The Three Big Trends That We Saw at EICMA

The 2017 EICMA show has come and gone, and with it our glimpse at the new motorcycles that will arrive for the next model year, and beyond. EICMA week has always been my Super Bowl, as it culminates the year’s work, and also sets the tone for the upcoming riding season. Beyond just my limited world though, EICMA sets the trends and the expectations of the motorcycle industry. There is no trade show in our two-wheeled microcosm that has a larger influence than EICMA. So, while all the new models that we just saw are the week’s big headlines, it is really the trends and movements that will dictate the future of the motorcycle industry. For this round of the EICMA show, three major trends presented themselves in Milan, along with a few more notable occurrences.

ARCH Motorcycle’s Next Bike Won’t Be a Cruiser

ARCH Motorcycle is in Italy right now, and they just took the wraps off three bikes, one of which isn’t so much a cruiser, as it is a naked roadster model. Built using carbon fiber MonoCell chassis technology, a building technique usually reserved for ultra high-end sport cars and Formula 1 racing chassis, the ARCH Method143 features a potent 143ci (2,343) v-twin engine. Though, instead of the performance cruiser layout the company is better known for, the ARCH Method143 will have mid-body rearsets for the feet, and clip-on handlebars for the hands, making for a very sporty riding position. Backing up that notion is the use of Öhlins suspension, which includes a proprietary Öhlins FGRT series front fork with carbon fiber airfoil covers.

No One Seemed to Notice that the MV Agusta Dragster 800 RR Is New for the 2018 Model Year

We had to search high and low for information about the 2018 MV Agusta Dragster 800 RR – it doesn’t help that MV Agusta’s press site is offline right now – but it seems just about every news publication missed the fact that this attractive roadster got some serious changes for the 2018 model year. These unnoticed changes certainly are partially due to the fact that MV Agusta went without a press introduction at this year’s EICMA show, but it is also due to the company’s never-ending line of “bold new graphics” changes, one-off customs, and special livery designs, which only muddy the waters for when actual changes occur.

Kawasaki Ninja Z900RS Cafe Brings Modern to Retro

Kawasaki made an impression at this year’s Tokyo Motor Show, debuting the new Z900RS standard. The premise was simple there: take the potent Kawasaki Z900 street bike, and dress it in retro clothing. The effect was something that looked incredibly like the Kawasaki Zephyr of old, but with modern brakes, suspension, traction control, and even a slipper-assist clutch. Now we see that Team Green plans on already expanding the line, debuting today the 2018 Kawasaki Ninja Z900RS Cafe. Basically the Z900RS with a bikini fairing, this modern café racer should be a perfect fit for those riders that want an older looking motorcycle that doesn’t run like an older looking motorcycle. Mostly a visual exercise, the basic stats of the Z900RS Cafe don’t stray too far from the donor bike from whence it came.

Kawasaki Ninja ZX-10R SE Debuts with Track Goodies

For the 2018 model year, Kawasaki continues to develop its superbike package. As such, the 2018 Kawasaki Ninja ZX-10R SE brings some special new features, to earn those extra letters after its name. The big addition is the new Showa electronic suspension, which is the only semi-active suspension system on motorcycles that includes built-in stroke sensors. These stroke sensors are able to measure the movement of the fork and shock internals, allowing Showa’s suspension to measure and change its damping settings on the fly, as you ride. The Kawasaki Ninja ZX-10R SE also gets the forged aluminum wheels found on Kawasaki’s homologation-spec superbike, the Ninja ZX-10RR, which should help the Ninja ZX-10R SE feel more nimble on the race track, despite its 459 lbs wet weight.

So Many Photos of the New KTM 790 Duke to Drool Over

We are rapidly coming to the conclusion that the new KTM 790 Duke is the bike of this year’s EICMA show. Making a potent 105hp from its 799cc parallel-twin engine, packed into a 418 lbs (wet)steel trellis body, the 2018 KTM 790 Duke brings a host of features to the middleweight sport bike category. In typical KTM fashion, the 790 Duke left no angle behind in its high school honors geometry course, and the LED headlight builds upon the common design features that KTM has been putting together on its street-going machines. Not quite the vision that was the KTM 790 Duke prototype, the production model still evokes the same emotions, and is handsome in its own right – allaying our fears when seeing spy shots of the machine.

