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Claudio Domenicali

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The discussion about when Ducati would build its first electric motorcycle has been going on for quite some time, but the conversation reached a new height about a year and a half ago, when Volkswagen debuted its Roadmap E initiative.

The concept here is simple, all of the brands in the VW family would have a full line of electric vehicles by the year 2030. This set off speculation about how this order would affect the Bologna-based motorcycle maker.

Then a month later, Ducati’s Edouard Lotthé (Managing Director of Ducati Western Europe) was quoted saying that an electric model, as well as a scooter, are both in the works for the Italian brand.

Lotthé tipped that we wouldn’t see either before the 2021 model year, but time has certainly ticked by since then. Now in the 2019 model year, Ducati CEO Claudio Domenicali has added more fuel to the EV fire.

Quoted at a student event at the University of Bologna, Domenicali stated that “the future is electric” and that Ducati was not far from starting production on an electric motorcycle model.

When the MotoGP rules moved to ban winglets in the premier class, it was clear that this cut deeper at Ducati than any other brand, and that this simply wasn’t just a loophole closed technical regulation. The Italian motorcycle manufacturer had invested heavily in aerodynamic aids on motorcycles, with an eye on bringing the technology to its production machines.

This led us here at Asphalt & Rubber to speculate for over a year now about the addition of winglets to Borgo Panigale’s upcoming homologation special, the Ducati Panigale V4 R.

Fueling the fire has been the World Superbike Championship’s allowance for winglets, so long as they come on the homologation bike, all but sealing the deal that we would see manufacturers following suit. As such, we have already seen Aprilia dabble in this arena, and now it seems Ducati is about to show its hand.

A bit of news that has gone under the radar: at the Frankfurt Auto Show, Volkswagen Group Chairman Matthias Muller dropped a bombshell, saying that the German company’s house of brands would all have a fully electrified lineup of vehicles by 2030 – at the latest.

The initiative is called Roadmap E, and while Volkswagen is focusing mostly on it automotive holdings, the Germans have made obvious signs that they are including their Italian motorcycle company, Ducati, in this push to go electric.

The most obvious indication comes from the company’s press statement. In it, the Volkswagen Group says that by 2030 “there will be at least one electrified version of each of the 300 or so Group models across all brands and markets.”

Reports out of Italy are confirming the news that Ducati will remain as a part of the Volkswagen Group, with the German company ceasing its pursuits of divesting the Italian motorcycle company from its ranks.

This shouldn’t come as a surprise to anyone following Ducati’s business situation, as reports of the divestiture stalling out were circulating this time last month.

The news seems to come with a bonus, with Ducati CEO Claudio Domenicali reportedly confirming the news internally (other reports quote Audi CEO Rupert Stadler doing the same as well).

Over the long weekend, we got our first real glimpse of Ducati's new V4 superbike - just a few days ahead of the company's debut of its new V4 engine, which has been named the Desmosedici Stradale.

This is not the name of Ducati's new superbike, as some outlets have been reporting, instead we learned the name of the actual motorcycle, at the same time the spy photo dropped. It will be called the Ducati Panigale V4.

Though the letters are blurry, and the photo is disappointing of low-quality, just knowing this new superbike's name tells us a great deal about Ducati's new superbike program, and where the brand is headed for the future.

When spy photos of the Panigale V4 first debuted, it was obvious that the machine captured by photographers took a number of visual cues from its predecessor.

This wasn't a test mule in sheep's clothing however, with there being enough key differences in the bodywork shape for it to be obvious that Ducati was keeping the general look and feel of the Panigale for its V4 successor.

Now with Ducati recycling the Panigale name, it is clear that the Bologna factory isn't quite ready to do away with its namesake. This is an interesting development for the Italian brand.

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In one week’s time, Ducati will unveil its new V4 engine, which will power the next-generation of the Italian company’s superbikes and other high-powered motorcycles.

Set to debut the Thursday before the San Marino GP round for MotoGP, Ducati has begun teasing us some information, the first of which is the new motor’s name, the Desmosedici Stradale.

True to Ducati naming conventions, the name of the engine literally means what it is, a road-going version of the Desmosedici engine that powers Bologna’s MotoGP project.

Episode 58 of the Two Enthusiasts Podcast chronicles a busy week in California, as we head down to Laguna Seca for the World Superbike and MotoAmerica racing rounds.

The weekend involved getting the first glimpse of the Ducati 1299 Panigale R Final Edition, the last v-twin superbike from the Italian brand. We also got to talk to Ducati CEO Claudio Domenicali about the company’s new V4 superbike, with more than a few surprises being told about the new machine.

Of course there was the on-track action, which includes yours truly getting a some seat time the Monday after the races, riding at a no noise restriction track day (something that almost never happens) with the good folk at Pirelli tires.

While there, we sat down with Giorgio Barbier, the Director of Pirelli’s Motorcycle Racing program. We talked a bit of shop while at the track day, and have included that conversation towards the end of the show, for your listening pleasure.

The audio isn’t perfect, since we’re right on the track – did I mention there was no noise restriction for the bikes? – but you should be able to hear Giorgio with no problems.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

Talking to Asphalt & Rubber at the launch of the Ducati 1299 Panigale Final Edition, Ducati CEO Claudio Domenicali gave us some details on the Italian company’s upcoming, and long-awaited, V4 superbike.

Much has already been speculated and rumored about the successor to the v-twin Panigale, but Domenicali paints a pretty clear picture of what we can expect to see unveiled at the upcoming EICMA show, in Milan.

The big news is perhaps not the fact that Ducati is moving to a four-cylinder format for its superbike program (though that is big news indeed), but instead the focus should be on what is inside the V4 engine, and how it operates. 

Talking during the WorldSBK weekend at Laguna Seca, he also teased us with some news on a few other upcoming Ducati motorcycles, which should start a new chapter for the Italian brand.

At the launch of its 2017 MotoGP team, Ducati CEO Claudio Domenicali confirmed to the assembled press that the Italian marque was working on a V4 superbike, which echoes the rumors we have heard over the past two years. 

It shouldn’t surprise readers to hear that the model’s development comes directly from Ducati’s work in MotoGP, which is based around the 1,000cc 90° V4 engine that currently powers the Ducati Desmosedici GP race bike.

“The engine development we have made in MotoGP is exceptional,” Domenicali told our man David Emmett at the MotoGP team launch. “We have an engine which is very reliable, very light, compact and has a lot of interesting technology. We are seriously thinking of introducing it to regular customers, because it is a masterpiece of engineering.”

“Of course, translated into a something that can be sold for a reasonable, if not premium price,” Domenicali added. “So, it will not be a kind of exotic bike like the Desmosedici, but a more regular high-end sport bike.”

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%.

This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. 

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

Well, the fun is over. Talking to MCN, Claudio Domenicali has laid to rest any rumors about the Ducati building a four-cylinder superbike to replace the Panigale.

The news confirms what everyone already expected to be the case, as it is hard to imagine a Ducati superbike model being anything other than a v-twin, World Superbike rules be damned.

“I can confirm there is no officially confirmed project at Ducati for a four-cylinder engine to replace the Panigale V-twin,” Domenicali confirmed to MCN. “There is no Ducati four-cylinder superbike planned.”