MV Agusta


Big news today regarding Pierer Mobility (the parent company to KTM, Husqvarna, and GasGas) and MV Agusta, as the Austrian company is set to take a 25.1% ownership stake in the Italian manufacturer.

The news comes just a couple weeks after it was announced that KTM North America would takeover distribution of MV Agusta's motorcycles in the United States, and quells rumors that have been circling about KTM's interest in the Varese brand.

Through a terse press release, the two companies have released few details on their strategic alliance, but it does seem that the ownership stake in MV Agusta comes with a lifeline of capital to keep Italian factory churning out exotic sport bikes.

The press release also explains that Pierer Mobility will takeover the supply chain and purchasing for MV Agusta, and that KTM et al will handle distribution for MV Agusta in certain unnamed markets - like what has already been announced in the USA.

Source: MV Agusta

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Before there was an Asphalt & Rubber, I spent some time working for the United Nations, prosecuting war criminals from the Balkan and Rwandan conflicts. These we massively devastating events, where neighbors found ways to dehumanize each other and through that process, commit acts that rose to the level of genocide and crimes against humanity.

While those crimes unfolded, the world stood by and watched, and in the case of the massacre done in Srebrenica, forces of good were forced to stand idly by and watch evil perpetrated right in front of them.

My work then at The Hague was part of an effort to correct the wrongs of indifferent nations, who suffered the guilt of not doing more – not interceding, largely because their toolbox of remedies was so limited and complicated at the time.

For the past weeks, I have found myself watching once again as neighbors attack neighbors, and heinous acts are perpetrated against the innocent. It is as deeply troubling this time around as it was before, but it is also different.

The past few days have seen a new front against evil emerge, one that spans outside the realm of politics and non-governmental organizations. In Thomas Friedman’s flat world, economics and business have just as much influence as armies and politicians.

Companies that are willing to draw a line in the sand between profits and people are showing that they can influence the world in new ways, and that we have shared goals of prospering together. This is a new kind of modern warfare.

So, it is warming to see that those in the motorcycle industry who have a voice and influence over the events surrounding them are using that platform, and I am sincerely thankful to see in my inbox today the following open letter from MV Agusta CEO Timur Sardarov, himself a Russian national.

If you want proof that the middleweight adventure category is red hot right, look no further than MV Agusta, as the Italian brand has not one, but two machines for us this EICMA show that are designed to travel whatever road the world can throw at it.

Part of the larger “Lucky Explorer Project”, this lineup of ADV machines showcase the Italian brand’s two new engine platforms: a 930cc triple, and a 550cc parallel-twin.

If the you couldn’t figure it out on your own, the MV Agusta Lucky Explorer 9.5 is the larger of the two bikes on offer, and seems set to tackle the premium end of the Western market.

Start the countdown for MV Agusta’s adventure bike reveal, as the Italian brand has signaled that it will it be debuting, not one but two ADV bikes at EICMA this year.

Starting with its “Lucky Explorer Project” name, and imagery from the Dakar Rally, it is clear that MV Agusta is trying to draw a line to the company’s rally-raid history through the Cagiva brand (something another Italian motorcycle brand does as well).

We are just days away from this year’s EICMA show, which means new bike leaks are coming in hot and heavy. The latest comes to us  from the folks at MV Agusta, which has been hard at work on its new 950cc three-cylinder platform.

The first bike that we seem to be getting from this new displacement is an adventure-tourer, as photos of the machine have been spotted on the road with an MV Agusta test rider onboard.

In the ongoing debate about who is the greatest motorcycle racer of all time, the short-list of names always includes Giacomo Agostini – the the winningest grand prix racer of all-time.

And to earn that reputation, Agostini relied on the MV Agusta, the marque that was almost exclusively responsible for hurling the Italian to 15 world championships and 10 Isle of Man TT wins.

This makes the names Giacomo Agostini and MV Agusta almost inseparable from each other, and today’s news furthers that bond as the MV Agusta Superveloce Ago is a limited edition homage to that legacy.

A collaboration between the Nordschleife and MV Agusta sees us today talking about the aptly named MV Agusta Brutale 1000 Nürburgring – the most extreme Brutale 1000 built to date.

This limited edition machine features carbon fiber BST wheels, for better turning and less unsprung weight.

A single-can full titanium Arrow exhaust is also a highlight, and uses a longer primary manifold for higher torque values. A “race” ECU is also included in the package.

When the MV Agusta Brutale 1000 RR debuted, it was herald as a bold, raw, and fast street bike. A true streetfighter in the sense that it was a superbike sans fairings, and not for the weak of heart.

With 205hp (153 kW) on tap from its 998cc inline-four engine, the only thing more audacious than the Brutale 1000 RR (other than the über-extravagant Brutale 1000 Serie Oro) was its $32,000 price tag.

That put the MV Agusta Brutale 1000 RR out of reach for many riders, and now the Italian brand hopes to widen its base with a “more affordable” model. Notice though, we still did not use the word “cheap” to describe this new machine.

Say hello to the MV Agusta Brutale 1000 RS – Varese’s newest motorcycle for the 2022 model year.

If you fancied an MV Agusta F3 800 in your garage, then we have good news for you, as the Italian brand has added the F3 to its “Rosso” line of more affordable models.

That is a good thing, because MV Agusta has seemingly done away with the 675cc three-cylinder version (there is no mention of it on MV Agusta’s website now), which normally would have taken the more affordable entry point into the Italian brand.