Tag

2012

Browsing

2020 sees the start of a new decade (convention has it that decades are zero-based, going from 0-9, so please, numerical pedants, just play along here), and if there is one thing we have learned from the period between 2010 and 2019, it is that a lot can change.

Not just politically and socially, but in racing too. So now seems a good time to take a look back at the start of the previous decade, and ponder what lessons might be learned for the decade to come.

It is hard to remember just how tough a place MotoGP was in 2010. The world was still reeling from the impact of the Global Financial Crisis caused when the banking system collapsed at the end of 2008.

That led to a shrinking grid, with Kawasaki pulling out at the end of 2008 (though the Japanese factory was forced to continue for one more season under the Hayate banner, with one rider, Marco Melandri), and emergency measures aimed at cutting costs.

That meant that in 2010, MotoGP had only 17 permanent riders on the grid, from four different manufacturers. Hondas filled the grid, supplying six of the riders with RC212Vs, while Ducati were providing five riders, including one to the newly joined Aspar team.

Yamaha supplied four bikes then, as now, though the Tech3 Yamaha team received satellite bikes, rather than the factory spec M1s the Petronas team has now. And Suzuki still had two bikes on the grid, though 2010 was the last year that happened. A year later, they were down to a single bike, and in 2012, they were gone.

As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

While for the most part 2012 was a growth year for the motorcycle industry, not all of the OEMs faired the storm equally. Posting a 5.4% sales loss in 2012 compared to 2011, Yamaha also saw a massive decrease in net profits last year.

Generating ¥1,276 billion 2011, Yamaha saw a 5.4% decrease in revenues, with sales totaling ¥1,207 billion in 2012. While units sales and sales revenue were down only a modest amount, net income was down a massive 72.2%, ¥7.5 billion (2012) vs. ¥27 billion (2011).

We have featured the crazy Frenchies at Luc1 Motorsport a few times before on A&R — usually when the factory Honda supermoto team is making its unique brand of gymkhana videos to thank/promote its sponsors.

Gearing up for the 2013 French Supermoto National Championship, Luc1 has put together another video that re-caps the team’s 2012 season with Sylvain Bidart, Jordan Collard, and Germain Vincenot. Full of supermoto-goodness, enjoy the video after the jump.

Honda Motor Co. has reported its 2012 sales figures, with the Japanese behemoth showing a 5% sales drop for 2012, when compared to 2011. Selling 15.6 million units last year, Honda made progress in its home country Japan (+1%), as well as in North America (+25%) and Europe (+22%).

However in Honda’s most volume-heavy markets, the company suffered modest loses: South America (-14%), Asia (-5%), and China (-1%). With three out of four Honda motorcycles being sold in Asia, the region’s 5% dip essentially assured the Japanese company’s sales loss for the year.

Ducati North America is reporting that 2012 was its best all-time retails sales year, with the Italian brand selling 10,883 units last year. This figure means that roughly a quarter of all Ducati motorcycles sold in 2012 were sold in North America, again solidifying the market’s #1 importance to the Bologna Brand.

For an added bonus, Ducati North America is also reporting 10 consecutive quarters of increased sales, with 2012 as whole growing 21% compared to 2011. With every sales region in the US growing in volume, the United States saw 21% growth overall, with Canada (25%) and Mexico (7%) adding to the cause as well. On the non-bike side of things, Ducati North America’s line of apparel and performance parts saw 42% in growth.

If we asked you which Germanic company was the largest motorcycle brand by volume, you would likely guess BMW Motorrad…and you would be wrong. Snap! Displacing the venerable brand from Bavaria, which set its own sales record, KTM’s 2012 sales year of 107,142 units has handed the Austrian brand the distinction of being the best-selling Germanic brand worldwide (by a margin of less than 1,000 machines).

Normally when we talk about Husqvarna’s sales, it is about how the German-owned, Italian-run, Swedish-in-name-only brand is slowly collapsing in on itself like a dying star. Not so in 2012 though, as Husqvarna sales to dealers were up a solid 15.7% (10,751 units) over the 2011 figures (9,286 units).

Holy shnikeys Batman, but with numbers that sounds almost too good to be true, a closer examination of Husqvarna’s sales figures sheds some interesting facts. Fans of the brand, may not like what they have to hear after the jump.

Selling 106,358 motorcycles and maxi-scooters worldwide in 2012, BMW Motorrad had its best 365 days of sales ever last year. A 2% gain over 2011 (104,286 units), the record was punctuated by December’s sales figures, which were up 42.4% over last year, with 6,069 units sold.

Breaking things down, BMW Motorrad’s home market of Germany continues to be the #1 region for the motorcycle brand, with roughly 1 in 5 bikes produced being sold to zie Germans (20,516 units). The United States was the second-largest market with 12,100 units, followed by France (10,950), Italy (10,200), and Brazil (7,7442). Of note, Italy used to be BMW’s second-largest market, but the economic troubles of the Mediterranean states continues to send motorcycle sales in a tailspin.

2012 was a good year for BMW Motorrad USA, as the German motorcycle brand saw its sales rise 14% over last year’s figures, despite the industry trend of marginal growth. Selling 12,057 units in 2012, BMW’s leading bikes in the USA were the BMW S1000RR and BMW K1600GT/GTL.

BMW Motorrad sold 1,934 S1000RR superbikes last year, a figure that is surprisingly 21% higher from the RR’s 2011 numbers. Zie Germans also had their first full-year of K1600 sales, where the six-cylinder touring bike had 1,601 delivers of the GTL model, and 697 deliveries of the GT variant (note: these are dealership deliveries, not customer sales), seemingly making it the best-selling motorcycle in the BMW fleet for the USA.

In just two races, Jorge Lorenzo’s championship lead had been slashed from 23 to 13 points. From nearly a win, to a fourth place finish. Lorenzo was using his consistency – apart from Assen, he had never finished in anything other than first or second place – to grind out a path to the championship. But Pedrosa was clearly closing; Lorenzo’s Spanish rival had momentum behind him, and had become the favorite in every race he lined up at.

That pattern looked set to be repeated at Misano, with Pedrosa showing outstanding speed – once the track had dried up sufficiently to make it worth the riders’ time to actually go out – during qualifying, though Lorenzo was close behind. But the second Italian race would prove to be yet another turning point in the championship, this time through a series of bizarre incidents which started with a leaking clutch cylinder.