Mega Gallery: Husqvarna Vitpilen 701

We have had to wait two years to see it come into production, but the Husqvarna Vitpilen 701 will finally be available to motorcyclists in March 2018. As an added bonus, the street-going machine stays true to its concept design, which wowed the crowd at last year’s EICMA show. This year in Milan, the Husqvarna Vitpilen 701 is all the talk of EICMA, and while “Best in Show” at EICMA almost exclusively goes to an Italian marque, the real winners are surely coming from Austria, as both the Husqvarna Vitpilen 701 and KTM 790 Duke look like winners. A duality from Mattighofen, KTM and Husqvarna approach motorcycles from two opposite spectrums. KTM lives in the extreme, with an edgy focus on its “Ready to Race” mentality. Conversely, Husqvarna is subtle and sophisticated…maybe even understated.

Aprilia RSV4 Comes with Winglets for 2018, Yup…Winglets

The Aprilia Factory Works program has always been an impressive part of the Noale company’s lineup, and it offers the 250hp Aprilia RSV4 R FW-GP to any mere mortal who can afford such a thing. For those of us who have to work for a living, perhaps the Superstock version of the Aprilia RSV4 RF factory works bike is enough to suffice for our track and racing needs. It makes 215hp at the crank, is totally race legal, is hand-built by factory race technicians in Italy, and oh…IT COMES WITH WINGLETS. Aprilia prefers the term “aerodynamic appendages” in its press release, but we all know what they are talking about. Developed by Aprilia Racing as part of the Aprilia RS-GP MotoGP bike program, now you too can benefit from GP-level aerodynamics.

Officially Official: KTM 790 Adventure R Prototype

We were the first outlet to bring you photos of the KTM 790 Adventure R prototype, but now this 799cc trail-shredding machine is out in the wild, and we can share with you more specs, details, and higher resolution photos. The first point is the obvious, the KTM 790 Adventure R will not be a 2018 model, but instead will debut for the 2019 model year. It shares a parallel-twin engine with the KTM 790 Duke, which also debuted today at the EICMA show in Milan. The 105hp engine is a fully stressed part of the steel-tube chassis, which means there should be excellent weight savings for the 790 Adventure R. A full electronics suite is expected as well, with the 790 Duke already showing itself to be fully stocked against the competition.

Moto Guzzi V85 – A New Platform, A New Enduro

A quirky bike in its own right, the Moto Guzzi Stelvio had a strange cult following behind its bulky adventure-touring frame. As such, it was missed when it disappeared from Moto Guzzi’s lineup. Well, now it’s back…sort of. The following is what’s being called the Moto Guzzi V85 concept. It’s a loud enduro model that picks up where the Stelvio left off, and it also boasts a new 850cc engine platform from the Italian brand, which with its 80hp, will sit between the V7/V9 family of bikes, and the big 1400 cruisers. Strangely, Moto Guzzi isn’t sharing too many details about the new V85 concept, though we know that it will have a fully digital dash, as well as LED daytime running lights.

The Precarious State of MV Agusta

03/23/2016 @ 2:02 pm, by Jensen Beeler39 COMMENTS

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MV Agusta as a motorcycle company has always seemed to have feet of clay, especially when its financial future is concerned. Today is no different, as MV Agusta has announced its intentions to restructure its debt, in order to keep the company afloat.

Afloat is an interesting phrase, as the storied Italian brand has changed hands four times in the past 12 years, with two of those purchase prices being a token euro, as MV Agusta’s liabilities far outstripped the company’s assets and holdings.

Fast-forward in time and it would be easy to say that not much has changed, as MV Agusta now has €40 million in liabilities on its balance sheet, all non-essential staff have been furloughed, the production lines in Varese recently have been motionless.

