Just days after issuing a North American recall for 50,000+ of their motorcycles, BMW Motorrad issued a press release to talk about its successful sales sales volumes. For 2013, BMW achieved its third all-time sales high of 115,215 vehicles, an 8.3% increase over the previous year. Of that total, 14,100 were sold in the United States.
BMW Motorrad Goldbet SBK’s Chaz Davies had some homework ahead of this weekend’s World Superbike round in Monza, as the Welshman spent time in BMW’s high-speed wind tunnel to work on his aerodynamics with the BMW S1000RR. With Monza being one of the fastest courses on the WSBK calendar, a rider’s ability to have the optimal body position down the the track’s long sections, where speeds can easily exceed 200 mph, is a crucial element to race-day success.
“It was a really interesting afternoon”, said Davies. “When testing on a track, you try new development parts and different settings but you are not working on your body. So it was great to experience in a stable environment with my riding position, to move myself around on the bike, to have elbows and shoulders in different positions and to then see in the data what difference it makes.
With the sale of Husqvarna to Pierer Industrie AG, the 2013 Dakar Rally marks the last time that the BMW Group will collaborate with Speedbrain GmbH for its rally and off-road racing duties — a partnership that has lasted since 2006.
Helping commemorate their last outing together, the Speedbrain’s factory-backed Husqvarna team has put together a little tribute video of its final Dakar campaign. Will the team live on with another brand? Only time will tell, but it would seem BMW’s off-road racing days are over.
Calling it a “strategic realignment” for BMW Motorrad, the BMW Group has confirmed the rumors and sold Husqvarna Motorcycles to Pierer Industrie AG, the holding company of KTM CEO Stefan Pierer. Saying the parties would not disclose the terms or purchase price of the transaction, the press release from BMW Motorrad was surprisingly light on any actual information.
Touting BMW’s commitment to urban mobility and electric vehicles, the German company will now focus solely on the BMW Motorrad brand. With reports saying that BMW Motorrad will not venture back into the dirt bike market, the company will maintain its on-road focus for the foreseeable future.
Normally when we talk about Husqvarna’s sales, it is about how the German-owned, Italian-run, Swedish-in-name-only brand is slowly collapsing in on itself like a dying star. Not so in 2012 though, as Husqvarna sales to dealers were up a solid 15.7% (10,751 units) over the 2011 figures (9,286 units).
Holy shnikeys Batman, but with numbers that sounds almost too good to be true, a closer examination of Husqvarna’s sales figures sheds some interesting facts. Fans of the brand, may not like what they have to hear after the jump.
If you have ridden motorcycles for any extended period of time, you likely have had a “moment” with an automobile — it happens to every rider. Motorcycles have a small visual profile when viewed from the front and rear, and we move around in our lanes, favoring the sides or the middle, depending on the road and traffic conditions. We change velocities with ease, accelerate much quicker than a car, and in a predominantly four-wheeled society, drivers are conditioned to look for an automobile in their mirrors, not a motorcycle.
I can barely go a week without hearing a story from a fellow motorcyclist about how he or she was cut-off by some “cager” that was either not paying attention, or worse, intentionally out to injure them. The truth is, there is no great car conspiracy to run motorcycles off the road, though some drivers do let their road rage get ahead of them, not realizing that a car is two-ton rolling weapon. A great component to being a seasoned motorcyclist is riding defensively, which includes understanding that lawful riding doesn’t always mean prudent riding.
A large portion of my “near misses” I saw before they even happened. A driver on a phone, a car hugging one side of the line, a gap forming in a lane during traffic, all these things are enticements to a driver to change lanes rapidly and without caution. These conditions should also be signals to a rider to be weary of the four-wheeled vehicle near them, as the burden is on us as motorcyclists to ensure our own safety on the road — we are silly to place that burden on someone else, especially someone within the relative safety an automobile provides.
When I hear these near-miss stories, what I rarely hear are the events that happened 30 seconds before the incident. Did the motorcyclist change lanes? How long had they been behind / next to / in front of the car in question? Did they see the driver in his or her mirror? If so, what were they doing? Sure, when they came over into your lane, nearly running you off the road, they were legally at fault, but you were in the wrong to think they wouldn’t do such an act.
