Nippon Oil to Sponsor Yamaha’s MotoGP Team

01/04/2012 @ 3:57 pm, by Jensen Beeler12 COMMENTS

Nippon Oil to Sponsor Yamahas MotoGP Team Yamaha YZR M1 sans Petronas crop1 635x440

Last week we got news that Yamaha Racing and Petronas were concluding their three-year collaboration in MotoGP, as the Malaysian oil company’s contract with Yamaha came to an end, and was not to be renewed. Following Yamaha’s abysmal ability to keep or gain sponsorships for its racing efforts lately, the initial reaction to the news of Petronas’ departure was very grave in the MotoGP paddock. However, our friends at MotoMatters have confirmed that Yamaha will be replacing Petronas (not the Harry Potter spell, thanks irks) with Nippon Oil subsidiary brand ENEOS.

Unable to announce the signing of ENEOS to the team because of the direct competition between the two oil companies (Business Etiquette 101), it is expected that Yamaha will make a formal announcement in the build-up to the 2012 season, likely around the team’s official 2012 unveiling. New to motorcycle racing sponsorship, the signing of ENEOS to Yamaha Racing’s MotoGP team is a bit of a coup, though it is not clear how big of a sponsorship the Japanese company is signed-on for from a money position. The Petronas deal was reportedly worth $8 million a year.

Source: MotoGrandPrix.gr via MotoMatters

Comment:

  1. Westward says:

    “the signing of ENEOS to Yamaha Racing’s MotoGP team is a bit of “”a”” coup,”

    It happens to us all…

  2. Alasdair says:

    I’m glad if this is tru, and I think the Eneos colors complement the classic Yamaha racing red and white, but I wonder how long it could last? As far as I know Eneos is only present in Japan and hence I don’t know if they would get much bang for their buck in terms of brand recognition translated into sales from foriegn viewers.

  3. Alasdair says:

    *true sorry

  4. JawDroppin says:

    dont they exist in the US as well (im from Australia – however they have a US website???)

    http://www.eneos.us/

    JD ;)

  5. AK says:

    Personally I never saw Eneos in US market.

  6. irksome says:

    Hey, that Harry Potter joke was MY line!

    Credit, please. It was a good one.

  7. Archer says:

    Eneos is operating two USA subs as well as importing their synthetic oils to the US, so the timing of this is good, especially with three USA MotoGP stages in 2013.

  8. MikeD says:

    Keeping it in the family…(^_^)

  9. Alasdair says:

    @Archer – thanks for clearing it up

  10. John says:

    And here’s a little artists impression of how it could look: bit.ly/xvdqDK

  11. MikeD says:

    U can’t miss THAT on the Grid…that’s some ORange[?] lol, sorry, color blind here…(-_-)’