I’m not sure that the news of Triumph partnering with Bajaj quite made the impact on the motorcycle industry that it deserves.
Maybe it is because we have seen Triumph misstep with smaller displacement machines in the past (with an Indian partner, no less), or perhaps it is because the press release penned by Triumph CEO Nick Bloor was utterly incomprehensible, and devoid of any concrete facts.
Either way, the news is worth spilling some more pixels over, because there is a bit at stake in the coming years for the motorcycle OEMs, and Triumph just made a bid for sizable land grab for it.
There is some big news coming out of the motorcycle industry today, as Triumph and Bajaj have just announced a new global partnership that will see the two brands collaborating on new middleweight motorcycles for the global market. It is still not clear what the fine-print of the deal looks like, but an obvious guess would be that Triumph and Bajaj will co-develop middleweight motorcycles for both emerging and developed markets, with both brands taking advantage of the other’s distribution to reach new untapped customers. If this sounds like a familiar strategy, you would be right, as Bajaj’s deal with Triumph is very similar to the deal the Indian brand struck with KTM. However, in the case of Triumph, Bajaj is not taking an equity stake in the British marque.
Ducati CEO Claudio Domenicali has made it pretty clear that he has no plans to take Ducati into the realm of small-displacement motorcycles, and he has flat-out squashed the chances Ducati making a scooter. This could make thigns difficult for the Italian brand, especially as the hot regions for growth in the motorcycle industry are teeming with machines under 500cc in engine displacement — markets like Southeast Asia, India, China, and the countries of South America. So what are Ducati fans in these countries to do? Well, where there is a will, there is a way…and for some Thai riders, that will manifests itself in a big way. Taking one perfectly good Honda Grom monkey bike, add in some impressively downsized Ducati Monster bodywork, and well…we introduce to you the Gromcati.
According to the Indonesian publication TMC Blog, Kawasaki is working on a performance-oriented 250cc four-cylinder…and they have the supposed photos to prove it. The news should be well-received by those who remember the high-revving small-displacement Japanese machines of just a few decades ago.
Southeast Asian markets, like Indonesia’s, are driven by graduated taxes on motorcycle displacement. For the Indonesian market, machines 250cc to 500cc in displacement receive a 60% tax rate, while machine over 500cc are taxed at 75%. Unsurprisingly then, bikes under 250cc are accounting for the lion’s share of motorcycle sales.
Working against that taxation plan is the growing middle class in these regions, with consumers able to purchase more expensive motorbikes, and looking for more performance in the process. This trend is what helped bring the Yamaha R25 to market (and production) in Indonesia, along with the slew of other ~250cc machines we’ve seen from Honda, Kawasaki, and KTM.
The wait is finally over, as the Yamaha YZF-R25 has been revealed to the world, at a press launch in Indonesia. Based aroun a fuel-injected 249cc parallel-twin engine, which makes 35.5hp and 16.7 lbs•ft of torque, the YZF-R25 is Yamaha’s response to the newly revived 250cc sport bike category, which Honda and Kawasaki have been dominating, as of late. Built in Indonesia, and being released into that market in July of this year, Yamaha sees 12,000 units being sold worldwide in the next 12 months for the R25 — a number we suspect will grow as more markets added. Yamaha says that the YZF-R25 was designed specifically with the ASEAN (Southeast Asia) and emerging markets (India) in mind, which only piques our interest further about a 300cc model for the North American and European markets at a later date.
Last week, alleged photos of the much-anticipated Yamaha YZF-R25 made their rounds on the internet. The shots in question were really just of a tail light and tail section, which honestly could have been of anything — so, we passed on running them.
We get it, it had been a slow news week in the motorcycle world…but the photos had no substance, and we really just don’t go for the whole linkbait thing here. We’d make you a Top 10 list as to why, but you wouldn’t believe what we’d type next (did you see what we did there?).
Anyhoo…today we have something of some real substance: our first proper shots of the Yamaha R25, courtesy of our Indonesian friends over at TMC Blog. Giving us a proper view of the R25’s profile and front fairings, we know that this is the R25 because of the teaser film released during Yamaha’s RevStation site.
As the West gradually loses its grip on world economic and political power, it’s only natural that global industries refocus their efforts to market and develop products for the new guards of the economic order.
As this decade nears middle age, we are seeing more and more motorcycle companies seeking a foothold in South Asian, East Asian and Southeast Asian markets.
The reasons are simple: larger, more populous markets with higher percentages of prospective riders that are rapidly gaining economic and social standing means more people to sell to.
Thus as two-wheelers become more of a commodity of choice as well as commodity of necessity, it opens up opportunities for heretofore unattainable brands to begin marketing to newly affluent demographics.
Capital goes where capital flows, and it seems that India is turning out to be both a huge market expansion and production opportunity for many manufacturers.
As such Stefan Pierer, KTM’s President and CEO, says the Austrian company is considering manufacturing a 500cc and 800c parallel twin motorcycle on the subcontinent sometime in the next three years.
With the internet buzzing yet again about rumors of Ducati planning to build a scooter model, Ducati CEO Claudio Domenicali has also once again had to dismiss any truth to the matter. Talking to MCN about the matter, Domenicali said simply that “A scooter is not in the foreseeable future for Ducati.” Domenicali went on to explain that small-displacement machines were not in the cards for Ducati and the brand’s foreseeable future, with the Italian motorcycle company electing instead to focus on niches with the larger displacement categories. It is no secret that Ducati is looking to introduce a scrambler-style model for the 2015 model year, and other models are presumably in the works as well.
The rumors about a Ducati Scooter for the next model year are hitting the internet hard lately, and that is perhaps unsurprising. Ducati’s sales stalled in the third quarter of this year, and the Italian motorcycle company at this point in time is simply trying to finish 2013 on par with its 2012 success. There is also the fact that Audi AG now owns Ducati Motor Holding, and would like to see the ~44,000 unit company bump its figures into the six-figure territory, and help its German owner take a certain Bavarian brand head-on in the two and four-wheeled industries. The current slate of internet conjecture about a high-performance maxi-scooter, along the same lines as the Yamaha TMAX, appear to be just that: conjecture.
For the American market, its all about the 2014 KTM RC390 and its single-cylinder sport bike format. But for the rest of the world, especially emerging markets, the talk of the 2013 EICMA show is focusing on the KTM RC200 and KTM RC125 — the smaller siblings in KTM’s “Race Competition” line.
Like the RC390, the RC200 and RC125 share engine designs with their Duke model counterparts. Both bikes feature the same aggressive styling as the KTM RC390, courtesy of Kiska Design, and are ideally situated for markets with tiered licensing programs and heavily segmented small-displacement categories. For us, we just think these motorcycles look hot.