A Bothan spy just dropped off a note in the A&R inbox saying that the soon-to-be-released and recently-spotted Brammo Empulse R is to come with quite the price tag. Said to be priced just shy of $20,000, the R-spec Empulse would be commanding a $6,000 premium over the $14,000 MSRP that was quoted when the Brammo Empulse first hit the newswires 22 months ago. Considering the $13,995 price tag offered by the Zero S ZF9, the $20,000 figure being bantered about sounds very high to our ears, at least initially.
Next week we will get to see the Brammo Empulse R officially and publicly unveiled in Los Angeles, but the eagle-eyed lens of Brenda Priddy & Co. and the pages of AutoMoto have caught the electric motorcycle during a movie shoot for its upcoming launch. With an “R” emblazoned on the side, you can be sure this Empulse R and not the base model Empulse we have looked at for the past 22 months, though the two bikes seem to share a bit of similarity.
The nearly two-year wait for the Brammo Empulse is nearly over, as the Ashland-based company is set to debut the Brammo Empulse and Brammo Empulse R in Los Angeles (and online) May 8th. It should come as no surprise then that the A&R Bothan spy network is picking up on murmurings from Zero Motorcycles, and that the Californian company is working on an Empulse-killer for the 2013 model year.
Said to be building a proper electric sport bike, as well as suitable electric dirt bike package, Zero is seemingly finally on the verge of sunsetting its current motorcycle designs for more mature motorcycle offerings, and is putting companies like Brammo and BRD squarely in its sights.
Right on schedule, Brammo has released the technical specifications of the Brammo Empulse & Brammo Empulse R electric street bikes. Featuring a 54hp water-cooled Permanent Magnet AC (PMAC) motor, the Empulse will come with a 10 kWh (9.3 kWh nominal) battery pack, and of course the Oregonian company’s six-speed gearbox. With fully-adjustable Marzoochi front forks, a fully-adjustable Sachs rear shock, Brembo brakes, & Marchesini wheels, Brammo has included some nice kit on the Empulse, though the company hasn’t tipped off to what the “R” designation will mean for consumers.
Our best guess is the Brammo Empulse will be a naked version that is very similar to the Empulse prototype we’ve seen from day one, with some cosmetic updates of course, while the Brammo Empulse R will be a fully-faired sport bike that strikes a similar line to the Brammo Empulse RR electric race bike.
Asphalt & Rubber‘s Bothan spies report that the gearbox works incredibly well, allowing the Empulse to operate just like a standard street bike with shifting and gearing control. There’s still some debate as to whether electrics need trasmissions, let alone close-ratio six-speed transmissions, but we’ll leave that debate for another day.
Still not releasing any images of the new Empulse and Empulse R, Brammo will be taking the wraps off its latest bike on May 8th at an event to be held in Los Angeles. The unveiling will also be live-streamed on the web as well. Click after the jump for the full technical specifications of the 2012 Brammo Empulse R.
Taking nearly two years to go from vaporware to reality, Brammo has announced that its true second model in its lineup is finally ready for primetime. Set to be unveiled May 8th, with technical details to be released April 18th, the Brammo Empulse will finally become a consumer reality, as well as Brammo’s a six-speed gearbox.
Touting a 100 mph top speed and 100 mile range, the Brammo Empulse on paper should be a market-leading machine (the Zero S tops out at 88mph and 114 mile range). Though it will remain to be seen under what conditions those figures are achieved (Zero’s range figure is at in-town speeds only), as over-promising has been the calling-card of the electric motorcycle manufacturers thus far.
Teased, delayed, and dismayed, fans of the Empulse should be able finally to get their hands on the Brammo Empulse in 2012, as the Oregonian company has been busy finalizing the Empulse’s design and technical specifications for its street bike release. Rumored to incorporate the six-speed SMRE-designed integrated electric transmission (IET) found on the Brammo Engage and Brammo Encite, a video has cropped-up that shows a test mule Brammo Empulse with the IET gearbox fitted to it. Naturally one of the testing requirements is a fat parking lot burnout.
