Ducati Sold Over 55,000 Motorcycles in 2016

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%. This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. “Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

2017 Suzuki GSX-R1000 Priced at $14,599

Suzuki Motor of America has released the pricing on its new superbike lineup, showing aggressive prices for the 2017 Suzuki GSX-R1000 and 2017 Suzuki GSX-R1000R motorcycles, which will start at $14,599 MSRP. As you may recall, the new Suzuki GSX-R1000 is a brand new design that uses a flat-plane inline-four engine with variable valve timing (VVT), which is of note as it is the first superbike to use variable valve technology. Official specs on the new Suzuki GSX-R1000 show a claimed 199hp and 86.7 lbs•ft of torque. Suzuki’s pricing on the base model GSX-R1000 is very aggressive, taking on bikes like the Yamaha R1S ($14,999) and Kawasaki Ninja ZX-10R ($16,099 ABS) base model, and undercutting both those models on price, while offering more in features.

US Motorcycle Sales Down in 2016, While UK Sales Are Up

For many in the motorcycle industry, 2016 felt like an off year, and now we know that those feelings weren’t unsubstantiated. Early leaks of the MIC’s industry sales figures for 2016 show that the US motorcycle market contracted 2.1% in 2016, erasing the modest gains made in 2015. Meanwhile for our neighbors across the pond, things are going substantially better, with sales in the United Kingdom up 11.7% (128,644 registrations). We will have to wait for all the motorcycle OEMs to report their final quarter sales results to know who are the big winners and losers of the 2016 sales year. Though, we do know that KTM and BMW (up 5.9%) have shown signs of strong results internationally, whereas Duacti and Harley-Davidson are expected to post overall sales declines for 2016.

BMW R1200R Drag Bike by Nicolas Petit

Nicolas Petit has a way of inking motorcycle designs that we didn’t even know we wanted. First it was drawings of dustbin motorcycles, and now its his drag bike creation, which is based off the BMW R1200R. BMW’s boxer-twin engine doesn’t lend itself to being a great platform for drag racing, but you have to admit that this is a handsome ride, even if it’s all show and no go. With BMW filling every niche under the two-wheeled sun with its bikes though, we wouldn’t be that surprised to see the Germans follow-up with something similar to what the French designer has done here. After all, BMW Motorrad is rumored to be working on an XDiavel-killer, and then there’s…

MV Agusta Relaunches in USA and Canada

It didn’t take long for the news to become officially official, but MV Agusta USA and MV Agusta Canada have come under new ownership, as the Italian brand attempts to relaunch itself in the North American market. Heading the new efforts is Urban Moto Group, headed by Joseph Elasmar, who imports MV Agusta, Benelli, EBR, Royal Enfield, and other brands into Australia. According to the their agreement, both MV Agusta and Urban Moto will co-develop the North America territories, with the aim of capitalizing on the region’s large market for big displacement motorcycles. “We are very excited to build a successful relationship with Urban Moto Group as a new partner also overseeing and developing the presence of MV Agusta in the USA market,” said Giovanni Castiglioni.

New Triumph Street Triple Debuts with 765cc Engine

As expected, today we get to see the 2017 Triumph Street Triple, with its new engine capacity: 765cc. The new engine displacement comes from both an increase in bore and stroke on the iconic three-cylinder motor, with Triumph using a new crank, pistons, and barrels in its construction. Three flavors of Triumph Street Triple will be available for 2017, with S, R, and RS-spec (above) machines being available, with obvious performance differences existing between the trim levels. As such, peak horsepower will be 113hp (S), 118hp (R), and 123hp (RS) – a notable boost over the 675cc machine’s 105hp. Meanwhile, peak torque has been improved from 50 lbs•ft, now to 53 lbs•ft (S) and 56 lbs•ft (R & RS). All the models tip the scales at 166kg (dry) according to Triumph, which is a 2kg reduction over the outgoing model.

Victory Motorcycles Ceasing Operations

Polaris Industries is starting the year off with some surprising news, announcing that it will cease operation of Victory Motorcycles and other related business operations to the brand. Scott Wine, Polaris Industries Chairman and CEO, explained the decision as coming down to basic business factors, with Victory not showing the growth and volume in order to sustain its continued existence. Polaris in its press release also cites the changing landscape of the motorcycle landscape, and that the resources and investments required to make Victory competitive going forward were too hard to justify for the troubled brand. Instead, Polaris will focus solely on its Indian and Slingshot brands, for the motorcycle space.

Triumph Set to Become the Official Moto2 Engine Supplier

The future of the Moto2 class looks secure. Reports from the UK and Austria are suggesting that Triumph has finalized a deal to supply the Moto2 class when the current deal with Honda concludes at the end of 2018. From 2019, Triumph will supply a new three-cylinder engine, probably based on the new, larger sports triple they are building for release in 2017. There had been uncertainty over the future of the Moto2 engine supplier since the beginning of this year. Honda had extended the deal to supply CBR600RR engines until the end of the 2018 season, but as the Japanese manufacturer was stopping production of its middleweight sports bike, it was clear that a replacement would have to be found.

