TVS Akula 310 – Hot, Small, Sporty, & Almost a BMW

The Auto Expo in India isn’t usually an event we would cover, but some interesting machines have turned up in New Delhi. The first one to grab our attention is the TVS Akula 310. On its own right, the TVS Akula 310 is a sharp looking small-displacement machine, especially when its dripping in carbon fiber (Daddy like). Beneath the skin though, the Akula 310 is exactly the same as the BMW G310R sport bike, which is pretty interesting. This is because TVS and BMW Motorrad collaborated to bring both models to market; and as such, the Akula 310 gives us an idea of where BMW could be headed next with its 300cc class offering. We knew that when BMW unveiled the G310R that the small sport bike was just one of several machines to come from the platform.

New Honda Superbike for 2017, But Will It Be Any Good?

It’s the worst kept secret in the motorcycle industry right now, Honda is finally updating its superbike offering for the 2017 model year – replacing the now extremely long-in-the-tooth Honda CBR1000RR. The interesting part of that news of course is whether that new superbike will go by the name CBR or RVF, as there is a bit of a debate regarding what kind of engine will power the Honda. Despite whether it is an inline-four like the CBR1000RR, or a V4 like Honda’s MotoGP bike, the new superbike will have big shoes to fill. Honda is the last Japanese brand to offer an update to its liter-bike platform, with Suzuki bringing a new GSX-R1000 later this year as a 2017 model, the Yamaha YZF-R1 now fully a year old, and even the Kawasaki Ninja ZX-10R saw a strong update for the 2016 season.

Report: Cycle Gear to Acquire RevZilla?

Respected newswire Reuters is reporting that Cycle Gear is close to finalizing the purchase of motorcycling e-commerce giant RevZilla. Citing a source “familiar with the matter” at hand, Reuters suggests that the deal could close in the next coming days, with the new venture worth between $400 million and $500 million. If true, this acquisition would mark a titanic shift in the motorcycle retail space, with America’s largest brick and mortar chain combining with the industry’s most prominent online parts and apparel purveyor. In all likelihood, it is J.W. Childs that will be doing the purchasing of RevZilla, though that might be an issue of semantics for some. RevZilla declined to comment on this report, at this time. We hope to have more on this story, as it develops.

Some Thoughts Regarding MV Agusta, From 30,000 Feet

I’m on my second-to-last airplane ride on this two-week travel stint, and while I might be headed to San Diego, CA for the Ducati XDiavel launch, my thoughts are still back in Spain, on another Italian motorcycle manufacturer: MV Agusta. I have always found MV Agusta to be a fairly open company, bordering on the territory of over-sharing sometimes. That perhaps is something that is endemic to MV Agusta’s family-styled atmosphere, as the brand comes across more as a close-knit group of motorcycle enthusiasts, rather than a bunch of corporate suits. That is an observation that cuts both ways of course, with MV Agusta perhaps needing some more business structure in order to ensure its long term success.

Ducati North America Has Record Sales Year in 2015

Ducati North America is reporting a record year for sales, selling 12,132 motorcycles in 2015 – this number includes all Ducati sales in the USA (9,674 units, +10%), Canada (1,458 units, +12%), and Mexico (1,003 units, +85%). The news is perhaps not surprising, since Ducati sales grew globally by 22% last year, for a total of 54,800 motorcycle sold in 2015. Ducati North America’s numbers continue a six-year trend of solid sales growth, with last year’s sales being fueled primarily by the Ducati Scrambler. Ducati North America isn’t breaking down sales by machine, though it does say that behind the Scrambler, the 899 Panigale and Monster 821 were top-sellers in the region. In the USA, it says that the 1299 Panigale and Multistrada 1200 were “sales standouts” for the country.

Secret KTM Moto2 Race Bike Breaks Cover

KTM has surprised the Grand Prix world by announcing that they have built a complete Moto2 bike, together with their partner WP Suspension. The Austrian manufacturer is to give the bike its first rollout at Almeria this week, and announced the existence of the bike on Sunday. KTM have decided to view Moto2 as part of a wider strategy in Grand Prix. After the success of their Moto3 project, and with their MotoGP project due to make its debut in 2017, having a representative in the intermediate class would provide a path for KTM to bring young talent through the ranks. That strategy is already being played out in part the Ajo team, who run the factory Red Bull KTM project in Moto3, and run 2015 world champion Johann Zarco in Moto2. The Ajo team are the logical partners for KTM when they enter MotoGP next season.

XXX: The 2016 Suzuki GSX-RR MotoGP Race Bike

These are the first images of the 2016 Suzuki GSX-RR MotoGP race bike from the Japanese manufacturer, the same machine that is currently lapping around the Sepang International Circuit this week for MotoGP’s first official test of 2016. As you can see, not much has changed visually, though obviously a lot of the development has occurred beneath the fairings of the Suzuki GSX-RR. What we can see though are subtle changes to the twin-spar aluminum frame, which has now been completely filled in on both sides. Also, there is a new and modified air ducts on the side fairings, likely for extra cooling – on the left side, it’s near the top of the bike, while on the right side, the lower ducts has been enlarged to expose the exhaust header more. The shape of the exhaust has also changed, making for a more sweeping design.

