Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

Outed by Partner Press Release – Brammo Racing at Laguna Seca

07/13/2010 @ 11:31 am, by Jensen Beeler8 COMMENTS

Confirming what we already knew, Brammo’s plans to race at Laguna Seca just got outed by a press release issued by their partner ESX Motorsports. Discussing the company’s partnership with Brammo, ESX motorsports let it slip that it will be the promoter behind Brammo’s presence at Laguna Seca…as Brammo races at the e-Power Championship race. As a marketing company, you’d think they’d know better than to pre-empt their client’s own press releases.

Brammo TTR-based Sportbike Coming

07/09/2010 @ 5:06 pm, by Jensen Beeler8 COMMENTS

Asphalt & Rubber took a lot of flak last month when we speculated about Brammo working on an electric sportbike. Armed with more than a hunch at the time, we have been told from multiple sources that Brammo is set to debut a TTR-based electric sportbike. For added measure, we’ve also been told that Brammo intends to race the bike, which we’d expect will have various configurations, at the e-Power Championship round at Laguna Seca later this month.

Brammo Enertia on Sale at Oregon Best Buy

08/28/2009 @ 2:58 pm, by Jensen BeelerComments Off

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Brammo has hit the sales floors of Best Buy with their electric motorcycle the Enertia. Debuting in the Portland Oregon area, instead of the previously rumored San Francisco/Bay Area, you can expect to see the green machine trickle its way down the west coast throughout the year’s time.

Right now, Brammo has their TTR race bike from the TTXGP on display at the Cascade Station Best Buy in Portland. Videos and pictures after the jump.

Brammo Caught Out Practicing for TTXGP

06/06/2009 @ 6:46 pm, by Jensen Beeler5 COMMENTS

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First to arrive on the Isle of Man, Brammo has been the most photogenic of the TTXGP contestants from the United States. If IOM gossip is to be believed, the team has been spotted swinging the occasional wrench in between pub hosted team meetings. 

Today on the Isle, Brammo was out testing the TTR on a 40 mile circuit. While they haven’t been out on the full Mountain Course yet, they were able to test the TTR over the 40 miles at a continuous race pace, with a focus on the increasing the endurance of the electric race bike. They were kind enough to shoot a couple shots of Roy Richardson putting the TTR through its paces. Photos after the jump.

VIDEO: Brammo TTR Road Testing

06/04/2009 @ 3:23 am, by Jensen Beeler2 COMMENTS

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With bullet cams in hand, the Brammo crew headed out to the forrested roads of Oregon to conduct some road tests on the Brammo TTR race bike in preparation for the upcoming TTXGP. Video after the jump.

Brammo Enertia TTR Electric Motorcycle – Sponsored by Best Buy

06/02/2009 @ 5:00 pm, by Jensen Beeler6 COMMENTS

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Today is a double Brammo day. Earlier this morning we teased you with a picture of the Brammo TTR in race trim. You may have noticed two things. 1) The bike is green…kind of like the Hungry Hunter, and 2) Best Buy is sponsoring it. We don’t mess with giant men that have brussels sprouts growing on them, so this article will solely focus on the latter of the two observations. More pictures after the jump.

Brammo Releases Electric Bike Specs, Adds Second Rider to TTXGP

06/02/2009 @ 9:00 am, by Jensen Beeler1 COMMENT

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With the TTXGP only a handful of days away, and with many of the competitors already crating and shipping their race bikes to the Isle of Man, we are starting to see more press releases and updates. This one from Brammo, we are admittedly a little late to, but its important none-the-less.

At the IOM TTXGP, Brammo will be fielding, not one, but two Enertia TTR’s in the event. So far this would seem to be the only team that is fielding a 2-bike team. Cocky or Confident, time will be the judge. Brammo has also released specs and deminsions on its Enertia TTR, you can find them after the jump.

Brammo TTR Spotted in TTXGP Race Trim

05/17/2009 @ 10:13 pm, by John Adamo4 COMMENTS

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A recent Racer X interview of Craig Bramscher, CEO of Brammo, uncovered some interesting information about the electric motorcycle company. Including never before seen pictures of the Brammo TTR with race paint and Best Buy logo.

Craig Bramscher is sitting next to a computer monitor displaying a rendering of the TTXGP machine.  It looks a lot like the race bikes of today sans exhaust pipe. Recent renderings of the Motoczysz and pictures of the Mission Motors TTXGP entries have a slightly more futuristic design and are somewhat street legal with lights mounted.

Later in the interview Bramscher also gave new information on the target market for the Brammo Enertia and why Best Buy is Brammo’s choice for distribution.