MV Agusta F3 Enters Production – Sales up 12% in 2011

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Only MV Agusta would send a press release out on the weekend, Super Bowl weekend no less. Apparently unable to contain the excitement that the MV Agusta F3 has entered production, the Varese-based company has not only sent out a proof of life video, but also released some information about its three-cylinder supersport and the company in general.

Reportedly selling 12% more motorcycles in 2011 than 2010 (that’s a volume change that can be counted in the hundreds, not thousands), MV Agusta also announced that its orders for the 2012 MV Agusta F3 and 2012 MV Agusta Brutale 675 have nearly doubled MV’s expected yearly volume, though by our math the Italian company is still likely shy of the sales needed to break-even on the financial side of the equation.

With its assembly line running at nearly double its usual capacity, MV Agusta has put together a quick behind the scenes video of the making of the F3. A cool look on what occurs behind the curtain of Oz, it is interesting to note that all the bikes shown are the MV Agusta F3 Serie Oro, and not the base model. While the Oro is to hit dealers in the USA before its $13,495 sibling, you would think that MV Agusta would have a couple of those on the assembly line already as well, considering after all that it is the MV Augusta F3 base model that will comprise the bulk of the company’s orders.

A&R is truly looking forward to the release of the MV Agusta F3, as it promises to be a potent machine with its symphony of 1,200 pieces. However, if there ever was a motorcycle whose failure to arrive to market on time wouldn’t surprise us, this would be the machine. We’ve already gone into detail about the troubles being banded about MV Agusta in business circles, and now it raises our eyebrow that in February of 2012 we still haven’t seen production progress on the base model F3 commence, the actual model that could define MV Agusta’s future.

2012 MV Agusta F3 Serie Oro:

Source: MV Agusta