MV Agusta announced today that it is relaunching its brand in the United States, and leading that charge will be the new CEO of MV Agusta USA, Christian Henderson.
Henderson’s marching orders are to expand the brand’s range of services in the United States, to enhance the customer experience, and to strengthen the dealer support network.
Episode 60 of the Brap Talk motorcycle podcast is out with another “weekly” episode, for your two-wheeled listening pleasure.
Our show begins with a talk about the debut of the Aprilia Tuono V4, which is well-timed as Jensen will soon be riding the newly updated RSV4 model.
The show also covers the updates to the MV Agusta 800cc lineup, and what this Italian brand can do to win the hearts and minds of US dealers, with special insights from Shahin.
We also discuss adaptive cruise control, the Honda CBR1000RR-R Fireblade SP recall, and the sell-out of the KTM 1290 Super Duke RR.
As you can tell, it’s a packed show, and we think you will find it to be an interesting. As always, keep checking back for our “weekly” chats.
You can find the latest episodes of the Brap Talk Podcast on iTunes, Google Play, Spotify, SoundCloud, or via your RSS feed. If you would like to become an A&R Pro member, you can do so here.
And if you’re not already, you should also listen to our sister podcasts, the MOTR Podcast and the Paddock Pass Podcast.
We could probably save a lot of pixels, and a lot of headlines, if we just wrote one story saying that updates have come to MV Agusta’s 800cc three-cylinder lineup…but where’s the fun in that?
Continuing the trickle of reveals, we have on the offer today the MV Agusta Brutale line, which includes the base model Brutale Rosso, the up-spec Brutale RR, and the auto-clutched Brutale RR SCS.
The stylish MV Agusta Superveloce model is getting some updates for the 2021 model year, along with an extra letter.
The big news is the Euro5 homologation for the 800cc sport bike, with a plethora of small changes to get the MV Agusta Superveloce across the finish line for the stricter European emission standards.
There is also the new white-clad MV Agusta Superveloce S model, which adds a few stylish flares for its extra letter.
When it comes to motorcycle brands that are based in the Lombardy region of Italy, the thought of MV Agusta immediately comes to mind.
However, an even smaller boutique marque exists in this beautiful region of the boot-shaped country: Magni Motorcycles.
The name Magni should be a familiar one with students of the industry, as the company’s namesake, Arturo Magni, is one of Italy’s more important figures in the motorcycle industry.
And this, the Magni Italia 01/01, is an homage to Arturo’s legacy.
The wait is over, and now we see what has been cooking in Varese, as MV Agusta has partnered with French automotive brand Alpine to create another Italian beauty.
The second automotive collaboration done by the Italian motorcycle brand, this one sees the MV Agusta Superveloce 800 getting the Alpine treatment, with the company’s traditional blue and white livery.
As one would expect, the partnership is mostly a design exercise, with only 110 machines being made in this limited edition run (a nod to the Alpine A110 sports car), though it is worth looking more than skin deep to see the changes this bike heralds for the 2021 model year.
A curious email graced our inbox, as it seems that MV Agusta is teasing a new model that will debut this time next week.
The bike is called the “Alpine” and it features a fetching blue and grey color pairing, we don’t know too much about this machine, but the name and logo provide some hints, since they are from Automobiles Alpine.
This would suggest to us that MV Agusta has another super-exclusive model cooking, similar to what we saw with the MV Agusta F4Z collaboration with Zagato.
What kind of bike this will be though is anyone’s guess.
This year marks the 75th anniversary of the MV Agusta motorcycle company, so of course the Italian brand has a limited edition motorcycle to celebrate the occasion. That bike is the MV Agusta Superveloce 75 Anniversario.
Based off the MV Agusta Superveloce 800 retro-inspired sport bike, the anniversary machine has a few choice pieces to set it apart from the rest, most notable its tricolore paint job with red seat and gold highlights.
A break from our regularly scheduled program, we bring you a bit of fun. In this video, MV Agusta sponsored rider Thibaut Nogues takes on a trip slideways through the Alps to the French Riviera.
Do so, Mr. Nogues is on his specially prepped MV Agusta F3 800 sport bike, and is soon joined by the new MV Agusta Superveloce 800.
Fresh with its new livery design, MV Agusta sent us these photos of the Superveloce 800, which is just now starting to make its way out of the Italian company’s factory in Varese.
While the basics of the motorcycle center around MV Agusta’s modern 145hp, 800cc, three-cylinder platform, the exterior of the Superveloce 800 is what is grabbing headlines, as the retro-modern look of the sport bike is quite the head-turner.
Therefore it should go without saying that we needed little convincing in order to publish the 98 high-resolution phots of this machine.
MV Agusta is making an interesting move in its sport bike lineup, announcing this week that they will be adding the company’s “Smart Clutch System” (SCS) to its Brutale 800 RR and Dragster 800 RR models.
For those that don’t remember the debut of the Smart Clutch System, it was built in collaboration with Rekluse, and first debuted on the MV Agusta Turismo Veloce Lusso sport-tourer.
Effectively, the implementation of the Smart Clutch System means that an MV Agusta rider needs only to use the clutch when firing up the motorcycle, as the clutch will auto-engage when coming to a stop, and isn’t necessary when shifting because of the up/down quickshifter.