Harley-Davidson Q2 2017 Sales Tank 9.3% in the USA

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Any hopes of the US motorcycle market making gains in 2017 appear to be going out the window, as Harley-Davidson reports that its Q2 2017 sales are down a whopping 9.3% – prompting the Bar & Shield brand to readjust its delivery numbers to dealers in the United States.

Sales worldwide were equally bleak for the American company, with international figures down 2.3% for the same time period. This means Harley-Davidson’s combined worldwide sales numbers are down 6.7% for Q2 2017.

As a result, Harley-Davidson CEO Matt Levatich said that Harley-Davidson would see a reduction in its workforce, though he would not offer specifics on what that could look like for its mostly union workforce.

Upon the release of quarterly sales information, Harley-Davidson stock dropped by over 10%, and it sits 8% below its opening price at the time of this writing.

Harley-Davidson sales are down in virtually every market, with only Latin American gaining over last year’s six-month figures. Citing a weakening global market, Harley-Davidson now expects to ship between 241,000 and 246,000 motorcycles to dealers in 2017.

On the financial side of things, Harley-Davidson has taken a hit both on revenue and net income. Harley-Davidson made $258.9 million in Q2 2017, down 8.3% from the $280.4 million it made in Q2 2016. Similarly, revenue fell by 5%, from $1.86 billion to $1.77 billion.

With this doom and gloom surround the iconic American motorcycle brand, one has to wonder how serious the rumors are of Harley-Davidson’s supposed purchase of Ducati Motor Holding. We remain unconvinced.

Source: Harley-Davidson

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.