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Lin Jarvis: Sponsorship, Vision, & Races Outside of Europe

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At the presentation of Yamaha’s 2013 MotoGP campaign, where the bike which Jorge Lorenzo and Valentino Rossi will ride in the coming season was unveiled, it was clear that there was one thing missing from the bike: this season, as for the last two years, Yamaha’s MotoGP team will not have a title sponsor, but will campaign in corporate colors once again.

Though the news hardly came as a surprise – the colors being used throughout the winter testing period suggested that Yamaha would be racing without a title sponsor – we were interested to find out whether the current situation is sustainable.

To that end, we cornered Yamaha Racing’s Managing Director Lin Jarvis, and put a few questions to him. Firstly, we asked, could Yamaha’s MotoGP team manage without a title sponsor, or was the expanded support from non-title sponsors sufficient? The answer to those questions was “yes and yes” Jarvis quipped.

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Racing

Moto2: Gino Rea Launches Self-Sponsored Wildcard Effort

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Despite losing his Moto2 ride after the withdrawal of a major sponsor from the ESGP team, Gino Rea is to contest selected Moto2 rounds in 2013. The young Englishman has received the go-ahead from Dorna and IRTA to enter as a wildcard at as many races as he can raise funds for in the 2013 season.

With material support from FTR, Rea will be testing and racing the 2013 version of the FTR Moto2 chassis. The team, run by Gino Rea and his father David, currently intend to race at 11 rounds of the Moto2 championship – basically, all of the European rounds. The exact number of races they will appear at will depend on the amount of money they can raise.

That is the big question for Rea. The young Londoner still needs to raise some £20,000 to contest each round. Rea has received strong support from his fan base, raising money from individual donations through the Gino Rea Club website. That effort continues, while Rea is also searching for more traditional sponsors. After the jump is a press release issued by Gino Rea, complete with contact details for potential sponsors.

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Opinion/Editorial

January 2013: The MotoGP & WSBK Story, So Far

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With the first full test for the World Superbike class behind us, and the first test of the MotoGP grid about to get underway at Sepang at the end of this week, it is time to take a look at motorcycle racing’s pre-season, and evaluate where we stand so far. Just what is the state of play for both MotoGP and World Superbike in 2013?

The question is even more pertinent now that both series have been taken under the wing of Dorna, much to the consternation of World Superbike fans and, to some extent, the WSBK paddock as well. It was feared that Dorna would either kill off World Superbike entirely to strengthen the position of MotoGP, or impose such stringent technical regulations on the series as to dumb it down to Superstock spec.

Fortunately, neither of those options looks likely. World Superbikes will continue as a separate series, Dorna CEO Carmelo Ezpeleta was keen to explain when quizzed about the takeover at Ducati’s Wrooom launch event early in January. The aim is to build a strong WSBK series to stand alongside MotoGP, preserving the unique identity of the two series – WSBK as a place to race production bikes, MotoGP as the series for racing prototypes.

But exactly how should the phrase “production bikes” be interpreted? As a hotted up version of the road-going model, as is the intention of Superstock, or as a genuine racing machine built using the production bike as a basis, which is much closer to what some regard as the ethos of WSBK? The answer, it appears, will lie somewhere in the middle, and the factories will have a major say in how this all turns out.

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Racing

Seeking Alpha – On Ignite’s MotoGP Sponsorship

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Ignite Asset Management is a new name in the MotoGP paddock’s lexicon, as well as the new sponsor of Ducati’s “junior” team. While each year sponsors come and go, Ignite is a bit different from the usual batch of names plastered on the side of a GP bike, and the investment firm is getting some interesting play in the otherwise unassuming motorcycle world.

If you are not sure what an “alternative asset management” investing firm happens to be, then the American company’s self-description as a “management firm led by a group of hedge fund industry veterans and supported by private investors that are driven by the undiscovered alpha” is going to really leave you really wondering what slicks-back the hair on these Wall Street types.

Boiled down to its essence, an alpha represents the ratio of an investments and measure how sizable a return was in relation to measured risk. A positive alpha coefficient signals that an investment was good not only in its return, but also in its risk management. Investors are always talking about “seeking alpha” and here Ignite is touting its professional ability of finding the diamond in the rough — standard Wall Street Napoleon Complex stuff.

So then, how does a company like Ignite Asset Management enter into a sport where the running joke about how to make $10 million dollars is to start with $100 million?

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Racing

Official: Monster to Sponsor Yamaha Factory MotoGP Team

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Monster Energy has agreed to a two-year partnership deal with Yamaha Factory Racing, which will see the Monster brand act as sponsor to Yamaha’s MotoGP team. The announcement had been widely anticipated, and reported on here prior to Christmas, and extends Monster’s participation in MotoGP, where they go head-to-head with the other energy drink giant, Red Bull.

Though the deal between Yamaha and Monster will provide a useful influx of cash for the Japanese factory team (Spanish website Motocuatro.com put the total sponsorship deal at 4 million euros) Monster will not become title sponsor. Instead, the Monster logos will receive the same kind of prominence as Japanese oil sponsor ENEOS, appearing on the fairings of both bikes, as well as on the leathers of both Jorge Lorenzo and Valentino Rossi.

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Racing

Monster To Sponsor Yamaha’s Factory MotoGP Team?

