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Triumph’s Bid to Take Over the World with Bajaj

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I'm not sure that the news of Triumph partnering with Bajaj quite made the impact on the motorcycle industry that it deserves.

Maybe it is because we have seen Triumph misstep with smaller displacement machines in the past (with an Indian partner, no less), or perhaps it is because the press release penned by Triumph CEO Nick Bloor was utterly incomprehensible, and devoid of any concrete facts.

Either way, the news is worth spilling some more pixels over, because there is a bit at stake in the coming years for the motorcycle OEMs, and Triumph just made a bid for sizable land grab for it.

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Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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