The New R1 Would Look Hot in Kenny Roberts Livery

The 2006 Yamaha YZF-R1 LE livery, which was a yellow, black, and white homage to Kenny Roberts Sr., is perhaps the greatest livery ever to adorn an R1, straight from the Yamaha factory. Whether you are a loyal subject of King Kenny, or you just enjoy the fetching, yet simple, racing design, the Roberts livery is a treasure to see in any form — but especially so at speed. Giving us a glimpse as to what the 2015 Yamaha YZF-R1 would look like with such a limited edition paint scheme, Oberdan Bezzi has once again whet our appetite ahead of a weekend full of riding. And for you Giacomo Agostini fans, there is something special waiting for you after the jump as well. Enjoy!

Honda Bulldog Concept Lets the Dogs Out in Osaka

After first showing us the Honda SFA and Honda CRF250 Rally concepts, Big Red made good on its promise for another motorcycle concept premiere at the Osaka Motorcycle Show, debuting the Honda Bulldog concept. With the face of a Ruckus, and built to “leisurely” take-on the great outdoors in an unassuming manor, the Honda Bulldog is a stout off-roader that adds a new slant to the term adventure-bike. With wide 15″ knobby tires, a 28″ seat height, and 400cc parallel-twin engine mated to a six-speed gearbox, the Bulldog certainly isn’t what you expect to see bombing down the trails, yet it sorta makes sense.

A Naked Yamaha YZF-R25 Is Coming Soon?

If you believe the reports coming out of India and Southeast Asia, Yamaha is working on a naked version of its YZF-R25 sport bike. Presumably to be call the Yamaha MT-25, the naked bike would continue Yamaha’s trend of making naked version of its fully faired sport bikes, similar to the recently released Yamaha MT-125 that is available for the European market. With images of the machine testing on public roads abounding, the MT-25 seems likely to see production, so the real intrigue will be in what markets Yamaha makes the machine available. With Honda already offering faired (Honda CBR300R) and unfaired versions (Honda CB300F) of its small-displacement motorcycle in the US, Yamaha could easily go head-to-head with Big Red with the YZF-R3 and an FZ-03 variant, based off the R3 design.

Kawasaki Applies for Electric Motorcycle Patent

Need further proof that the future of motorcycling will include electrics? Take this recently published patent application from Kawasaki, that the Japanese OEM filed for back in 2011. The claims are fairly rudimentary, though they do include a transmission, with Kawasaki’s lawyers mostly outlining the basics of a motorcycle powered by an electric motor, of course the news is less about the contents of the patent application, and more about the fact that it was applied for, in the first place. When will we see an electric motorcycle concept from Kawasaki is anyone’s guess, though there are two big motorcycle shows coming up in Japan in a couple weeks’ time. In reality, we doubt we’ll see something so soon from Kawasaki, but if the Kawasaki H2 has shown us anything, it is that anything is possible from Kawasaki right now.

Is KTM Planning a V4-Powered Sport Bike?

Why would KTM be riding around on a camouflaged Aprilia Tuono V4? That is the question of the day, after a spy photographer caught the Austrian company testing in Spain with such a machine. The answer of course points to KTM working on a V4 street bike platform, which shouldn’t be too surprising since KTM CEO Stefan Pierer already tipped the media off to the fact that it is working on a MotoGP entry that would be based around a beastly V4 engine called the RC16. While Pierer confirmed the MotoGP, as well as a track-only consumer version of the GP bike, zie Austrians have been mum about other motorcycles in KTM’s lineup sharing the new V4 powerplant.

Honda CRF250 Rally Concept Breaks Cover in Japan

Adventure riders, you prayers have been answered. Honda is set to debut a new off-road model at the Osaka Motorcycle Show, the Honda CRF250 Rally. Based off the Honda CRF250L platform, the Rally concept is basically the CRF250L with rally-styled bodywork. The Honda CRF250 Rally concept will get its worldwide debut alongside the Honda True Adventure concept, which we first saw at last year’s EICMA show. This makes for an interesting dichotomy, as the CRF250 Rally is set to look like the CRF450 Rally race bike, while the True Adventure (cough, Africa Twin, cough) borrows heavily from the race bike’s technology package. With Honda showing a 250cc ADV model and a 1,000cc model at the same show, one has to wonder when a consumer-level version of the CRF450 Rally race bike will be ready as well.

Honda SFA Concept Gets Japanese Debut

After it first debuted in Indonesia last October, the Honda SFA concept motorcycle seems to be getting serious, as Honda will be showing the up-market bike at this weekend’s Osaka Motorcycle Show and next weekend’s Tokyo Motorcycle Show. While Honda only mentions that the SFA concept is a “street-fighter style light-weight motorcycle with a single cylinder engine mounted on a trellis frame,” sources in Indonesia say the fetching small-displacement machine is built around the 150cc CB150R for that market. Whether this means that Honda will make more premium-focused 150cc machines, and bring them to markets outside of Asia remains to be seen, though it is clear that the Japanese firm is taking such an approach under serious consideration.

