It seems every couple months we have to report on the changing landscape in the moto-journalism realm, as the motorcycle industry continues a heavy churn with its constant state of flux and never-ending evolution (or lack thereof).
So far, we have seen a massive shakeup of Bonnier’s motorcycle titles, including Cycle World going to a quarterly format and Motorcyclist publishing every-other month format, while closing titles like Sport Rider and consolidating titles like Bagger and Hot Bikes.
We have seen The MAG Group (which is going through its own bankruptcy proceedings right now) close the doors at Motorcycle-USA, and also sell Cycle News to the motorcycle industry’s top advertising network.
We have also seen RideApart sold to media conglomerate Motor1 (and recently lost its Editor-in-Chief), Vertical Scope’s Motorcycle.com just lost its #1 and #2 leaders, Canada Moto Guide (the largest online publication in that region) has switched ownership, and internet upstart Rider’s Domain (owned by Jake Wilson) just let go of a significant part of its content and editorial staff.
And now today, we report that UK publication MotoFire has announced that it is for sale, with founders Steve Hunt and Ian Jubb (two ex-MCN employees) looking to take a step back from the website.
The print media landscape continues to change for the motorcycle industry, as Bonnier has just announced that Cycle World will be moving to a quarterly format, starting in 2018.
The move is similar to the changes made at sister publication Motorcyclist, where fewer print editions and a larger focus online are the name of the game.
Bonnier hopes that more “artistic” coffee table issues, will help buoy its print brands’ downward spiral, while the publishing house looks to aggregate news feeds and social media to boost its online sites.
As we reported, Sport Rider will no longer continue as a print publication, and DIRT RIDER will cease its publishing as well. Both titles will continue online it seems, however, though it is not clear how much original content they will run, and how frequently they will post stories.
Bonnier also announced that Hot Bike magazine will be combining with Baggers, to make one giant American v-twin publication, with a six-issue per year format.
Episode 68 of the Two Enthusiasts Podcast is one of our last shows recorded in 2017, and it’s a good one.
In this show, we start out with a discussion about the TVS Apache RR 310S – a bike that is very likely to become the basis for BMW’s next sport bike. This then leads to a discussion about the supersport class, and how to make more compelling models for enthusiasts.
Our attention then turns to the coming rule changes for the World Superbike Championship, and the rumors of similar movements in the MotoAmerica Championship. These changes will also have effects on future production machines, which we speculate upon.
The show wraps up with an interesting discussion about the motorcycle media landscape and what it means to be a “journalist” in this industry, and during this point in time in media consumption.
All in all, it’s a very interesting show, and we think you will enjoy it.
You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well.
We hope you will join the conversation, and leave us some audio comments at our new email address: email@example.com.
It has been speculated in the motorcycle community for quite some time now, and the day has finally come, as the Bonnier Motorcycle Group (BMG) announced today that it is ceasing production of Sport Rider Magazine. The news about Sport Rider comes wedged into a larger announcement, which involves BMG restructuring its motorcycle publishing and sales departments “in order to deliver more specialized content and provide better solutions for the motorcycle industry to engage with enthusiasts.” There is a lot to be said with how Bonnier is “restructuring” media, marketing, and editorial amongst its brands – perhaps better left for an article of its own – but the big shock today is how the closure of Sport Rider ends a 25-year tradition of covering the sport bike market in the United States.
Changes are afoot at Motorcyclist magazine, as the monthly publication is set to move to a six-issue per year format starting in Spring 2017. That transition will come from the direction of a new leader too, as Editor-in-Chief Marc Cook will be leaving Motorcyclist as well. Cook outlined his departure, and announced the new format for Motorcyclist, citing the many contributions his team of writers have made over the course of his tenure at the magazine. As the opening paragraph to Cook’s goodbye letter coyly suggests, the media landscape in the motorcycle industry is shifting, pushing Motorcyclist magazine in a new direction.
One thing we won’t be taking with us into the New Year will be Dealernews, as the business-focused publication closed its doors on December 23rd.
Owner UBM Advanstar announced the closure of the publication earlier this month, saying that print, web, and social media parts of the publication would cease, and while the website remains online, no new content has been posted.
An accomplished 24 year run comes to a close this March as IronWorks Magazine, a publication dedicated to Harley Davidson fans and custom motorcycle enthusiasts alike, prints its last issue.
IronWorks Magazine was started in 1989 by Dennis Stemp and his wife Marilyn, with the intention of producing a publication that would provide information about custom motorcycles that could not be found through other media, word of mouth or at the local shop.
The announcement came as publisher Hatton-Brown, which acquired the magazine in 1995, decided that the medium shift to digital publications combined with the costs for traditional print were not advantageous enough to continue.
This weekend, we reported on an interview that CMG Online did with Dave Hancock, Honda Motor Europe’s Head of Product Planning & Business Development, said that the Honda RC213 (unofficial name) street bike was going to cost £70,000-£80,000 ($110,000 to $125,000), which certainly lit up our comments section with enthusiasts who were hoping for a more affordable model from the Japanese manufacturer. Today, Japanese tuner magazine Young Machine is reporting to have the first images of the “Honda RCV1” street bike, which is already making its way around the internets as we speak, with various forms of information vetting. Is this our first glimpse at the Honda V4 street bike? Probably not.
Officially official now, Cycle World has been sold to print media giant Bonnier Corporation, owner of such titles as Popular Science, Parenting, Field & Stream, and other niche-market publications. Acquired from the Hearst Corporation, Cycle World will maintain its current editorial and writing staff as it moves to Bonnier, and from what we’ve gathered talking to CW employees the transition is being viewed favorably, and is in the best interest of the publication. This is the second time Cycle World has changed hands this year, as the publication was sold by Hachette Filipacchi to Hearst this past February.
After 40 years of covering the motorcycle industry, weekly magazine Cycle News ceased publishing nearly three months ago, survived only its website. It looks like the brand will live on though, as Cycle News has been acquired by the Motorsport Aftermarket Group (MAG), the owner of such brands like Vance & Hines, Renthal, and Performance Machine. MAG will now own and operate the cyclenews.com site, and will bring back former editor Paul Carruthers, who left Cycle News right before it stopped publication. MAG plans on focusing with an online publication strategy, with the possibility of a print edition coming out at some later time.
Who has two thumbs, $4.99, and no embargo obligations? These guys [holds up thumbs]! Do you want to know every dirty secret about the 2011 Kawasaki ZX-10R, but don’t want to wait until the big end-of-the-year bike shows? Well don’t worry, we won’t make you wait any longer than these overly-hyperbolized introductory paragraphs. In what can only be described as another “accidental” story leak by Cycle World, this embargoed information could be bought for $4.99 at the right news stand in Hollywood this evening (by the way, it’s a long drive from San Francisco). Since Asphalt & Rubber isn’t under any obligations to keep this information secret, we’ve waded through the non-copyrightable facts and figures on the 2011 Kawasaki ZX-10R and printed them here.
The first thing you need to know about the 2011 Kawasaki ZX-10R is that it comes in the color green.