BMW Motorrad USA Says Sales Were Up 14% in 2012

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2012 was a good year for BMW Motorrad USA, as the German motorcycle brand saw its sales rise 14% over last year’s figures, despite the industry trend of marginal growth. Selling 12,057 units in 2012, BMW’s leading bikes in the USA were the BMW S1000RR and BMW K1600GT/GTL.

BMW Motorrad sold 1,934 S1000RR superbikes last year, a figure that is surprisingly 21% higher from the RR’s 2011 numbers. Zie Germans also had their first full-year of K1600 sales, where the six-cylinder touring bike had 1,601 delivers of the GTL model, and 697 deliveries of the GT variant (note: these are dealership deliveries, not customer sales), seemingly making it the best-selling motorcycle in the BMW fleet for the USA.

In total, 2,647 K-bikes were sold in 2012, or roughly 22% of all BMW motorcycles sold in the USA for 2012. Similarly, G-bikes sales were up 31.3%, with 994 units sold in 2012, while 223 maxi-scooters were sold after their fall arrival.

No figures were given on the R1200GS models, though we can expect that the adventure-tourer saw diminished sales as news of its water-cooled predecessor hit the newswires. We expect the 2013 BMW R1200GS to be a strong seller in 2013 though, but the question remains as to whether it will continue to be BMW’s top-selling bike in the US, especially since the RR and K1600 have done so well here.

Source: BMW Motorrad USA