Casey Stoner’s First Day Back at Ducati Was A Success

www.youtube.com/watch?v=fi5yZ_6OS2s

Casey Stoner got the first testing miles of his return to Ducati under his belt on Saturday. The Australian started slowly and steadily, doing a lot of short runs to get a feel for the Ducati Desmosedici GP15, on which he spent most of the day, before upping the pace later in the afternoon. Journalists present at the test said Stoner looked a little stiff in his early laps, not getting either elbow or knee down, but soon started to relax, and look more like his old self. He had every reason to be wary: the last time Stoner rode a race bike on the road was during the Suzuka 8 Hours, where a throttle cable malfunction saw him thrown from the bike, injuring his scapula and tibia in the process.

Six New MV Agusta Models Will Debut in 2016

Another more tidbit of news to come from the 2016 MV Agusta Brutale press launch (read the review here), is word from CEO Giovanni Castiglioni that MV Agusta will unveil six new models this year, ahead of the 2016 EICMA show. Castiglioni wouldn’t say which three models it would be, though he made hint with the above slide that three of them would be naked sport bikes, while the other three new models would be fully faired sport bikes. With these hints, it makes the guessing game fairly straight forward. We already broke the news to you that an updated Brutale 675 would debut in Q2 2016, with new Dragster 800 and Brutale 800 RR models soon to follow, with MV Agusta’s updated 798cc three-cylinder engine that now meets Euro4 emission standards.

Ride Review: 2016 MV Agusta Brutale 800

It seemed when MV Agusta debuted only a solitary machine at the 2015 EICMA show, the MV Agusta Brutale 800, with less power, more weight, and subtle design revision, that the Varese-based company had taken a step backwards from its forward progress. Now that we have had the opportunity to ride the machine in Málaga, Spain – we can see that is not the case. The new Brutale 800 signals an elevation of MV Agusta, from a brand with a shiny veneer and little beneath the surface, to a motorcycle company that can not only tug on the heartstrings of our moto-lust, but can also pique our more reasonable senses into seeing the substance beyond the glossy paint and subtle lines. Quite simply put, the 2016 MV Agusta Brutale 800 is the best machine to come from Varese.

Some Thoughts Regarding MV Agusta, From 30,000 Feet

02/03/2016 @ 7:32 am, by Jensen Beeler49 COMMENTS

MV-Agusta-logo-new-1

I’m on my second-to-last airplane ride on this two-week travel stint, and while I might be headed to San Diego, CA for the Ducati XDiavel launch, my thoughts are still back in Spain, on another Italian motorcycle manufacturer: MV Agusta.

There has been a fair bit of news to come from the 2016 MV Agusta Brutale 800 launch (read our review here), namely that MV Agusta has a bevy of new motorcycles due to break cover in 2016.

MV Agusta has a new logo as well (shown above), though I doubt you have noticed the subtle changes made to the design, as the new logo looks pretty much exactly like the old logo, minus some very hard-to-notice changes to the positioning of the lettering and gear graphic. Along with the new logo design comes with a new tagline: Passion. Precisely Crafted.

MV Agusta CEO Giovanni Castiglioni says that the new logo and new tagline come with MV Agusta’s new raison d’être of building motorcycles that focus on the needs of the motorcyclist.

A statement like this of course then begs for the follow-up question: were the previous models not built with motorcyclists in mind? Tongue-in-cheek riders might answer that rhetorical question in the affirmative.

Joking aside, in front of us we have a marginally different logo, accompanied by some good business-bullshit bingo…so what’s the real story here? Let me explain, long-windedly of course.

LVMH to Acquire the Deus Ex Machina Brand?

12/02/2015 @ 11:34 am, by Jensen Beeler12 COMMENTS

deux-ex-machina-logo

Like the word “cool” itself, it is hard to describe what exactly Deus ex Machina is, especially to the uninitiated. The motorcycle/surf lifestyle brand is 10 years old now, and will go down in moto-history as being partially responsible for the “post-authentic” motorcycle movement.

The easiest explanations is that the Deus ex Machina brand is known both for its two-wheeled creations, and also its destination stores in Sydney, Bali, Japan, Los Angeles, and Milan.

In talks now with L-Capital, the private equity arm of LVMH (which is better known for its Louis Vuitton, Moët, and Hennessy brands), Deus ex Machina looks to be the second major exit for its founder and majority shareholder Dare Jennings, who sold his Mambo brand to Gazal Corporation back in 1990.

Is The Honda RC213V-S Really Your Dream Bike?

08/13/2015 @ 3:35 pm, by Jensen Beeler92 COMMENTS

Honda-RC213V-S-up-close-Jensen-Beeler-15

Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul.

From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears.

The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S – debuting a machine that ticked all the right objective boxes, but failed the most subjective of all tests: my lustful desire to own it.

