BMW Motorrad USA Says Sales Were Up 14% in 2012

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2012 was a good year for BMW Motorrad USA, as the German motorcycle brand saw its sales rise 14% over last year’s figures, despite the industry trend of marginal growth. Selling 12,057 units in 2012, BMW’s leading bikes in the USA were the BMW S1000RR and BMW K1600GT/GTL.

BMW Motorrad sold 1,934 S1000RR superbikes last year, a figure that is surprisingly 21% higher from the RR’s 2011 numbers. Zie Germans also had their first full-year of K1600 sales, where the six-cylinder touring bike had 1,601 delivers of the GTL model, and 697 deliveries of the GT variant (note: these are dealership deliveries, not customer sales), seemingly making it the best-selling motorcycle in the BMW fleet for the USA.

In total, 2,647 K-bikes were sold in 2012, or roughly 22% of all BMW motorcycles sold in the USA for 2012. Similarly, G-bikes sales were up 31.3%, with 994 units sold in 2012, while 223 maxi-scooters were sold after their fall arrival.

No figures were given on the R1200GS models, though we can expect that the adventure-tourer saw diminished sales as news of its water-cooled predecessor hit the newswires. We expect the 2013 BMW R1200GS to be a strong seller in 2013 though, but the question remains as to whether it will continue to be BMW’s top-selling bike in the US, especially since the RR and K1600 have done so well here.

Source: BMW Motorrad USA

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.