Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Recall: 2011 & 2012 Zero Motorcycles

07/11/2012 @ 2:42 pm, by Jensen Beeler1 COMMENT

Zero Motorcycles has submitted a recall with the NHTSA that includes units from its entire line-up, built for the 2011 & 2012 model years. The issue stems from a faulty brake light switch, which may not illuminate the rear brake light when the front brake lever is pressed without strong force.

The recall affects 450 units of Zero Motorcycles’ on-road units, which includes the following machines: 2011-2012 Zero DS, 2011 Zero MXD, 2011-2012 Zero S, 2012 Zero X, 2011 Zero XD, 2011-2012 Zero XU. Because the brake light may not illuminate while the motorcycles are under braking, Zero Motorcycles will recall the affected units starting around July 16th.

KTM Sales up 22.4% in 2011 Thanks to India

02/17/2012 @ 1:21 pm, by Jensen Beeler9 COMMENTS

If you want a quick synopsis of how the European motorcycle brands performed in 2011, they killed it. BMW, Ducati, Triumph, and now KTM have all reported double-digit sales growth figures for 2011, a stark contrast to the still struggling sales of Harley-Davidson, Honda, Kawasaki, Suzuki, and Yamaha.  Reporting a 22.4% sales increase last year, KTM made a cool €20.7 million in the process of selling its 81,200 units in 2011 (KTM sold 66,327 units in 2010).

Leading the Austrian company’s growth was the KTM 125 Duke, which has been a huge hit in India, its country of origin, but has also helped grow KTM’s market share in Europe. KTM is also reporting that its latest EXC models have helped spur sales, but we suspect it is the new small-displacement Duke, which was made with developing markets in mind, that is really responsible for the surge in sales growth. KTM says that it expects sales in Europe and North America to remain flat, while the company expects to see growth in emerging markets continue (no surprise there).

American Suzuki Expects 9.8% Sales Decrease for Fiscal Year

02/07/2012 @ 2:18 pm, by Jensen Beeler15 COMMENTS

You know when a company starts quoting sales figures “in the last nine months of the year…” that the numbers from the first three months that they are not mentioning have to be pretty bad. Such is the case with American Suzuki, though the company’s overall performance continues to flounder in the this economy. In Suzuki’s fiscal nine-month period (April 2011 to December 2011), sales to North American dealers were up 160%, as wholesale unit sales to dealers rose from 13,000 units (mostly ATVs)  in 2010 to 34,000 units in 2011.

However despite shipping more models to dealers, Suzuki’s sales in North America were actually down 11.5%, as the Japanese company sold only 31,000 units in the nine-month period, compared to the 35,000 units it sold during the same fiscal period last year. Because of this dip in consumer sales, Suzuki has revised its sales predictions for the end of its fiscal year in North America from 50,000 units to 46,000 units. American Suzuki sold 51,000 units to consumers in 2010, meaning that for the 2011 fiscal year, Suzuki is expecting a 9.8% retail sales decline compared to last year.

MV Agusta F3 Enters Production – Sales up 12% in 2011

02/05/2012 @ 11:18 pm, by Jensen Beeler11 COMMENTS

Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.

Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.

With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.

Harley-Davidson Sales Grew Almost 6% in 2011

01/26/2012 @ 2:05 pm, by Jensen Beeler1 COMMENT

A few years ago death was on the doorstop for Harley-Davidson. Posting yearly sales losses on a regular basis, when the recession hit the Milwaukee company, it sold off its holdings in MV Agusta, and shuttered the Buell Motorcycle brand in order to keep its core business unit intact.

In Q2 of 2011, Harley-Davidson posted its YTD of growth since 2006, and the Bar & Shield brand continued that trend throughout the rest of last year. Finishing Q4 2011 with sales up 10.9% worldwide (11.8% in the US) over Q4 2010, Harley-Davidson finished the year strong with sales up 5.9% worldwide when compared to 2010. Additionally, sales in the United States posted a similar 5.8% of growth for units sold.

