Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.
Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.
Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.