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Claudio Domenicali

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In October of last year, we told you about how Ducati Motor Holding was directly taking over its operations in Brazil, and was forming a subsidiary in the South American country. Nine months later now, Ducati do Brasil is officially open for business, and the company’s first showroom floor is in the Avenida Faria Lima of São Paulo.

Helping Ducati side-step the onerous tariffs that come with the Brazil market, the Italian company is continuing its relationship with DAFRA, which runs a complete knock-down (CKD) assembly plant in Manaus, and builds Diavel and Monster 796 motorcycles on Ducati’s behalf.

Ducati do Brasil will be run by Managing Director Ricardo Susini, who will in-turn be assisted by Marco Truzzi as Service & After Sales Manager.

When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand.

An engineer by education, I found Domenicali just as astute about the nuances of Ducati’s brand as he was skilled on the race track earlier in the day. Our conversation was brief compared to other interviews we have done here at Asphalt & Rubber, but we had time to talk about why the frameless chassis of the Panigale still works while the MotoGP program struggles, the links between Ducati and Ducati Corse, sacred cows for the Italian brand, and the company’s future direction.

Concise, yet insightful, the more I think about Domenicali’s unexpected succession of Del Torchio, the more I think he is the right man for the job. With all the worried talk about the possible “Germanification” of Ducati by its new owners Audi, the German automaker has picked someone who is keenly aware of the importance of the company’s racing operations and heritage, and how that ties into the Ducati brand and what it means to Ducatisti around the world.

With all the internal and external changes that are occurring in the company, Ducati is currently in a state of flux with its new owners, new product lines, and new world-growth plans, and could easily lose its way as a brand, but I see Domenicali as an anchor for Ducati going forward. Greeted to his new job by the revving engines of his employees outside his office window, Domenicali to me now seems like the logical pick for Ducati’s new CEO. After reading our interview from Austin, Texas after the jump, I think you will agree too.

Confirming what we already thought to be true, Gabriele del Torchio has left his position at Ducati to takeover as CEO of Alitalia. Replacing him will be current Ducati General Manager and Board Member Claudio Domenicali.

With 21 years of experience at Ducati Motor Holding, including time in both Ducati’s product and racing departments, Domenicali is perhaps the most logical successor for the departing Del Torchio, as he intimately understand’s the company’s product line as well as its racing heritage.

Following Del Torchio will be no easy task though, as the former-CEO has helped build Ducati into something that is more than just a superbike brand. Domenicali’s marching orders are surely to continue that growth into new two-wheeled sectors, as well as to take Ducati from a boutique European brand into a true global player in the premium motorcycle market — you have been warned BMW and KTM. Ducati’s press release on the transition is after the jump.

The international press launch for the Ducati 1199 Panigale R is taking place this week, and the world’s top motorcycle-journalists are lapping Bologna’s latest bullet around the new Circuit of the Americas race course outside of Austin, Texas.

Helping make the occasion extra special, MotoGP riders Nicky Hayden and Ben Spies are in attendance, doing what they do best on two wheels. Since the two Ducati riders did not participate in the private test at Austin, that HRC and Yamaha Racing held last week, this photo-op was their first outing on the track.

Asphalt & Rubber will be swinging a leg over the Panigale R on Thursday, which means we have two painfully long days until we can see the machine in person. There are 101 hi-res snaps after the jump, taken by the great Gigi Soldano, Marco Campelli, Andrew Wheeler, and Scott Jones (yes! the Scott Jones!).

With the acquisition of Ducati Motor Holding by Audi AG, the German car manufacturer was bound to do some shuffling in the Italian motorcycle company’s executive ranks. Announcing that it has formed a new Board of Directors, Audi CEO Rupert Stadler has unsurprisingly been name President of the Board, while Horst Glaser and Axel Strotbek (best names ever) from Audi have also been given seats on the Ducati’s Board.

Giving Audi AG a 3-to-2 controlling interest of over Ducati’s Board of Directors, the new board is also comprised of Gabriele Del Torchio and Claudio Domenicali. In an interesting move, Del Torchio has been reconfirmed by the new Board of Directors as CEO of Ducati Motor Holding, with Audi also appointing the Italian to the Board of Directors at Automobili Lamborghini SpA.

Ducati has officially launched its 2010 MotoGP race bike, the Desmosedici GP10, at its yearly press launch with Ferrari in the Italian Dolomite mountains. The Wrooom event launch comes just two weeks after Nicky Hayden accidently leaked photos of the GP10 from his camera phone, much to the chagrin of Ducati Corse. Click past the jump for more details on the GP10, launch photos and studio shots of the new Desmosedici, and also for Hayden and Stoner’s views on the new bike in a video.

Could Ducati be building a street cruiser to compete against the likes of Harley-Davidson? That’s the rumor behind the so-called Ducati Vyper, which was started by a statement made by Ducati boss Claudio Domenicali, who revealed that Ducati is looking to branch out into a wider market. The 1400cc 170hp prototype is said to be already in running form, and has started preliminary tests at the Bologna factory.

The Vyper will feature a stroked version of the company’s Testastretta engine, and house it in Ducati’s signature steel-trellis frame. A 240 rear tire mounted onto a beefy hollow-section swing-arm is also believed to be on the new machine. Luca from Bar-Design has made some exclusive renders of the Ducati Vyper for Asphalt & Rubber, and if the original looks anything like this, we might just be believers in the Italian chopper concept.