Marzocchi Will Cease Operations by the End of 2015

It seems any efforts to save Marzocchi have been squashed, as the suspension company’s owners, Tenneco Inc., intend to cease Marzocchi’s world operations and transfer its motorcycle and bicycle business for clients to new providers. The news not only affects a number of motorcycle manufacturers, but also 127 employees at Marzocchi’s Bologna-based factory, and another 11 employees in North America and Taiwan. Tenneco announced its intent to shutdown Marzocchi back in July, though the news has been slow to permeate the motorcycle industry. Those familiar with the financial position of Marzocchi will not be surprised by this decision, as the suspension manufacturer has been operating in the red for quite some time, with a new business strategy unable to affect that position.

Confederate P51 Combat Fighter, Second Generation

Confederate Motors is making some of the most intriguing and evocative custom motorcycles on the market right now, and the company’s second-generation Confederate P51 Combat Fighter is no different. Confederate says that the G2 P51 Combat Fighter draws inspiration from the “1960’s rebel, anti-hero and the stripped, raw, chopper he rode.” The custom certainly is sinister in its look, especially in the blacked-out version. Oh, did we mention is boasts over 200hp at the rear wheel? Like all Confederate machines, these P51 Combat Fighters will be bespoke to each owner, of which there will be only 61 units made. MSRP for the blonde model is is $113,900 (30 units in total), while the brunette will cost you $119,500 (31 units to be produced). More photos and details after the jump.

New Belt-Driven Ducati Diavel Being Developed

A new Ducati Diavel has been caught by spy photographers, making this the first proper “leak” ahead of November’s EICMA show. Though keeping the overall aesthetic of the Ducati Diavel in place, the model has some clear visual and mechanic differences. Namely, a belt drive…yes, you read that right. Other changes include a feet-forward seating position, revised trellis chassis, and likely Ducati’s Testastretta DVT engine with variable valve technology. The switch from Euro 3 to Euro 4 emissions standards at the end of 2016 almost assure the DVT engine permeating its way into Ducati’s current lineup.It’s not certain how close to the production model this belt-driven Diavel is, though it’s clear that Ducati is courting the Harley-Davidson crowd.

Some Curious Details of That Stolen Victory TT Race Bike

A month ago, the Victory TT electric race bike was stolen from the Brammo’s headquarters in Talent, Oregon. Thankfully, the bike was recovered quickly, though it suffered some damage to the bodywork, and the rear wheel was removed. Two suspects were arrested in conjunction with the theft, and currently are out on $25,000 bail bonds. We will have to let the great wheel of justice sort out the facts, and awaits the two suspects in question. While one would likely not call the legal process entertaining, there are some amusing facts at issue to this case.

Yamaha “YZF-R1S” Spied in CARB Documents

When the 2015 Yamaha YZF-R1 first broke cover last year, it was with two model designations: the YZF-R1M and YZF-R1S. Obviously, only one of those machines has come to market, which is peculiar since Yamaha went to some trouble to register both names with the USPTO. What happened to the YZF-R1S is up for conjecture, though it does seem the model, whatever it may be, is destined to arrive in the US market, as the model name has been spotted in documents filed by Yamaha with the California Air Resources Board (CARB). It’s possible that all this ado about CARB documents and a third R1 model is not much at all, and that the reality is that the “YZF-R1S” has been with us all along.

Kawasaki Ninja ZX-10R Scrambler by Holographic Hammer

Taking a superbike off-road isn’t the dumbest thing we’ve ever done, but too many it certainly is sacrilegious. The truth is, the Venn diagram of motorcycles and their capabilities for different uses has a lot more overlap than riders are willing to admit. That’s why when we see our friends at Holographic Hammer working on a scrambler model based off a Kawasaki Ninja ZX-10R we get a little excited. With enough suspension travel, bash plates, and right-handed traction control, there’s no reason that a ZX-10R can’t be the basis for a fun dual-sport. And naturally, the talents at HH are going to make the project look amazing, so what’s the rub? Think differently, and have a brappy day – we say!

Bonneville Motorcycle Speed Trials Now Canceled

After being a tentative “go” for racing last week, the 2015 Bonneville Motorcycle Speed Trials has now been canceled because of conditions on the Bonneville Salt Flats. The announcement comes after rains in the Salt Lake City, Utah area put water on the salt flat racing course, and now currently half an inch of water sits on what the BMST calls its “Mountain Course” area. With the salt not likely to dry as quickly as normal, BMST officials couldn’t find a suitable place to relocate the Mountain Course, and in addition to that problem the international “Long Course” was not ideal over its entire length, with its quality a concern for BMST officials as well.Making matters worse, damage from the 2014 Bonneville Motorcycle Speed Trials has yet to heal on the salt flats.

