escape clauses written into their contracts allowing them to leave at the end of 2014.

But even by those standards, the first shot in the battle sounds like madness. According to a report on the Spanish radio station Onda Cero, Ducati have tempted Jorge Lorenzo into agreeing to a precontract to race for the Italian factory from 2015 onwards.

According to the report, Ducati Corse’s new boss Gigi Dall’Igna phoned Jorge Lorenzo personally to persuade him to sign for the Italian factory. The contract on offer is reported to be tempting: Onda Cero claim that Ducati offered Lorenzo 15 million euros a season to race for them.

Lorenzo is reported to be racing for 9 million a year with Yamaha, plus a 2 million euro bonus if he wins the championship. Both Honda and Yamaha are also chasing Lorenzo’s signature for 2015, both claimed to have offered him 12 million euros a year.

Ducati CEO Denies Scooter Plans

12/30/2013 @ 2:38 pm, by Jensen Beeler9 COMMENTS

ducati-brio-scooter

With the internet buzzing yet again about rumors of Ducati planning to build a scooter model, Ducati CEO Claudio Domenicali has also once again had to dismiss any truth to the matter. Talking to MCN about the matter, Domenicali said simply that “A scooter is not in the foreseeable future for Ducati.”

Domenicali went on to explain that small-displacement machines were not in the cards for Ducati and the brand’s foreseeable future, with the Italian motorcycle company electing instead to focus on niches with the larger displacement categories. It is no secret that Ducati is looking to introduce a scrambler-style model for the 2015 model year, and other models are presumably in the works as well.