Harley-Davidson Q2 2017 Sales Tank 9.3% in the USA

Any hopes of the US motorcycle market making gains in 2017 appear to be going out the window, as Harley-Davidson reports that its Q2 2017 sales are down a whopping 9.3% – prompting the Bar & Shield brand to readjust its delivery numbers to dealers in the United States. Sales worldwide were equally bleak for the American company, with international figures down 2.3% for the same time period. This means Harley-Davidson’s combined worldwide sales numbers are down 6.7% for Q2 2017. As a result, Harley-Davidson CEO Matt Levatich said that Harley-Davidson would see a reduction in its workforce, though he would not offer specifics on what that could look like for its mostly union workforce.

BMW Motorrad USA Issues “Stop Sale” on the R1200GS

What started out as a worldwide service campaign for the water-cooled BMW R1200GS models is turning into a massive global recall for the German motorcycle manufacturer, as now the United States has joined the United Kingdom in issuing a recall on the popular ADV machine. Accordingly, BMW Motorrad USA has issued a “stop sale” to BMW dealers, as documents for a recall with the National Highway Traffic Safety Administration are being readied for release. The recall sees BMW Motorrad dealers inspecting the fixed fork tube on R1200GS models produced between November 2013 and June 2017. If the inspected motorcycle has an excessively large gap between the fork pipe and the seal plug, then the fork cannot be repaired by the dealer, and must be replaced.

Ducati Multistrada 1260 Teases More Power in CARB Docs

A bigger burlier version of the Ducati Multistrada 1200 is set to come to a dealership near you in 2018, as documents filed with the California Air Resources Board (CARB) show a new Ducati Multistrada 1260 model is in the works. Spotted by the eagle-eyes at Motorcycle.com, the 2018 Ducati Multistrada 1260 is surely the Italian company’s popular adventure-tourer, now with the XDiavel’s potent 1,262cc engine inside its chassis. For those who haven’t swung a leg over the machine it resides within, the Ducati XDiavel engine is the cream of the Testastretta, making a potent 156hp in its power cruiser application, with Ducati variable valve technology installed. Judging from the the CARB documents, this potent motor could be set to make even more power in its ADV form, however.

BMW Motorrad UK Recalls R1200GS Forks, America Next?

Last week, BMW Motorrad made the interesting move of releasing a worldwide service campaign for the BMW R1200GS and its fixed fork tubes, which may get damaged from hard impacts. The service campaign affects R1200GS and R1200GS Adventure models made between November 2013 and June 2017, which by our math means that over 155,000 motorcycles are involved in this service campaign. Taking things a step further now, Visordown now reports that BMW Motorrad UK has issued a recall for the affected liquid-cooled R1200GS and R1200GSA motorcycles, within its market.

Ducati CEO Dishes on V4 Superbike Details

Talking to us at the launch of the Ducati 1299 Panigale Final Edition, Ducati CEO Claudio Domenicali gave us some details on the Italian company’s upcoming, and long-awaited, V4 superbike. Much has already been speculated and rumored about the successor to the v-twin Panigale, but Domenicali paints a pretty clear picture of what we can expect to see unveiled at the upcoming EICMA show, in Milan. The big news is perhaps not the fact that Ducati is moving to a four-cylinder format for its superbike program (though that is big news indeed), but instead the focus should be on what is inside the V4 engine, and how it operates. He also teased us with some news on a few other upcoming Ducati motorcycles, which should start a new chapter for the Italian brand.

Up-Close with the Suter MMX 500

By my nature, I am a critical person. This isn’t exactly a desirable personality trait, but it serves me well in my chosen profession. Accordingly, I rarely ever use words like “perfect” or “flawless” when describing something. It’s just not in my nature. From my lens, there is always room for improvement. But, when it comes to seeing the Suter MMX 500 up-close and in person, I had to rethink my usual choice of words. I will sidestep superlatives and simply say that the Suter MMX 500 is a true rider’s motorcycle. On the Suter MMX 500, there are no electronic rider aids, no ride-by-wire throttles, no kickstands, mirrors, or lights. There is nothing on this machine that doesn’t serve a purpose, and the only acceptable purpose is to go as fast as possible.

