Yamaha Hopes to Sell 2,700 YZF-R1 Motorcycles in Europe Next Year

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Just last week, Yamaha unveiled the latest iteration of its YZF-R1 superbike, which sees a number of updates coming to the original liter-bike for the 2020 model year.

The machine is more evolution than revolution, and if we are really honest, the 2020 Yamaha YZF-R1 is really a refresh to keep the folks at Iwata relevant in the big-displacement sport bike category.

As such, we see changes coming to the bike’s cylinder head, airbox, and bodywork, along with updates to the software and suspension.

All of this is to ensure that the Yamaha YZF-R1 is inline with what is being offered by other brands in the superbike space.

Though there is a global decline in superbike sales, Yamaha remains the gold standard in the United States when it comes to superbike and supersport models.

For Europe next year, Yamaha has big plans for the R1 as well, with the Japanese brand stating that it plans to sell 2,700 units from the YZF-R1 family in the first full year of sales.

That number breaks down to 2,100 units of the Yamaha YZF-R1 motorcycle, and 600 units of the more premium Yamaha YZF-R1M offering.

With pricing on the YZF-R1 and YZF-R1M set at €19,300 and €26,000 respectively, this makes selling superbikes in Europe over a €55 million business for Yamaha, which is no small chunk of change for the Japanese motorcycle manufacturer.

It will be interesting to see if Yamaha can hit these sales targets in the coming months, and how the market will respond to the updates brought to this venerable platform.

2020 Yamaha YZF-R1:

Source: Yamaha Global

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.