Big news coming from Varese, Italy today, as MV Agusta announced that is has secured funding for a new five-year business plan.
The Italian brand is also announcing some changes in its top leadership, most notable of which is Giovanni Castiglioni pivoting into an advisory position.
It doesn’t take too much to get excited about an MV Agusta F3 800, as the Italian motorcycle looks as good as it handles.
One of the few sport bikes that doesn’t need a radical livery to look good, the simple and understated F3 800 is often regarded as two-wheeled art…and it’s easy to see why.
Putting those lines to good use, this past weekend at the UNICEF Summer Gala in Sardinia, this particular MV Agusta F3 800 helped raise €100,000 for the children’s fund.
Painted with a special livery, the motorcycle was one of several items auctioned to support UNICEF, with 100% of the proceeds going to the charity and the bike going to a generous MV Agusta collector.
Western brands partnering with Chinese companies is all the rage right now in the motorcycle industry, and the latest to follow this trend is MV Agusta.
Announcing today that MV Agusta will build 350cc to 500cc motorcycles with the help of the Loncin Motor Company, the Italian marque is gearing up to release a four-model family of small displacement machines.
More sales news today, as we get word from MV Agusta that they have sold out their Brutale 1000 Serie Oro and Superveloce 800 Serie Oro motorcycles.
Both of the Serie Oro models were limited to a production run of just 300 units each, which is a pretty common way for the Italian brand to launch new models, and we can expect more obtainable “normal” versions of these two bikes to be ready for next year.
While the volume of 300 units isn’t a terribly large or surprising number, one should remember the substantial price tags that come attached to these machines. The MV Agusta Superveloce 800 Serie Oro goes for €28,000 MSRP, while the MV Agusta Brutale 1000 Serie Oro astounds with its €43,000 MSRP.
Is there anything better than a viral media craze? Remember when people were pouring ice buckets on their heads for ALS? Or how about the second wind that the FaceApp has right now on social media?
Well, the latest one is called the bottle cap challenge, and it is as dumb as all the rest – though, you should donate money to ALS research.
Basically, you find a creative way to spin the cap off a bottle of soda, and put the video on YouTube/Facebook/Instagram/Grindr for all to see. Easy, right?
If MV Agusta’s current marketing strategy hasn’t turned you off to the brand, and you have the coin, the Italians have two pricey motorcycles that they would like you to put in your garage.
First up is the gorgeous MV Agusta Brutale 1000 Serie Oro, which sees the superbike engine found in the MV Agusta F4 shoehorned into a naked chassis, complete with winglets. With 205hp on tap, the MV Agusta Brutale 1000 Serie Oro is claiming a 187 mph top speed.
If you like that sort of thing, then you better break the piggy bank, because the limited edition MV Agusta Brutale 1000 Serie Oro is priced at $45,998 of the US market (€42,990 for the European market).
Episode 16 of the Brap Talk podcast is now out for your two-wheeled audio pleasure, and this is another two-hour show to sooth your two-wheeled aches.
We start the show off when Shahin’s trip out into the Washington BDR trails, on his Ducati Multistrada 1200 Enduro. The Shah also got a chance to throw a leg over a Walt Siegl Ducati adventure bike, which made him giddy with delight.
Meanwhile, Jensen was busy at the Barber Motorsports Park, riding the 2020 BMW S1000RR superbike. Giving his thoughts on that new machine, and the general state of the liter-bike category, you won’t want to miss his review. Additionally, the “Yensen” score for bikes is progressing nicely, which leads to a fun conversation.
It started with a social media post from the Italian motorcycle maker, with a naked female model posed provocatively on the new MV Agusta Superveloce 800.
The photo was a classic playing of an old motorcycle industry trope, where a sexy girl is draped over a motorcycle, like lavish window dressing at a fancy department store, hoping to get your attention…and then later your hard-earned money.
In that regard, MV Agusta’s ad campaign is nothing new for the motorcycle industry. Move along folks, nothing to see here.
This is business as usual in the two-wheeled world, and while even though the video campaign that came after the social media blitz was even more bizarre (and pornographic) in its story (or lack there of), we doubt few in Varese saw issue with the choice of messaging.
Sexy bike + sexy girl + quick edits = bikes sell. That is the basic formula that the monkeys in the motorcycle marketing departments have been using for the past 50 years. So why change it now?
We knew already that the MV Agusta Superveloce 800 will move from concept status to production model for next year, but now we know more from Italy.
The news is namely that the attractive retro-modern sport bike will debut as a “Serie Oro” model, a common nomenclature that MV Agusta uses for early premium edition motorcycles that often come in limited quantity.
As such, we know that only 300 units will be made of the MV Agusta Superveloce 800 Serie Oro, making this the latest limited edition model from the iconic brand.
What happens when your racing department decides to offer their own track bike on the market? If your racing department is MV Agusta Reparto Corse, then the result is what you see here, the MV Agusta F3XX.
An 800cc cousin to the machine that secured a podium finish in the most recent World Supersport round, the MV Agusta F3XX sees its Imola debut as good timing then.
Then when you consider the 160hp on tap, and 320 lbs sans fuel (343 lbs all fueled up), the spec sheet for the F3XX is certainly impressive.
The message from MV Agsuta was short and sweet on social media, “We feed your desire. The MV Agusta Superveloce. Coming 2020.” Three terse sentences, and with that we have confirmation that the MV Agusta Superveloce 800 will be a 2020 model year bike for the Italian brand.
It makes sense, though, as the Superveloce got a huge response on its debut last year at EICMA – almost eclipsing the company’s new production model, the MV Agusta Brutale 1000 Serie Oro, which we have heard very little about since the Italian trade show, and still doesn’t show up on the brand’s website.
Back to the Superveloce 800 though, the machine is a neo-retro take on the MV Agusta F3 800 sport bike, which it shares a platform with. This makes the MV Agusta Superveloce 800 mostly a styling exercise…but it is quite the design, if we do say so.