Up-Close with the Ducati 1299 Panigale R Final Edition

As far as venues go, there might not be a better place on Earth to launch a new motorcycle than Pebble Beach, California – that is, if you are into the whole breath-taking view sort of thing. The party of course was for Ducati’s last v-twin superbike, the aptly named Ducati 1299 Panigale R Final Edition, which is part Superleggera, part road bike, and part spaghetti dinner. Clad in a the an Italian tricolore livery, the Ducati 1299 Panigale R Final Edition puts out a potent 209hp, and features some of the best pieces of Ducati’s v-twin superbike lineage – part of a long goodbye to the desmodromic v-twin platform. For American Ducatisti, owning one will mean a $40,000 commitment, which isn’t such a lofty price tag, if you considered its half the cost of the carbon-fiber-everything Ducati 1299 Superleggera.

Ducati 1299 Panigale R Final Edition Finally Debuts

Ducati has finally released its Final Edition of the Ducati 1299 Panigale superbike, and the aptly named Ducati 1299 Panigale R Final Edition packs a punch. Sharing engine parts with the Ducati 1299 Superleggera (sans its aluminum sleeved engine cylinders and sand-cast casings), the Ducati 1299 Panigale R Final Edition makes 209hp on Ducati’s chassis dynamometer. The FE also tips the scales at 419 lbs wet at the curb. For those keeping score, that mass is just a pound lighter than the Ducati 1299 Panigale S; and 13 lbs heavier than the Ducati Panigale R, which uses the 1199 motor. Priced at $40,000 for the US market though, this “half a Superleggera” still packs a considerable punch, and of course it holds the distinction of being the last of Ducati’s v-twin superbikes.

Suter North America Formed, To Bring Two-Stroke Hotness

If you are a fan of two-stroke motorcycles, then the Suter MMX 500 surely ranks highly on your list of bikes to have in your dream garage. And now for American motorcycle enthusiasts, owning a Suter MMX 500 just got easier, as the Arch Motorcycle Company has been named the exclusive importer for Suter’s motorcycle business. Establishing Suter North America in the process, Arch will begin selling these 195 horsepower / 280 lbs (wet) machines to the American public…assuming you can afford the 120,000 CHF (~$125,000 USD) price tag. Similarly, Suter will begin selling Arch Motorcycle’s power cruiser in Europe, which means the two brands are joining forces to expand their relevant markets.

Don’t Call It a Recall, BMW Issues Worldwide Service Campaign for BMW R1200GS Motorcycles

Water-cooled BMW R1200GS owners will soon be getting a call from their local dealership, as the popular adventure-touring machine is getting a worldwide service bulletin that affects models made between November 2013 and June 2017. The service bulletin concerns the fixed fork tubes on the BMW R1200GS and BMW R1200 GS Adventure models, which can suffer damage from high stress incidents (going over an obstacle, riding through a pothole, etc), and subsequently fail. By our math, this service bulletin affects over 150,000 motorcycles, making it a massive global undertaking for the German motorcycle brand, for its flagship model.

Two Enthusiasts Podcast #58 – California Dream

07/19/2017 @ 12:36 am, by Jensen BeelerADD COMMENTS

Episode 58 of the Two Enthusiasts Podcast chronicles a busy week in California, as we head down to Laguna Seca for the World Superbike and MotoAmerica racing rounds.

The weekend involved getting the first glimpse of the Ducati 1299 Panigale R Final Edition, the last v-twin superbike from the Italian brand. We also got to talk to Ducati CEO Claudio Domenicali about the company’s new V4 superbike, with more than a few surprises being told about the new machine.