Motorcycles conform to traffic patterns that are different from those used by automobiles. It is entirely possible for an attentive driver to check for a clear lane, and within the time it takes to signal and move lanes, a previously unseen motorcycle can take that space. All the “Look Twice” campaigns in the world cannot overcome the reality that if a motorcyclist puts him or herself in a rightful, but dangerous position, a bad outcome can still occur. But what if cars and motorcycles talked to each other?
In addition to debuting the Husqvarna TR 650 Strada, our favorite German-owned Italian-based Scandinavian-branded motorcycle company has released a 21-inch-wheeled version of the Strada that is destined for more off-road use. They call it the Husqvarna TR 650 Terra. Using the same 652cc water-cooled single-cylinder DOHC motor, the Husqvarna Terra also makes 58hp and 44.25 lbs•ft of torque, just like the Husqvarna Strada.
Tipping the scales a bit lighter than its road-going sibling, the Terra has a dry weight here in the United States of 368 lbs (410 lbs wet). Available with ABS as an option in other markets, it appears our more feature-reluctant American riders will only be given the non-ABS variant of the pseudo off-road machine (apparently Husky isn’t a part of BMW’s pledge for universal ABS). While the Terra shares many components with the Strada, BMW Husqvarna hopes that the minor changes between the two bikes will help facilitate the Husqvarna Terra’s more off-road oriented purpose in life.
Writing about BMW Motorrad’s quarterly sales announcements is starting to become an exercise in mad libs, and I really should just create a template that is full of praise and positive comments, leaving blank only the spots where the figures of units sold and percentage growth should go. Since I have no such template at my disposal, here we go again with the back-slapping about BMW’s sales juggernaut. Read onward for more sales news from Zie Germans.
Slowly but surely, Bajaj Auto continues to gobble up pieces of KTM’s stock. Taking its investment position now to just over 47%, Bajaj has acquired another 6.3% of the Austrian motorcycle manufacturer, and is projected to continue acquiring stock in the company.
The second-largest motorcycle manufacturer in India, Bajaj is also the second-largest shareholder in KTM, with KTM’s largest controlling position belonging to Stefan Pierer (KTM CEO) and Rudolf Knuenz (KTM Chairman of the Board), whose combined holdings come to just more than 51% of the company.
For the past day I have been plunking away at a spreadsheet, adding in values found in several years’ worth of press releases. You see, while most motorcycle manufacturers go out of their way to hide sales information in their media communications, they still leave enough clues that allow one to decipher these pieces of information in their entirety. A monthly figure here, a quarterly result there, a percent gain over last year mentioned, and you’ve got your self five or more months of sales data extrapolated.
That being said, there is no need to go through this much work to know that Husqvarna has been having a rough couple of years. Even by just taking a straw poll from any of the BMW Group’s many glowing sales reports, you’ll find a three to four sentence paragraph outlining the continued disappointment that the Italian-based Swedish brand has brought the German company. Often not even cracking four-digit monthly sales figures, Husqvarna has been on a sales decline that has spawned BMW Motorrad’s decision to push the once dirt-only brand into the street bike scene.
In its most recent media communication, the BMW Group has praised Husqvarna’s sales success over the past two months. With the subsidiary posting a 50% gain in January, and a 2% gain in February, Husqvarna has thus far this year posted a 15% gain over the first two months of 2011. All is well for Zie Germans, no? You know the setup, continue reading for the take-down.
The BMW Group has released its 2011 sales numbers, and the results for BMW Motorrad are very impressive indeed. Posting its best yearly sales figures ever in the brand’s nearly 90-year history, BMW Motorrad surpassed its previous high-water mark, set in 2007, of 102,467 units by selling 104,286 units in 2011 (Q1, Q2, & Q3).
Accordingly, sales for 2011 were up 6.4% over 2010, which saw the brand sell 98,047 units last year. Helping spur that sales growth was BMW Motorrad’s strong performance in December 2011, as the German motorcycle manufacturer delivered 4,232 units worldwide in the last month of the year alone, a 12.4% increase over sales in December 2010.