Walt Siegl’s Dakar Inspired Ducati Hypermotard

This Dakar Rally inspired Ducati Hypermotard is the latest creation from Walt Siegl Motorcycles, and it comes with some very appropriate timing. Not only are we full-swing into the 2017 Dakar Rally, but this 1980s-styled Ducati comes during a week where we have been talking about my not-so-secret love affair with the Ducati Hypermotard. Again, we see the air-cooled version of this street-going supermoto being used as a platform for a unique work, though this time Walt Siegl has been commissioned to make a bike that rolled right off the sand dunes of Africa. The exercise centers around mostly the restyling of the bodywork, to give us a little nostalgia for when the Dakar Rally was actually held in its namesake in Northern Africa.

Mike’s Carbon Fiber Motus MSTR

The Motus MSTR is a beast of a machine, it just oozes raw power and torque from its 1,650cc V4 engine; and to compliment all that grunt, the MSTR also comes tastefully wrapped in painted carbon fiber fairings. But when a composites expert wants one of your motorcycles, painting those carbon fiber body panels might not be the best of choices – it may even be an affront the Gods of Internal Combustion. When customer “Mike M.” wanted to see show off the weave of the Motus MSTR’s carbon fiber bodywork, he opted for his machine to come sans the livery. We think that was a pretty good choice, and the gods are surely pleased as well. So, to help get the New Year off to a proper start, and to return to the appreciation of all things two-wheeled, we give you Mike M.’s Motus MSTR motorcycle – how’s that for alliteration?

Ducati CEO Confirms V4 Superbike Project

01/21/2017 @ 7:18 pm, by Jensen Beeler57 COMMENTS

At the launch of its 2017 MotoGP team, Ducati CEO Claudio Domenicali confirmed to the assembled press that the Italian marque was working on a V4 superbike, which echoes the rumors we have heard over the past two years. 

It shouldn’t surprise readers to hear that the model’s development comes directly from Ducati’s work in MotoGP, which is based around the 1,000cc 90° V4 engine that currently powers the Ducati Desmosedici GP race bike.

“The engine development we have made in MotoGP is exceptional,” Domenicali told our man David Emmett at the MotoGP team launch. “We have an engine which is very reliable, very light, compact and has a lot of interesting technology. We are seriously thinking of introducing it to regular customers, because it is a masterpiece of engineering.”

“Of course, translated into a something that can be sold for a reasonable, if not premium price,” Domenicali added. “So, it will not be a kind of exotic bike like the Desmosedici, but a more regular high-end sport bike.”

Ducati Sold Over 55,000 Motorcycles in 2016

01/16/2017 @ 9:58 am, by Jensen Beeler13 COMMENTS

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%.

This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. 

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

Ducati CEO Quashes Four-Cylinder Superbike Rumor

09/24/2015 @ 9:52 am, by Jensen Beeler26 COMMENTS

ducati-superquadro-engine

Well, the fun is over. Talking to MCN, Claudio Domenicali has laid to rest any rumors about the Ducati building a four-cylinder superbike to replace the Panigale.

The news confirms what everyone already expected to be the case, as it is hard to imagine a Ducati superbike model being anything other than a v-twin, World Superbike rules be damned.

“I can confirm there is no officially confirmed project at Ducati for a four-cylinder engine to replace the Panigale V-twin,” Domenicali confirmed to MCN. “There is no Ducati four-cylinder superbike planned.”

Ducati CEO Leaves the Door Open for a Scooter Model

03/10/2015 @ 6:52 pm, by Jensen Beeler31 COMMENTS

1965-ducati-brio

In a recent interview by Moto.it with Claudio Domenicali, the Ducati CEO fielded a number of questions about the Italian company’s business and its relationship with its German owners (read it here in Google English), but one question was of particular interest: a Ducati Scooter.

The often rumored, often debated, and often denied subject is perhaps the most feared topics for Ducatisti, and it ranks generally just below discussions on which oil to use, which tires are best, and how to break-in a motorcycle engine properly.

That being said, it seems we are headed for another round of debate, as Domenicali is quoted as saying the following to Moto.it: “a scooter marked Ducati is not blasphemy.”

Has Ducati’s Success Flat-Lined?

02/27/2015 @ 4:12 pm, by Jensen Beeler47 COMMENTS

ducati-1299-panigale

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation.

Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last, seemingly at the cost of Ducati dealers who have found more and more inventory on their showroom floors.

But it shouldn’t surprise Ducati followers to hear the recent departure of Cristiano Silei, Ducati’s now-former Vice President of Sales and Marketing. With Ducati seemingly hitting a wall on expansion and model diversity, Silei’s departure may have been expected in some circles, and certainly all eyes will be on his successor Andrea Buzzoni, to see what he can do with the role.

Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Ducati Produces Its One Millionth Motorcycle

12/15/2014 @ 1:34 pm, by Jensen Beeler7 COMMENTS

one-millionth-ducati-motorcycle

Ducati is celebrating a milestone this week, as the Italian company has produced its one millionth motorcycle — a Ducati Monster 1200 S. The number might be a far cry from Honda’s recent 300 millionth motorcycle milestone, though admittedly the Japanese has made the bulk of that volume in the small-displacement categories.

Nonetheless, the special Monster was handed over directly by Ducati CEO Claudio Domenicali to it new owner, 47-year-old Ernesto Passoni — a Ducatista from the Milan area — at an event in the Audi City Lab in Milan (a temporary showroom setup for the Christmas period in the Milan city center).

Watch Ducati Unveil Its 2015 Models Right Here

10/29/2014 @ 8:29 am, by Jensen Beeler10 COMMENTS

ducati-1199-dark

The 2014 EICMA show officially starts on Tuesday, November 3rd, though Ducati typically holds a private event the Monday ahead of the show, likely in the hope to get a little extra space on the news cycle, and to help build buzz ahead of Tuesday’s opening day for press and trade. The event is usually open to VIP and press only, but that’s about to change this year.

Setting up a live stream of the pre-EICMA unveiling on YouTube, Ducatisti around the world will be able to see Claudio Domenicali introduce the all-new Ducati Multistrada, with its new Testastretta DVT engine, as well as the 1299 superbike. We can also expect some “bold new graphics” changes to several models, and Domenicali will reintroduce the Ducati Scrambler as well.

It’s a pretty good show the few times A&R has attended, and it’s interesting that we are just now seeing OEMs embrace streaming technology for unveils like this. Of course, it has the downside of making it difficult to un-invite rogue journalists at the last-minute…maybe that’s cause enough in the slow movement for change.

Watch the live steam after the jump, starting November 3rd at 5:15pm Central European Time.

Has Ducati Built a Bridge Too Far with the Scrambler?

09/16/2014 @ 7:48 pm, by Jensen Beeler29 COMMENTS

ducati-scrambler-instagram

Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

Ducati 1199 Superleggera Enters Production

03/29/2014 @ 4:01 pm, by Jensen Beeler28 COMMENTS

Ducati-1199-Superleggera-EICMA-detail-35

Word from Italy is that Ducati has begun production on the Ducati 1199 Superleggera superbike, the Italian firm’s “Super Light” version of the Panigale. Crafted from copious amounts of magnesium, titanium, and carbon fiber, the Superleggera might be one of the few motorcycles that looks better naked without its fairings, rather than all buttoned up and ready for the race track.

Make no mistake, the Superleggera is an exercise of engineering prowess (it sports the highest power-to-weight ratio of any production motorcycle in history), so it makes sense then that the Superleggera is said to be the pet project of former Ducati engineer, and current Ducati CEO, Claudio Domenicali.

Creating a video to celebrate the commencement of Ducati’s production run on the Ducati 1199 Superleggera, it is no mistake then that Domenicali features heavily in it — this is one proud papa. Only 500 lucky Ducatisti will be able to share in that pride of ownership, as the Superleggera production will be extremely limited. What follows might be the closest you will ever get to one.

Analyzing Ducati’s 2014 MotoGP Launch

03/16/2014 @ 11:34 pm, by David Emmett11 COMMENTS

2014-Ducati-Desmosedici-GP14-19

If you wanted proof that things are changing at Ducati, you need look no further than the launch of their MotoGP team.

In years past, it was an outrageously flamboyant affair, a veritable extravaganza hosted by Philip Morris to showcase their two motor sports projects, the Ducati MotoGP team and the Ferrari Formula One squad.

Held at the upmarket Italian ski resort of Madonna di Campiglio, the event even had a proper showbiz name: Wrooom. All that was missing was an exclamation mark.

Ducati’s 2014 launch was very different. Held not in Italy, but in Munich and Ingolstadt, on premises owned and operated by Ducati’s current owners, Audi.

The team presentation at the Audi Forum at Munich airport, the unveiling of the livery in the evening, at the Audi Gebrauchtwagen Plus center in Munich, then to Audi headquarters in Ingolstadt the following day, for the presentation of the Germany company’s annual report to the press.

If the Wrooom event had been flamboyant and over the top, the 2014 launch was serious, focused, yet still stylish. It felt very much like Italy versus Germany, and Germany won.

There was another difference too. Despite the media having been present at both Sepang tests and the Phillip Island tire test, there was still some real meat for journalists to get their teeth into in Munich.

Ducati Corse boss Gigi Dall’Igna, MotoGP project leader Paolo Ciabatti, Ducati CEO Claudio Domenicali, head of technical development at Audi Ulrich Hackenberg, even the riders Andrea Dovizioso and Cal Crutchlow all had something new to add. It was much, much more interesting than expected.