Of course there was the on-track action, which includes yours truly getting a some seat time the Monday after the races, riding at a no noise restriction track day (something that almost never happens) with the good folk at Pirelli tires.

While there, we sat down with Giorgio Barbier, the Director of Pirelli’s Motorcycle Racing program. We talked a bit of shop while at the track day, and have included that conversation towards the end of the show, for your listening pleasure.

The audio isn’t perfect, since we’re right on the track – did I mention there was no noise restriction for the bikes? – but you should be able to hear Giorgio with no problems.

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.

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Ducati CEO Dishes on V4 Superbike Details

07/10/2017 @ 10:03 am, by Jensen BeelerADD COMMENTS

Talking to Asphalt & Rubber at the launch of the Ducati 1299 Panigale Final Edition, Ducati CEO Claudio Domenicali gave us some details on the Italian company’s upcoming, and long-awaited, V4 superbike.

Much has already been speculated and rumored about the successor to the v-twin Panigale, but Domenicali paints a pretty clear picture of what we can expect to see unveiled at the upcoming EICMA show, in Milan.

The big news is perhaps not the fact that Ducati is moving to a four-cylinder format for its superbike program (though that is big news indeed), but instead the focus should be on what is inside the V4 engine, and how it operates. 

Talking during the WorldSBK weekend at Laguna Seca, he also teased us with some news on a few other upcoming Ducati motorcycles, which should start a new chapter for the Italian brand.

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Ducati CEO Confirms V4 Superbike Project

01/21/2017 @ 7:18 pm, by Jensen Beeler77 COMMENTS

At the launch of its 2017 MotoGP team, Ducati CEO Claudio Domenicali confirmed to the assembled press that the Italian marque was working on a V4 superbike, which echoes the rumors we have heard over the past two years. 

It shouldn’t surprise readers to hear that the model’s development comes directly from Ducati’s work in MotoGP, which is based around the 1,000cc 90° V4 engine that currently powers the Ducati Desmosedici GP race bike.

“The engine development we have made in MotoGP is exceptional,” Domenicali told our man David Emmett at the MotoGP team launch. “We have an engine which is very reliable, very light, compact and has a lot of interesting technology. We are seriously thinking of introducing it to regular customers, because it is a masterpiece of engineering.”

“Of course, translated into a something that can be sold for a reasonable, if not premium price,” Domenicali added. “So, it will not be a kind of exotic bike like the Desmosedici, but a more regular high-end sport bike.”

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Ducati Sold Over 55,000 Motorcycles in 2016

01/16/2017 @ 9:58 am, by Jensen Beeler13 COMMENTS

Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%.

This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. 

“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”

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Ducati CEO Quashes Four-Cylinder Superbike Rumor

09/24/2015 @ 9:52 am, by Jensen Beeler26 COMMENTS

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Well, the fun is over. Talking to MCN, Claudio Domenicali has laid to rest any rumors about the Ducati building a four-cylinder superbike to replace the Panigale.

The news confirms what everyone already expected to be the case, as it is hard to imagine a Ducati superbike model being anything other than a v-twin, World Superbike rules be damned.

“I can confirm there is no officially confirmed project at Ducati for a four-cylinder engine to replace the Panigale V-twin,” Domenicali confirmed to MCN. “There is no Ducati four-cylinder superbike planned.”

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In a recent interview by Moto.it with Claudio Domenicali, the Ducati CEO fielded a number of questions about the Italian company’s business and its relationship with its German owners (read it here in Google English), but one question was of particular interest: a Ducati Scooter.

The often rumored, often debated, and often denied subject is perhaps the most feared topics for Ducatisti, and it ranks generally just below discussions on which oil to use, which tires are best, and how to break-in a motorcycle engine properly.

That being said, it seems we are headed for another round of debate, as Domenicali is quoted as saying the following to Moto.it: “a scooter marked Ducati is not blasphemy.”

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Has Ducati’s Success Flat-Lined?