Bimota Racing at IOMTT with American Brandon Cretu

Italy’s favorite boutique brand will be back at the Isle of Man TT races this year, with a two rider team that includes American Brandon Cretu. Cretu and his teammate Ben Wylie will campaign for Bimota at the big four road races (North West 200, Isle of Man TT, Ulster Grand Prix, and Macau GP) on-board the Bimota BB3 superbike. This is not the first time that Cretu and Wylie have raced together, having shared a pit while at the Wylie Racing team during the 2011 and 2012 Isle of Man TT races. Though the Bimota BB3 was ruled ineligible for FIM events, the international road racing scene has no hang-ups letting the S1000RR-powered superbikes lineup on the starting grid.

MV Agusta F4 RC Leaks Again with More “AMG”

We are still waiting for the 2015 MV Agusta F4 RC to break cover officially, but the top-of-the-line superbike from Varese continues to make itself sneakily available to the public. First there were the leaked studio photos, which looked spot-on to the photos MV Agusta USA teased us with at its press launch earlier this year. Now, we have more photos of the F4 RC leaking, though with some changes to the design — namely more prominent “AMG” badging, for MV Agusta’s newest minority partner. The 2015 MV Agusta F4 RC isn’t supposed to arrive at dealerships until June 2015; and when it does, it will be in limited numbers. The F4 RC is MV Agusta’s homologation special for World Superbike and domestic superbike racing classes.

Q&A: Romano Albesiano – “We Know It Takes Three Years to Be Competitive in MotoGP”

Aprilia Racing boss Romano Albesiano has big shoes to fill. Taking over from Gigi Dall’Igna, Albesiano must continue the legacy of success which his predecessor left for him. He got off to a good start, Sylvain Guintoli lifting the World Superbike title in Albesiano’s first year at the helm. Now comes the hard part, following up on that success and expanding into MotoGP. A small group of journalists spoke to Albesiano at the Aprilia launch in Milan. In a wide-ranging conversation, the Aprilia boss covered many topics, including explaining why the Noale firm came back to MotoGP a year ahead of schedule, touching on what the new bike Aprilia is working on for 2016 and beyond might look like, and the 2016 rules in MotoGP.

A Non-Hipster Review of the Ducati Scrambler

12/11/2014 @ 1:47 am, by Jensen Beeler74 COMMENTS

Ducati-Scrambler-Icon-launch-Palm-Springs-06

The Ducati Scrambler is the bike from Bologna for 2015. Loyal Ducatisti might be more excited by the upgraded Ducati 1299 Panigale, or the all-new Ducati Multistrada 1200, but in terms of company growth and the future of the Italian brand, the Ducati Scrambler takes center stage.

With four waves of 30+ journalists coming to Palm Springs for the international press launch, it’s clear that Ducati is casting a wide net with the Scrambler, especially with the number of non-industry publications present.

The term “lifestyle brand” is often a four-letter word in the motorcycle industry, of course ignoring the obvious that all of motorcycling is a lifestyle choice in the first world, but nonetheless the term has been used liberally with Ducati and the company’s racing heritage.

That being said, the Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even.

This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand.

Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

Video: 111 Years of Husqvarna

11/20/2014 @ 4:40 pm, by Jensen Beeler2 COMMENTS

Husqvarna-401-Vitpilen-Concept-07

It is an exciting time for the Husqvarna brand, as it finds a new home within the KTM family. Reunited in a sense with Husaberg, the remnants of the motorcycle company when it left Sweden for Italy, Husky motorcycles are little more than rebadged Austrian machines at this point in time, though Stefan Pierer and his team would like to change that.

We have already seen Husqvarna return to the road with a supermoto model, in the Husqvarna FS 450, as well as the Husqvarna 701 street; and the company has also debuted two intriguing street concepts at the EIMCA motor show (based off the KTM 390 Duke), which may go into production.

Husqvarna seems determined to distinguish itself from KTM, and it is drawing heavily on its past and history for inspiration going forward. It should be interesting to see how the company evolves over the next few years.

BRD Motorcycles Is Now Alta Motors

10/16/2014 @ 9:39 am, by Jensen Beeler6 COMMENTS

chef-brd

We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.

Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.

We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.

Ariel Motorcycles to Make a Return?

06/05/2014 @ 3:08 am, by Jensen Beeler6 COMMENTS

ariel-motor-logo

When it comes to historic British motorcycle brands, Ariel ranks as one of the top marquees in the business. Currently lending its name to the insane street-legal go-kart that is the Ariel Atom, which Jeremy Clarkson helped make famous with his big mouth..literally, Ariel boss Simon Saunders has tipped, in a press release about the latest Atom iteration, that the company’s next effort will be of the two-wheeled variety.

Caught testing by the lenses of MCN, the British moto-publication says that the new Ariel will be based around the 1,237cc V4 engine found on the Honda VFR1200F, and have a single-sided swingarm, along with a unconventional front-end — possibly of a girder or Hossack design.