Will MV Agusta Be Reviving the Cagiva Brand? Should It?

06/15/2015 @ 1:42 pm, by Jensen Beeler14 COMMENTS

Cagiva-Elefant-Logo

Talking to the Varese News, MV Agusta Executive Vice President Giorgio Girelli let slip a number of interesting tidbits about the Italian company — the biggest news of course concerns another company, Cagiva.

Acknowledging the circulating rumors about the revival of the historic brand, Girelli was quick to point out that it’s not in the company’s current plan, but that the possibility was certainly there.

Going further about the idea, Girelli suggested that Cagiva would make the most sense as a purely off-road brand, which would compliment MV Agusta’s pure on-road offerings.

Consumer Reports: Victory Owners the Most Happy, But Yamaha the Most Reliable

04/08/2015 @ 9:06 am, by Jensen Beeler25 COMMENTS

wrenches

Consumer Reports has taken another polling from motorcycle owners, a part of the publication’s continuous assessment on the value of various motorcycle brands and categories.

As usual, the Japanese brands dominated the reliability segment, though that did not automatically translate into the happiest of owners.

Victory Motorcycles takes the cake for keeping its customers happy, which stems from having fairly reliable motorcycles, coupled with good customer service and dealer interactions.

As such, 80% of Victory owners said they would buy a Victory again. Compare that figure to 72% for Harley-Davidson, and 70% for Honda (all other OEMs were below 70%).

A Non-Hipster Review of the Ducati Scrambler

12/11/2014 @ 1:47 am, by Jensen Beeler76 COMMENTS

Ducati-Scrambler-Icon-launch-Palm-Springs-06

The Ducati Scrambler is the bike from Bologna for 2015. Loyal Ducatisti might be more excited by the upgraded Ducati 1299 Panigale, or the all-new Ducati Multistrada 1200, but in terms of company growth and the future of the Italian brand, the Ducati Scrambler takes center stage.

With four waves of 30+ journalists coming to Palm Springs for the international press launch, it’s clear that Ducati is casting a wide net with the Scrambler, especially with the number of non-industry publications present.

The term “lifestyle brand” is often a four-letter word in the motorcycle industry, of course ignoring the obvious that all of motorcycling is a lifestyle choice in the first world, but nonetheless the term has been used liberally with Ducati and the company’s racing heritage.

That being said, the Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even.

This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand.

Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

Video: 111 Years of Husqvarna

11/20/2014 @ 4:40 pm, by Jensen Beeler2 COMMENTS

Husqvarna-401-Vitpilen-Concept-07

It is an exciting time for the Husqvarna brand, as it finds a new home within the KTM family. Reunited in a sense with Husaberg, the remnants of the motorcycle company when it left Sweden for Italy, Husky motorcycles are little more than rebadged Austrian machines at this point in time, though Stefan Pierer and his team would like to change that.

We have already seen Husqvarna return to the road with a supermoto model, in the Husqvarna FS 450, as well as the Husqvarna 701 street; and the company has also debuted two intriguing street concepts at the EIMCA motor show (based off the KTM 390 Duke), which may go into production.

Husqvarna seems determined to distinguish itself from KTM, and it is drawing heavily on its past and history for inspiration going forward. It should be interesting to see how the company evolves over the next few years.

BRD Motorcycles Is Now Alta Motors

10/16/2014 @ 9:39 am, by Jensen Beeler6 COMMENTS

chef-brd

We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.

Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.

We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.

Ariel Motorcycles to Make a Return?

06/05/2014 @ 3:08 am, by Jensen Beeler6 COMMENTS

ariel-motor-logo

When it comes to historic British motorcycle brands, Ariel ranks as one of the top marquees in the business. Currently lending its name to the insane street-legal go-kart that is the Ariel Atom, which Jeremy Clarkson helped make famous with his big mouth..literally, Ariel boss Simon Saunders has tipped, in a press release about the latest Atom iteration, that the company’s next effort will be of the two-wheeled variety.

Caught testing by the lenses of MCN, the British moto-publication says that the new Ariel will be based around the 1,237cc V4 engine found on the Honda VFR1200F, and have a single-sided swingarm, along with a unconventional front-end — possibly of a girder or Hossack design.

BMW Motorrad ‘Strategically Realigns’ Itself out of WSBK

07/25/2013 @ 1:22 pm, by Jensen Beeler37 COMMENTS

marco-melandri-bmw-motorrad-goldbet-sbkw-monza-wsbk

Fresh on the team’s 1-2 victory at Moscow Raceway, BMW Motorrad has dropped a bomb on the World Superbike paddock, announcing that it would no long support a factory team in the production-based series — effective at the end of the 2013 season. In other words, Marco Melandri and Chaz Davies will be unemployed in a few months’ time.

Citing a “strategic realignment” of the company’s resources in motorsport, the move by BMW Motorrad is perhaps unsurprising, as zie Germans consolidated their WSBK efforts this year, with the factory supporting BMW Italia’s BMW Motorrad Goldbet SBK team, rather than fielding two efforts in the series.