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MV Agusta F3: The €9,000 Motorcycle that Castiglioni Hopes Will Save the Company

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UPDATE: The MV Agusta F3 has officially broken cover.

Italian news site Il Sole 24 Ore sat down with the new owner of MV Agutsa, Claudio Castiglioni, and asked the Italian perhaps the most pertinent question about his new company: what’s next? Striking to the point of things, Castiglioni says much of MV Agusta’s future will depend on the company’s new three-cylinder motorcycles, which the company hopes to sell 10,000 of during the next model year.

Officially now called the MV Agusta F3, Castiglioni was also forthright on some of the details. Already rumored to be a 675cc three-cylinder powered motorcycle, Castiglioni has confirmed this setup along with the fact that there will be at least two price points, with a base and sport model being available.







Pricing for the MV Agusta F3 will start at €9,000 with the sportier F3 costing between €10,000-€11,000. Some gorilla math on the A&R international pricing calculator computes those numbers to be just over $9,000 for the base model, and $10,500-$11,500 for the sport, which makes the new F3 a strong rival for the Triumph Daytona and undercuts the new Ducati 848 EVO considerably.

Like the F4 & Brutale, the F3 will have a naked counterpart as well. Castiglioni calls the smaller naked street bike the “Brutalina” which we sincerely hope is not the name the company lands-on for the bike, but the new CEO was quick to say that the naming of the smaller Brutale has not yet been finalized. No word on pricing yet for the smaller Brutale, but expect it to be somewhere in the $8,500 range.

While these prices are encouraging, the goal of 10,00 units in the first year of its restart is a daunting task for MV Agusta. Castiglioni is surely looking at Ducati’s numbers, which sells similar numbers in the lower-priced Monster segment. Time will tell if this strategy is the winning recipe for MV Agusta, and if the brand can maintain its premium sport bike status while undercutting with the F3 progeny.







Source: Il Sole 24 Ore







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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