BMW Motorrad ‘Strategically Realigns’ Itself out of WSBK

07/25/2013 @ 1:22 pm, by Jensen Beeler37 COMMENTS

marco-melandri-bmw-motorrad-goldbet-sbkw-monza-wsbk

Fresh on the team’s 1-2 victory at Moscow Raceway, BMW Motorrad has dropped a bomb on the World Superbike paddock, announcing that it would no long support a factory team in the production-based series — effective at the end of the 2013 season. In other words, Marco Melandri and Chaz Davies will be unemployed in a few months’ time.

Citing a “strategic realignment” of the company’s resources in motorsport, the move by BMW Motorrad is perhaps unsurprising, as zie Germans consolidated their WSBK efforts this year, with the factory supporting BMW Italia’s BMW Motorrad Goldbet SBK team, rather than fielding two efforts in the series.

Video: Indian Motorcycle – The Spirit of Munro

07/09/2013 @ 5:15 pm, by Jensen Beeler8 COMMENTS

Indian Spirit of Munro, Daytona, FL, March 2013

Indian’s war machine continues to gain momentum, and the challenger to Harley-Davidson’s throne continues to impress. A new video comes our way, this time building on the heritage of the American brand through Burt Munro. One of just many stories around the historic marques, it probably helps that Burt Munro’s name was vaulted into the public consciousness by Hollywood’s The World’s Fastest Indian.

Building an all-metal tribute to Munro’s streamliner, we can find a few flaws that gnaw away at us as we watch this otherwise perfect video campaign (salt veterans know what we’re talking about). Still, Indian is bringing a good fight to Harley-Davidson’s doorstop with marketing promos like these. If you are in the legacy cruiser market, you might have a tougher decisions to make than usual when picking a favorite ride.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

05/06/2013 @ 11:04 am, by Jensen Beeler7 COMMENTS

claudio-domenicali

When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand.

An engineer by education, I found Domenicali just as astute about the nuances of Ducati’s brand as he was skilled on the race track earlier in the day. Our conversation was brief compared to other interviews we have done here at Asphalt & Rubber, but we had time to talk about why the frameless chassis of the Panigale still works while the MotoGP program struggles, the links between Ducati and Ducati Corse, sacred cows for the Italian brand, and the company’s future direction.

Concise, yet insightful, the more I think about Domenicali’s unexpected succession of Del Torchio, the more I think he is the right man for the job. With all the worried talk about the possible “Germanification” of Ducati by its new owners Audi, the German automaker has picked someone who is keenly aware of the importance of the company’s racing operations and heritage, and how that ties into the Ducati brand and what it means to Ducatisti around the world.

With all the internal and external changes that are occurring in the company, Ducati is currently in a state of flux with its new owners, new product lines, and new world-growth plans, and could easily lose its way as a brand, but I see Domenicali as an anchor for Ducati going forward. Greeted to his new job by the revving engines of his employees outside his office window, Domenicali to me now seems like the logical pick for Ducati’s new CEO. After reading our interview from Austin, Texas after the jump, I think you will agree too.

Consumer Reports: BMW & Harley-Davidson Motorcycles Are Less Reliable than Japanese OEMs

03/26/2013 @ 4:17 pm, by Jensen Beeler40 COMMENTS

motorcycle-repair-price-list

In its May issue, Consumer Reports dives into the topic of motorcycle reliability, and confirms what many of us already knew: bikes from BMW and Harley-Davidson were reported to be less reliable than those from the Japanese OEMs.

Interestingly enough however, BMW and Harley-Davidson owners were also far more likely to make a repeat-purchase with their chosen brand than were owners of Japanese motorcycles, sans those of Hondas, which scored just slightly lower than BMW and Harley-Davidson on customer retention.

Looking at customer complaints of “major” mechanical problems from the last four years, the report from over 4,000 motorcycle owners confirms the high-water mark set by the Japanese OEMs on motorcycle reliability, but also shows the power of good branding as it translates into brand loyalty and customer retention.

While Kawasaki, Suzuki, and Yamaha may be winning the minds of riders with their production prowess, they are losing the hearts of consumers, which is interesting since any salesman will tell you it is easier to keep a current customer, than to make a new one.

Harley-Davidson Gains 10% on the Interbrand 100

03/18/2013 @ 3:40 pm, by Jensen Beeler3 COMMENTS

harley-davidson-interbrand-100

Something we missed when it was published, Harley-Davidson has remained on the 2012 Interbrand 100, and even made a 10% gain in value according to Interbrand’s brand valuation. The 76th most valuable brand worldwide in 2009, Harley-Davidson fell to 98th on the list in 2010, and threatened to fall off this list in 2011 when it was ranked as the 100th most valuable brand.

For 2012 however, Harley-Davidson’s brand value seems to mimic its unit sales, finding its rock-bottom value and then making some gains with the slowly recovering economy. After getting a 10% boost in brand value over its 2011 figure, Harley-Davidson ranks 96th amongst the world’s most valuable brands — a far cry from its position several years ago, but a step in the right direction for the venerable motorcycle brand.