02/27/2015 @ 4:12 pm, by Jensen Beeler47 COMMENTS

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The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation.

Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last, seemingly at the cost of Ducati dealers who have found more and more inventory on their showroom floors.

But it shouldn’t surprise Ducati followers to hear the recent departure of Cristiano Silei, Ducati’s now-former Vice President of Sales and Marketing. With Ducati seemingly hitting a wall on expansion and model diversity, Silei’s departure may have been expected in some circles, and certainly all eyes will be on his successor Andrea Buzzoni, to see what he can do with the role.

Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

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Ducati Produces Its One Millionth Motorcycle

12/15/2014 @ 1:34 pm, by Jensen Beeler7 COMMENTS

one-millionth-ducati-motorcycle

Ducati is celebrating a milestone this week, as the Italian company has produced its one millionth motorcycle — a Ducati Monster 1200 S. The number might be a far cry from Honda’s recent 300 millionth motorcycle milestone, though admittedly the Japanese has made the bulk of that volume in the small-displacement categories.

Nonetheless, the special Monster was handed over directly by Ducati CEO Claudio Domenicali to it new owner, 47-year-old Ernesto Passoni — a Ducatista from the Milan area — at an event in the Audi City Lab in Milan (a temporary showroom setup for the Christmas period in the Milan city center).

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Watch Ducati Unveil Its 2015 Models Right Here

10/29/2014 @ 8:29 am, by Jensen Beeler10 COMMENTS

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The 2014 EICMA show officially starts on Tuesday, November 3rd, though Ducati typically holds a private event the Monday ahead of the show, likely in the hope to get a little extra space on the news cycle, and to help build buzz ahead of Tuesday’s opening day for press and trade. The event is usually open to VIP and press only, but that’s about to change this year.

Setting up a live stream of the pre-EICMA unveiling on YouTube, Ducatisti around the world will be able to see Claudio Domenicali introduce the all-new Ducati Multistrada, with its new Testastretta DVT engine, as well as the 1299 superbike. We can also expect some “bold new graphics” changes to several models, and Domenicali will reintroduce the Ducati Scrambler as well.

It’s a pretty good show the few times A&R has attended, and it’s interesting that we are just now seeing OEMs embrace streaming technology for unveils like this. Of course, it has the downside of making it difficult to un-invite rogue journalists at the last-minute…maybe that’s cause enough in the slow movement for change.

Watch the live steam after the jump, starting November 3rd at 5:15pm Central European Time.

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ducati-scrambler-instagram

Bologna is readying to debut the Ducati Scrambler ahead of the INTERMOT show, in case you missed the bevy of “spy” photos, the World Ducati Week unveil to attendees, the dedicated Tumblr website, the Instagram account, and the claymation animated video series…

A more modern riff on the Ducati models of the 1960’s, the 2015 Ducati Scrambler will unveil to the public in a couple weeks’ time, and the model is another motorcycle from Ducati that speaks to outside the core Ducatisti demographic. But, is the new Ducati Scrambler a bridge too far for the Italian brand?

I have talked before about Ducati’s process of brand extension as it related to the launch of the Ducati Diavel, as the iconic Italian brand moved past being a “sport bike brand” and into a robust full-feature motorcycle marque.

Since that writing, we have seen the breakdown of the Italian dream team that was Valentino Rossi and Ducati Corse in MotoGP, the floundering of Ducati’s World Superbike efforts with the Ducati 1199 Panigale superbike, a stagnation of the company’s yearly growth in terms of motorcycle sales volume, and the abandonment of Ducati’s iconic air-cooled motors (the Scrambler will likely be the last Desmo Due from Bologna).

Where Ducati Motor Holding crescendoed under the leadership of Gabriele del Torchio, growing constantly in unit sales, pushing into new market segments with ease, and debuting compelling new motorcycles year-after-year, this next stanza written by Claudio Domenicali has been more of a coda to Ducati’s symphony of progress.

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