Our first proper leak ahead of the upcoming EICMA show in Milan is now officially in the bag, as Asphalt & Rubber has gotten word on Zero Motorcycles’ 2012 electric motorcycles. Completely revamping its model range, our sources tell us that the 2012 Zero Motorcycles will have all-new motors, battery packs, and bodywork. Talking in numbers, the battery pack options will be 6kWh & 9kWh, with prices expected to be $11,000 and $13,000 respectively. Perhaps the most compelling news (and there’s plenty to be compelled about with this news) is that Zero Motorcycles plans to have the new models under production in December, and on dealer floors by January.
After being courted by several major OEMs according to our sources, electric motorcycle manufacturer Brammo received a minority investment by Polaris Industries today. The move will give Polaris access to Brammo’s proprietary electric powertrain technology, and positions the large OEM to enter further into the electric motorcycle market as a strategic partner to the Oregonian company. In the process of this investment, Brammo has also closed a $28 million Series B round of funding that also included contributions from repeat investor Alpine Energy and first-time Brammo investor NorthPort Investments, LLC.
Polaris has already been aggressively expanding into new market segments this year by buying both Indian Motorcycles and electric car manufacturer GEM. Polaris’s investment in Brammo, the two companies will form a strategic partnership that will presumably see Brammo’s electric drivetrain in different Polaris Industry products, which gives the American company a formidable ally in the move to electric-powered vehicles. For Brammo, the news bodes well as it not only means an infusion of fresh capital, a roadmap to further funding, and a step closer to a possible exit, but Polaris will also be sharing its vast array of technical, sales, and support knowledge to the electric startup.
Brammo has announced its acquisition of Quantyaparx, an electric dirt bike park concept that used to feature rival Quantya’s electric motorcycles. Renaming the venture to suit the company’s brand, BrammoParx will continue with the business model of providing a unique park-riding environment, which will now rent and Brammo’s upcoming dirt bike line comprised of the Brammo Engage & Brammo Encite. Currently available in Germany, Austria, Spain, Sweden, and the UK, Brammo hopes to franchise more locations in the coming months, including some in the United States.
It seems like only two months ago that I wrote that the “Great Distribution Experiment is Over“, and that electric motorcycle companies Brammo and Zero Motorcycles need to get on-board with established motorcycle distribution methods. As I mentioned in what I’m sure many found to be a snooze fest of an article, there are of course drawbacks and flaws to the dealership model, but for early-stage cash-strapped companies like the ones in the E2V market, this is a battle of the middleman is best to be fought another day.
I have to apologize to my regular readers, as I’m sure the relevancy of such an article to your daily “eat, sleep, ride” lifestyle was dubious at best, but from time-to-time the words on this site are meant for a select group, but better aired publicly (even if it does land me in a heap of trouble from time-to-time). As such, it’s refreshing to see then that Zero has recently announced its signing of several key dealerships, and now we get word that Brammo has hired Jim Marcolina away from Harley-Davidson, to build the Ashland, Oregon company’s dealer development team. So…umm…group hug?
The California sun gods were in our favor this morning, as the rainy heavens over Infineon Raceway parted long enough to dry out the Sonoma track, and allow racing to commence under cloudy skies. After a thrilling ambulance race (Infineon Raceway had all its four-wheelers out drying the tarmac and racing line), Race Direction deemed the course fit for racing, and the slower-paced electrics were first on the card to try out the dryness of the track. Fielding three bikes for Race 2, we saw a return of Brammo, Moto Electra, and VOLT to the starting grid, as Ely Schless and his Proto Moto was a scratch for today’s event.
With such a large spread in the field, things sorted their way out much like on Saturday, with Brammo taking the early lead and never looking back. Thad Wolff made an impressive showing, but was no match for the faster Brammo Empulse RR. Meanwhile in the Formula TTX75 class, Kenyon Kluge rode to a solo victory with no other competitor fielding a 7.5 kWh machine.
Perhaps in response to some remarks by an unscrupulous blogger, Brammo put to rest any doubts about its efforts, as Steve Atlas set a track record for electric motorcycles on the Empulse RR. With a 1:55.150 race lap time, the Brammo team shaved nearly 19 seconds off his overall race time from yesterday. Breaking the record for electric motorcycles at Infineon with authority, Atlas posted 1:55 and 1:56 lap times throughout the race, setting a new bar in the TTXGP series.