Ducati Reports 21% Sales Gain in 2012

03/12/2013 @ 12:39 pm, by Jensen Beeler16 COMMENTS

Ducati Reports 21% Sales Gain in 2012 Ducati 1199 Panigale R 635x475

As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

“Ducati closed 2012 with revenues of 606 million euro, an increase of 16% compared with 2011 and a total of 44,102 motorcycles delivered to customers,” said CEO of Ducati Motor Holding Gabriele Del Torchio. “Our growth rate has been especially impressive in the US, currently our primary-focus market, with sales up by 21% compared to 2011, confirming an absolutely positive trend for this country, where Ducati sales have increased consistently for the past 30 months.”

“We are also achieving major results and important goals throughout the Far East, thanks to a marketing policy which specifically targets new and emerging markets and has returned growth in terms market share and profits.”

“With new stakeholders in the company, Ducati has never been so solid, and these positive figures confirm the value and commitment of all the company staff and of our brand, increasingly popular, appreciated and renowned all over the world,” Del Torchio continued.

“The 2013 product range, including the new Multistrada, Hypermotard, Hyperstrada and 1199 Panigale R models, is the expression of technological excellence and the emotional impact of our products, ever-important in the current, highly competitive economic climate, perfectly complements our unmistakable, all-Italian style. Ducati is today, and will continue to be, a product-oriented company, with development and innovation as the milestones of our growth strategy.”

Source: Ducati Motor Holdings

Comment:

  1. Andrey says:

    It will be interesting to see if Audi let crap product like the plastic tanks out in future… I am picking it will not.
    Glad to see they are making money. I just hope the quality of the product remains good.

  2. CTK says:

    I’m curious to see where the gains are. Obviously the Panigale helped, even with all its problems. But the big sales come from the adventure bkes. I would love to see a breakdown per model. I bet the 848 sales are pretty much dead, etc.

  3. Duca says:

    @CTK You’re wrong…848 selling well…..Superbikes and Monster two biggest sellers

  4. smiler says:

    I think and obviously in the US, sales were spearheaded by the Diavel. The 1199 has sold really well, almost as many as the BMW.
    I rode a Multi and thinking it would be a handful and bargelike it was just brilliant. Really responsive, the different maps, were, useful and on sport mode it really goes.
    Good for them, just need to get that damn GP bike sorted now.

  5. Jerry says:

    Yeah Team!!

  6. spytech says:

    Stick and 11 degree version of the panigale engine into the new hypermotard and they have a new buyer!!! yes, its too much power, but it will be soo much fun!

  7. Norm G. says:

    re: “It will be interesting to see if Audi let crap product like the plastic tanks out in future… I am picking it will not.”

    the fix was already attended to well before anybody knew from audi. see entry for the monsters, hypermotard, last generation superbikes, etc.

  8. Norm G. says:

    re: “Perhaps more importantly, the American market has solidified its position as the brand’s most important market”

    nicky and ben, you may go ahead and let a smile or 2 slip through, but after that i want poker faces.

  9. andrey says:

    “the fix was already attended to well before anybody knew from audi. see entry for the monsters, hypermotard, last generation superbikes, etc.”
    Norm,
    There has been no “fix”; shimming loose tanks that have expanded and deformed, or replacing them with the same defective product is not a “fix”.
    I am aware that this was pre Audi; thats why I stated
    “It will be interesting to see if Audi let crap product like….”
    As nice as they are, Nicky and Ben are just marketing people to help with US sales…. all credit to them in their day but not close enough for a title these days unfortunately.

  10. Duca says:

    Andrey, they haven’t replaced defective items with identical bits. You realize Ducati has to pay dealers for the tanks that are replaced, right? Right. Manufacturers don’t want buybacks.

  11. Andrey says:

    Duca
    The tanks are replaced with identical tanks made from the same material that is still subject to the expansion issues. I know this from first hand experience. You are incorrect unless you have first hand inside knowledge that Ducati has changed the material that the tanks are being made form by their supplier.
    Ducati agreed in their lawsuit to replace or shim for a fixed period of time after which it will become the owners problem.
    I have 3 Ducatis with expanding tanks! Hopefully Audi will bring German quality expectations to bolster Ducatis’ weaknesses in these areas.

  12. DareN says:

    Ok, let`s get the facts straight:
    1. Ducati does not make tanks, Acerbis does.
    2. Tanks problems are not exclusive to Ducati – KTM, Aprillia,Triumph, Benelli and Moto Guzzi have the same problems.
    3. Ducati did adress the problem – new tanks are smaller in size so the plastic does not rub against the frame / forks. Ok, I get it – it is not a perfect solution, but certainly they are not ignoring the problem.
    Andrey – point your finger at federal government for forsing us to use ethanol gasoline…

  13. Damo says:

    @DareN

    How about we point the finger at the end use companies that failed to properly test their gas tanks with the appropriate fuel compositions?

    Why has the vast majority of motorcycle companies never had the expanding tank problems (i.e. none of the Japanese makers)?

    Point the finger where it belongs, you need look no further than the name on the side of your fairing.

    http://deformedfueltanks.com/

    (It should be noted that all post 2010 bikes do not have this issue, nor do any of the metal tanked models)

  14. Norm G. says:

    re: “Norm, There has been no “fix”; shimming loose tanks that have expanded and deformed, or replacing them with the same defective product is not a “fix”.”

    the fix for the sportclassics has been to cancel the line in it’s entirety. they’ve moved on.

  15. Andrey says:

    You’ve missed the point again Norm.

  16. Jerry says:

    1/2 ounce of Stabil Marine per 5 gallons cures this tank swelling issue….