While this seems like more of the same from MV Agusta, the situation is far more complex, and for once in its lifetime, it isn’t MV Agusta’s lack of sales that are to blame. In fact, it’s the opposite, as it is MV Agusta’s success in growing its motorcycles that is the cause of its current financial situation.

That might seem like a counterintuitive notion, but if you understand the relationships between chickens, eggs, and which came first, then you will understand the situation at hand here with MV Agusta.

And while this impasse isn’t a new one in the business world, it doesn’t change the fact that the future of MV Agusta is in a precarious state.

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Video: Building the MV Agusta F3

12/23/2012 @ 2:37 pm, by Jensen Beeler12 COMMENTS

Have you ever wondered what the backstory was to building a motorcycle? Perhaps no greater version of that story exists than the rebirth of MV Agusta from the hands of Harley-Davidson, and the building of the company’s supersport model, the MV Agusta F3. Making an appearance on National Geographic‘s “Mega Factories” show, the doors of MV Agusta were opened up to the film crew’s cameras, and a fairly candid look at what is behind the curtain takes place.

The reason for the show’s success is because it is always interesting to see what goes into building our favorite machines, and for motorcycle enthusiasts, the insight given by MV Agusta tells more of the saga that surrounded the development and production of the F3, and the reason for its delays to market.

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An Open Letter from MV Agusta’s Giovanni Castiglioni

09/09/2011 @ 10:17 am, by Jensen Beeler1 COMMENT

It is a tumultuous time for MV Agusta right now. Recently bought back from Harley-Davidson, MV Agusta not only changed back into Italian ownership, but the company also saw its massive debt removed, its business structure massively revamped, and its product line-up about to burst several key new models. With the passing of Claudio Castiglioni, MV Agusta lost its paterfamilias, leaving many to wonder how the company would navigate its turbulent waters.

Writing an open letter to the motorcycle industry, Giovanni Castiglioni, CEO of MV Agusta and son of Claudio Castiglioni, not only pays tribute to his father and his vision, but also aims to alleviate concerns about the next chapter in MV Agusta’s story. The path for any Italian motorcycle company right now is uncertain, and MV fans are anxious to see what Castiglioni has in store for the rebirth of this iconic brand. While we’re still seeing the tail-end of Harley-Davidson’s playbook for the Italian company, over the next few years we will begin to see the changes and projects from the new Italian regime.

Where that leadership will take MV Agusta as a brand and as a company is not immediately clear, but it is worthy to note that not only has the company changed its corporate ownership, but MV Agusta has also now undergone a generational change in its core management. Though likely not to be talked about in great deal in the mainstream, make no mistake about how this will factor into changes at MV Agusta.

With the Italian company reported facing serious cash flow problems, and a bevy of new models to debut in the coming months, all of these factors create plenty to watch at MV Agusta. Certain to be full of highs and lows, the only thing we know for certain about the company’s future going forward is that it will be interesting. Giovanni Castiglioni’s open letter is reproduced in full after the jump.

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Claudio Castiglioni Passes Away at the Age of 64

08/17/2011 @ 9:19 am, by Jensen Beeler12 COMMENTS

Claudio Castiglioni, President of MV Agusta, passed away this morning in Varese, Italy at the age of 64. In a statement from MV Agusta, the company says that Castiglioni succumed from an unnamed illness while attending a clinic in Varese. Over the course of his career, Castiglioni touched such esteemed brands as Ducati, Cagiva, Husqvarna, and of course MV Agusta. His most recent accomplishment was bringing MV back into Italian ownership, in an act of business acumen that saw Harley-Davidson actually pay Castiglioni €20 million to take back the recent refurbished company.

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MV Agusta Registers “Elephant” Trademark

02/16/2011 @ 11:55 am, by Jensen Beeler1 COMMENT

Registering “Elephant” with the United States Patent & Trademark Office, MV Agusta looks poised to make an adventure bike, based off the Cagiva Elefant mark of yore. In its application, MV Agusta cites the use of the trademark for “land vehicles, namely, motorcycles,” which certainly bodes well for those loyal to the old Elefant brand.