The Anatomy Behind BMW Motorrad’s Sales Dominion

01/16/2012 @ 6:03 pm, by Jensen Beeler16 COMMENTS

We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

BMW Motorrad Had Its Best All-Time Sales in 2011

01/09/2012 @ 1:58 pm, by Jensen Beeler1 COMMENT

The BMW Group has released its 2011 sales numbers, and the results for BMW Motorrad are very impressive indeed. Posting its best yearly sales figures ever in the brand’s nearly 90-year history, BMW Motorrad surpassed its previous high-water mark, set in 2007, of 102,467 units by selling 104,286 units in 2011 (Q1, Q2, & Q3).

Accordingly, sales for 2011 were up 6.4% over 2010, which saw the brand sell 98,047 units last year. Helping spur that sales growth was BMW Motorrad’s strong performance in December 2011, as the German motorcycle manufacturer delivered 4,232 units worldwide in the last month of the year alone, a 12.4% increase over sales in December 2010.

The Eleven of 2011 – A Year in Review

01/02/2012 @ 5:27 pm, by Jensen Beeler18 COMMENTS

Well, 2011 as a year is finally over, and for the motorcycling community it was quite a year. As we begin 2012, we here at Asphalt & Rubber are of course not immune to the desire to summarize and highlight the passing of 2011. So we accordingly assembled 11 of the most important events that shaped motorcycling this past year and changed the way the sport, the industry, and the community will grow in the years to come.

Picking only eleven moments in a single year is no easy feat, though some of the events in our selection are obvious choices because of their magnitude. However, some of the less obvious picks (and we are sure there will be suggestions for alternatives in the comments), stem from the theory that 2011 saw moments whose importance has yet to be fully appreciated at this point in time. Enjoy and a Happy New Year to our loyal A&R readers.

Triumph Posts 7% Sales Increase for First Half of 2011 – Announces Production in India

12/08/2011 @ 12:59 pm, by Jensen Beeler10 COMMENTS

It may be nearly the end of the year, but the Triumph Motorcycles Group has released its financials for the first half of 2011 (Q1 2011 & Q2 2011). Selling 48,684 units worldwide, Triumph saw a 7% increase in unit sales when compared to the first half of 2010. This sales increase brought an 11% boost in revenue, which totaled £312.4 million. Triumph attributes the sales and revenue boost to the incremental models that have been added to the range, like the Triumph Tiger 800/800XC and Triumph Daytona 675R.

The company’s operating profit also grew over the same time period, with earnings before interest and taxes (EBIT) growing from £15.1 million to £22.3 million. This 47% gain in income is quite the coup for the small British brand, which is showing strong performance in an otherwise horrible market. With the 500cc motorcycle market down nearly 50% from where it was before the recession, 2011 has similarly been doom and gloom, down nearly 7% worldwide, though the turbulent sales numbers do appear to be bottoming out.

Photo of the Week: Paddock Etiquette

08/08/2011 @ 9:29 am, by Scott Jones3 COMMENTS

Where do the MotoGP riders hang out when they aren’t on track, in the box, or in the team hospitality? Probably in their motor homes if the race is a European round. Most of the riders seem to own or lease their own vehicles, though some seem to rent per event. Like the hospitalities and other paddock amenities, RVs do not join the air freight for fly-away races. But for the rounds to which they can travel over land, they park together in a section of the paddock where the riders can escape the media and fans.

As I walked from the P1 parking area toward the media center I passed the paddock of riders’ RVs and saw this sign. I chose not to ask Cal about this as I did not want to get slammed for asking about a touchy subject, but I like the photo because it shows a seldom-seen side of the GP scene.

We tend to think of MotoGP riders as pampered, top-level athletes with entourages and handlers and so on. But it’s not impossible for one to be sitting in his RV, slowly going mad because people keep coming in and slamming the door. Neither is it impossible for someone to point out a misspelling in his warning, which is a nice reminder that in spite of their ungodly abilities on two wheels, they are still people, at least in some ways, just like the rest of us.