Some of That 30th Anniversary Suzuki GSX-RR Goodness

I’m not gonna lie, we sorta dropped the ball when it came to sharing with you the 30th anniversary livery that Team Suzuki Ecstar is rocking in MotoGP. If anyone asks, it’s all Tony’s fault. Totally on him. Like, for reals…all Tony. Bad Tony! Bad! While Tony works on a personal apology note, hand-written naturally, for each and every one of you, we’ve got a small collection of his photos from Sachsenring and Indianapolis of Suzuki’s tribute to the GSX-R line. We think it’s pretty fetching, which only adds to the fact that the Suzuki GSX-RR MotoGP race bike is one of the best looking machines on the grid. I actually had a dream about it last night…I’m not ready to talk about it. Photos after the jump, ok? Enjoy! And Tony, I want those notes on my desk by Monday. Chop! Chop!

Is The Honda RC213V-S Really Your Dream Bike?

Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul. From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears. The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S.

E-Raw Electric Motorcycle Concept by Expemotion

Over the past few years, the electric motorcycle segment has been a playground for industrial designers to think outside of the box, especially when it comes to challenging traditional motorcycle design. The Mission One, MotoCzysz E1pc, and Xenophya Design EV-0RR come to mind when thinking about the more interesting design experiments we’ve seen from the E2V crowd, though there are certainly others we are missing. The Expemotion E-Raw concept reminds us of those earlier bikes, where the design conventions of the internal combustion crowd are deemed irrelevant for an electric two-wheeler. Maybe that’s why the E-Raw has a laminated wood seat.

Is The Honda RC213V-S Really Your Dream Bike?

08/13/2015 @ 3:35 pm, by Jensen Beeler92 COMMENTS

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Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul.

From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears.

The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S – debuting a machine that ticked all the right objective boxes, but failed the most subjective of all tests: my lustful desire to own it.

Will MV Agusta Be Reviving the Cagiva Brand? Should It?

06/15/2015 @ 1:42 pm, by Jensen Beeler14 COMMENTS

Cagiva-Elefant-Logo

Talking to the Varese News, MV Agusta Executive Vice President Giorgio Girelli let slip a number of interesting tidbits about the Italian company — the biggest news of course concerns another company, Cagiva.

Acknowledging the circulating rumors about the revival of the historic brand, Girelli was quick to point out that it’s not in the company’s current plan, but that the possibility was certainly there.

Going further about the idea, Girelli suggested that Cagiva would make the most sense as a purely off-road brand, which would compliment MV Agusta’s pure on-road offerings.

Consumer Reports: Victory Owners the Most Happy, But Yamaha the Most Reliable

04/08/2015 @ 9:06 am, by Jensen Beeler25 COMMENTS

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Consumer Reports has taken another polling from motorcycle owners, a part of the publication’s continuous assessment on the value of various motorcycle brands and categories.

As usual, the Japanese brands dominated the reliability segment, though that did not automatically translate into the happiest of owners.

Victory Motorcycles takes the cake for keeping its customers happy, which stems from having fairly reliable motorcycles, coupled with good customer service and dealer interactions.

As such, 80% of Victory owners said they would buy a Victory again. Compare that figure to 72% for Harley-Davidson, and 70% for Honda (all other OEMs were below 70%).

A Non-Hipster Review of the Ducati Scrambler

12/11/2014 @ 1:47 am, by Jensen Beeler75 COMMENTS

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The Ducati Scrambler is the bike from Bologna for 2015. Loyal Ducatisti might be more excited by the upgraded Ducati 1299 Panigale, or the all-new Ducati Multistrada 1200, but in terms of company growth and the future of the Italian brand, the Ducati Scrambler takes center stage.

With four waves of 30+ journalists coming to Palm Springs for the international press launch, it’s clear that Ducati is casting a wide net with the Scrambler, especially with the number of non-industry publications present.

The term “lifestyle brand” is often a four-letter word in the motorcycle industry, of course ignoring the obvious that all of motorcycling is a lifestyle choice in the first world, but nonetheless the term has been used liberally with Ducati and the company’s racing heritage.

That being said, the Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even.

This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand.

Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

Video: 111 Years of Husqvarna

11/20/2014 @ 4:40 pm, by Jensen Beeler2 COMMENTS

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It is an exciting time for the Husqvarna brand, as it finds a new home within the KTM family. Reunited in a sense with Husaberg, the remnants of the motorcycle company when it left Sweden for Italy, Husky motorcycles are little more than rebadged Austrian machines at this point in time, though Stefan Pierer and his team would like to change that.