The trademarking process began in July of 2009, meaning the Elephant-branded motorcycle was a glimmer in the company’s eye while it was still a part of Harley-Davidson, as was the MV Agusta F3. Granted the trademark in October of 2010, it’s possible that the project has since been disbanded after MV’s divesture from Harley-Davidson. However there are plenty of arguments to suggest MV Agusta would have kept the project alive through its transition of ownership.

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UPDATE: Get your first glimpse of the MV Agusta F3 here.

In what can only be described as a terse press release, MV Agusta has released two teaser photos of its upcoming MV Agusta F3, the three-cylinder supersport bike that Claudio Castiglioni hopes will save his company. Known to be using a three-cylinder motor, it has been previously reported that the MV Agusta F3 would be a 675cc machine, just like the Triumph Daytona 675. However the Italian brand has confirmed that it will be using a 600cc displacement for its street machine, while giving us a glimpse of the bike without its F4 camouflage.

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UPDATE: The MV Agusta F3 has officially broken cover.

Italian news site Il Sole 24 Ore sat down with the new owner of MV Agutsa, Claudio Castiglioni, and asked the Italian perhaps the most pertinent question about his new company: what’s next? Striking to the point of things, Castiglioni says much of MV Agusta’s future will depend on the company’s new three-cylinder motorcycles, which the company hopes to sell 10,000 of during the next model year.

Officially now called the MV Agusta F3, Castiglioni was also forthright on some of the details. Already rumored to be a 675cc three-cylinder powered motorcycle, Castiglioni has confirmed this setup along with the fact that there will be at least two price points, with a base and sport model being available.

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There has to be a bevy of high-fives going on in Milwaukee right now, as Harley-Davidson has finally unloaded MV Agusta from its holdings (we broke the news on the purchase earlier this morning). Harley-Davidson bought MV Agusta for $109 million back in 2008 (most of which was bad debt), and now just a little over two years later is making a tidy profit of…well, nothing. After wiping the books clean, investing in new infrastructre, and getting MV Agusta back on track with an all new model line-up (with a bike on the way), Harley-Davidson saw a paltry sum of €1 cross its desks. Harley-Davidson shares are down 3.5% as of this writing.

Instead Harley-Davidson is calling things even with the Castiglioni family, who would have seen a stock pay-out had the company exchanged hands with another buyer, like TPG for instance. The Castiglioni’s stock was worth somewhere between €20-€30 million, and now with 100% ownership, the Italians are free to once again run MV Agusta into the ground, just like they did leading up to 2008.

Harley-Davidson & MV Agusta press releases are after the jump. One interesting point of note that taking the helm of MV Agusta is former Ducati General Manager and Chief Engineer Massimo Bordi. Bordi was once offered the job of CEO at Ducati, but turned it down, and the position was filled by Gabriele del Torchio, Ducati’s current CEO. Bordi’s last item of business at Ducati was trying to sell the Italian brand to Harley-Davidson, which makes for some good irony in today’s announcement.

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Claudio Castiglioni Purchase of MV Agusta Imminent

08/06/2010 @ 8:40 am, by Jensen Beeler5 COMMENTS

UPDATE: The deal is now done, with Harley-Davidson issuing a press release.

Expected to be closed within hours, Harley-Davidson is on the verge of selling MV Agusta to Claudio Castiglioni. Castiglioni was able to leverage the purchase of MV Agusta by using the funds that would have been generated by his stock buy-out, which is rumored to be between €20 – €30 million. Castiglioni is today’s big winner in the deal, as the Italian is basically buying back the company he sold to Harley-Davidson for pennies on the dollar, while Harley-Davidson is left holding the tab on a hefty purchase price and cash infusion into the Italian company.

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Italian newspaper Il Sol 24 Ore is reporting more rumors about MV Agusta divesture and the company’s possible suitors. As we’ve reported already, there’s been some speculation that Paolo Berlusconi might be interested in the Italian brand, but he’s also been linked to another Italian company looking for a home. Now coming out of the woodwork are some new names, with links to Ducati & MV Agusta.

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