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It is looking increasingly likely that energy drink company Monster is to take on a role as co-sponsor of Yamaha’s MotoGP team. Spanish website Motocuatro is reporting that Yamaha has bought Jorge Lorenzo out of his personal sponsorship by rival energy drink maker Rockstar and that both Lorenzo and Valentino Rossi are to carry Monster sponsorship on their leathers and on the fairings of their Yamaha M1s for 2013 and 2014.

According to Motocuatro, the story started earlier this year, after Lorenzo renewed his contract with Rockstar, and Valentino Rossi announced he would be signing with Yamaha. Both Rockstar and Monster had been in talks with Yamaha to step up their sponsorship of their riders – both men have personal contracts with their respective energy drink brands – to increase exposure for the brand.

At first, Motocuatro reports, Monster showed an interest in moving up as co-sponsor on Rossi’s bike, gaining the same level of sticker coverage as ENEOS, the Japanese oil brand which also adorns the Yamaha’s fairings.

In response, Rockstar started negotiations with Yamaha to match Monster’s offer, meaning that both Lorenzo and Rossi would have equal levels of energy drink sponsorship on their bikes. Lorenzo would have Rockstar stickers, while Rossi would have Monster badges.

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Racing

Official: JX Nippon Oil Sponsors Yamaha in MotoGP

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When Yamaha’s MotoGP team lost its sponsorship from Petronas, it seemed like the buzzards had begun circling around the Japanese company’s racing efforts. Thankfully for GP racing fans, our friends at MotoMatters got word that Petronas’ departure was making way for a new sponsor, JX Nippon Oil & Energy Corporation.

Now formally announcing that JX Nippon Oil will sponsor Yamaha Racing’s factory MotoGP squad, our pre-season attention can now shift to see if Jorge Lorenzo and Ben Spies will have some new livery on display when Yamaha makes its formal 2012 team unveiling…oh, and how fast the 2012 Yamaha YZR-M1 will be against the factory Ducati Desmosedici GP12 and Honda RC213V. Something mildly related to all this is after the jump.

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Racing

Ant West Retires From MotoGP Because of No Sponsorship

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MotoGP rider Anthony West announced today his withdrawal from racing for the 2012 season, and likely his retirement from racing altogether. The Australian rider has had an up and down career, with two seasons in the premier class, along with the occasional forays and the 2009 season in World Supersport racing.

His best season, the 2003 250cc championship, saw West place seventh overall, scoring a single win and four total podium finishes during his run. Ant West spent the past two seasons riding in the Moto2 Championship for MZ-RE Honda, and was about to return to the premier class with the Speed Master team on a Aprilia CRT bike, but now says he won’t be able to compete because of a lack of personal sponsorship..

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Racing

Nippon Oil to Sponsor Yamaha’s MotoGP Team

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Last week we got news that Yamaha Racing and Petronas were concluding their three-year collaboration in MotoGP, as the Malaysian oil company’s contract with Yamaha came to an end, and was not to be renewed. Following Yamaha’s abysmal ability to keep or gain sponsorships for its racing efforts lately, the initial reaction to the news of Petronas’ departure was very grave in the MotoGP paddock. However, our friends at MotoMatters have confirmed that Yamaha will be replacing Petronas (not the Harry Potter spell, thanks irks) with Nippon Oil subsidiary brand ENEOS.

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Racing

MotoGP: Yamaha Loses Petronas Sponsorship

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Calling it the “natural conclusion” of their partnership, Yamaha’s MotoGP team and Malaysian oil giant Petronas have split ways after three years of racing sponsorship. Concluding a deal that is reportedly worth $8 million a year to the factory MotoGP team, Yamaha’s loss of Petronas will surely be felt in the team’s pocketbook, assuming of course that the Japanese manufacturer cannot replace the company with another on its sponsor roster.

After losing title sponsor Fiat for the 2011 season (due almost entirely to Yamaha’s inability to retain Valentino Rossi), Petronas and Yamaha Motor Kenkana Indonesia (Yamaha’s Indonesian arm) were left as the team’s main backers and official sponsors. Now with the loss of Petronas, many of the names on the side of the Yamaha YZR-M1 are those belonging to the tuning fork brand, leaving the financial burden for Yamaha’s MotoGP racing effort to come squarely out of one Yamaha coffer or another.

Surely to be taken as a sign of the decreased value of racing in MotoGP to race sponsors, this news has to be especially troubling for Yamaha, as it continues to lose its biggest sponsorship accounts, one after another. While it would appear that the Japanese manufacturer will have to foot another $8 million a year out its internal budget, the only silver lining to the situation could be the hope that the loss of Petronas is making way for a more lucrative sponsor. We wouldn’t hold our breath on that one though.

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Segway Sponsoring MotoCzysz 2011 Racing Season

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We heard rumors that Segway was sponsoring the MotoCzysz Isle of Man TT effort, but passed them off as too crazy to be true, as the rumors also suggested a three-bike team at the Isle, which we knew not to be true. Now we get official word that Segway is indeed sponsoring the Portland-based company, but not just at the Isle of Man TT, but throughout the 2011 racing season. We’re not sure which races that will be exactly for MotoCzysz, but you can count on an appearance at the FIM/TTXGP Laguna Seca round at the very least.

The press release goes on to say that “this combination results in a world class team of mechanical, electrical, and software engineers whose years of experience and knowledge will lead both companies to successes not only at the track but also with new vehicles in the marketplace,” which to us sounds like MotoCzysz has been busy hot-rodding a different kind of two-wheeled electric vehicle up in Portland. I can’t speak for the whole A&R crew, but personally I’d pay good money to see Michael Czysz on a Segway.

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