We have already seen Husqvarna return to the road with a supermoto model, in the Husqvarna FS 450, as well as the Husqvarna 701 street; and the company has also debuted two intriguing street concepts at the EIMCA motor show (based off the KTM 390 Duke), which may go into production.

Husqvarna seems determined to distinguish itself from KTM, and it is drawing heavily on its past and history for inspiration going forward. It should be interesting to see how the company evolves over the next few years.

BRD Motorcycles Is Now Alta Motors

10/16/2014 @ 9:39 am, by Jensen Beeler6 COMMENTS

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We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.

Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.

We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.

Ariel Motorcycles to Make a Return?

06/05/2014 @ 3:08 am, by Jensen Beeler6 COMMENTS

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When it comes to historic British motorcycle brands, Ariel ranks as one of the top marquees in the business. Currently lending its name to the insane street-legal go-kart that is the Ariel Atom, which Jeremy Clarkson helped make famous with his big mouth..literally, Ariel boss Simon Saunders has tipped, in a press release about the latest Atom iteration, that the company’s next effort will be of the two-wheeled variety.

Caught testing by the lenses of MCN, the British moto-publication says that the new Ariel will be based around the 1,237cc V4 engine found on the Honda VFR1200F, and have a single-sided swingarm, along with a unconventional front-end — possibly of a girder or Hossack design.

BMW Motorrad ‘Strategically Realigns’ Itself out of WSBK

07/25/2013 @ 1:22 pm, by Jensen Beeler37 COMMENTS

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Fresh on the team’s 1-2 victory at Moscow Raceway, BMW Motorrad has dropped a bomb on the World Superbike paddock, announcing that it would no long support a factory team in the production-based series — effective at the end of the 2013 season. In other words, Marco Melandri and Chaz Davies will be unemployed in a few months’ time.

Citing a “strategic realignment” of the company’s resources in motorsport, the move by BMW Motorrad is perhaps unsurprising, as zie Germans consolidated their WSBK efforts this year, with the factory supporting BMW Italia’s BMW Motorrad Goldbet SBK team, rather than fielding two efforts in the series.

Video: Indian Motorcycle – The Spirit of Munro

07/09/2013 @ 5:15 pm, by Jensen Beeler8 COMMENTS

Indian Spirit of Munro, Daytona, FL, March 2013

Indian’s war machine continues to gain momentum, and the challenger to Harley-Davidson’s throne continues to impress. A new video comes our way, this time building on the heritage of the American brand through Burt Munro. One of just many stories around the historic marques, it probably helps that Burt Munro’s name was vaulted into the public consciousness by Hollywood’s The World’s Fastest Indian.

Building an all-metal tribute to Munro’s streamliner, we can find a few flaws that gnaw away at us as we watch this otherwise perfect video campaign (salt veterans know what we’re talking about). Still, Indian is bringing a good fight to Harley-Davidson’s doorstop with marketing promos like these. If you are in the legacy cruiser market, you might have a tougher decisions to make than usual when picking a favorite ride.

Up For Grabs: Half of the American Motorcycle Industry

06/27/2013 @ 7:06 pm, by Jensen Beeler37 COMMENTS

It is a fact that isn’t often discussed in the motorcycle industry, but roughly 50% of all on-road motorcycles sold in the United States come from a little company called Harley-Davidson. In 2012 for instance, the Bar & Shield brand sold 161,678 units here in the US, while for the same year the MIC reports 318,105 on-road units were sold nationwide, across all manufacturers.

In a way, the statistic is unfair. A cynical observer would say that Harley-Davidison is in the t-shirts, beanies, and trinkets business…and also happens to sell motorcycles as well. The more accurate critique is that Harley-Davidson sells a carefully curated lifestyle to its owners. A turnkey admittance to Club Cool and a subculture that breaks out of the doldrums of the suburban lifestyle.

You can hate the twenty-something flavors of the same machine that Harley-Davidson panders to dentists and accountants, and you can call the company’s products a number of nasty names, but the simple truth is that they sell, and even when sales aren’t that good, they still sell well. In 2011, the low-point in Harley-Davidson’s five-year sales tailspin, the Milwaukee company still accounted for 48% of on-road motorcycles sold in the US. Chewy.

It is easy to be critical of Harley-Davidson, and there are plenty of things to be critical about (I have had no problem in the past talking about the company’s greatest challenges), but one cannot deny the fact that if Harley-Davidson is responsible for the lion’s share of what we call in passing the motorcycle industry. For Polaris Industries CEO Scott Wine though, Harley-Davidson’s motorcycle dynasty is seen as a market opportunity, though a risky one.