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Battery Fire at Brammo HQ Causes $200,000 in Damage

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July isn’t getting off to a great start for electric motorcycle manufacturer Brammo Inc, as the Ashland, Oregon company suffered a fire in the company’s R&D lab during the start of the month. The fire broke-out over the weekend of June 30th, as the EV company was doing extended testing to a lithium-ion battery pack.

Fortunately, Brammo’s automated sprinkler system was able to put out the blaze caused by the malfunctioning battery pack, but in the process caused roughly $200,000 in water-damage to equipment located in the facility.

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Bikes

2013 Team Icon Brammo Empulse RR – Zebra vs. Cheetah

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Fresh with its “zebra” and “cheetah” racing schemes, Team Icon Brammo is back racing the Brammo Empulse RR for the 2013 season. Taking part in the new electric motorcycle racing series jointly created by the FIM and TTXGP (a name is coming forthwith), Brammo has also gotten the green light to race the Empulse RR in the AFM amateur races (we hear Steve Atlas will be doing the honors against the gas bikes).

While Atlas and his teammate Eric Bostrom will hopefully be turning heads with their on-track prowess, there is little doubt that the dynamic duo will be getting some attention with these eye-catching race liveries. Atlas will race the red “cheetah” bike, while Bostrom will campaign the white “zebra” machine (our favorite). There is no word yet if they will wear matching animal costumes, but fingers crossed. Moar photos after the jump.

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Racing

Gas vs. Electric: AFM Homologates the Brammo Empulse

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While the FIM & TTXGP have put aside their differences, when it comes to managing an all-electric motorcycle racing championship, other established racing organizations are starting to warm-up to the idea of electric motorcycles lining up on their previously petrol-only starting grids.

We already saw Chip Yates take on the dino-fueled entries in WERA’s Heavyweight Twins class, with a substantial amount of success, and now more EV racers will get a chance to take a charge (ahem) at the competition, as the American Federation of Motorcyclists (AFM) has allowed the various iterations of the Brammo Empulse to race in its racing classes.

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Racing

Video: Brammo Gets Ready to Dominate in Daytona

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The 2012 TTXGP World Series Final is about to go down in Daytona the weekend after next, and if you are like us…you probably didn’t know that, and now that you do, you probably still don’t really care. Plagued with inconsistent grids, considerable performance gaps between machines, and small grid sizes on race day, the North American TTXGP Championship was less than memorable this year for spectators. However, for Steve Atlas and the folks at Brammo, 2012 meant another championship victory.

Putting together a nice promo video for the upcoming World Series Final at Daytona, you can’t fault the Brammo crew for celebrating their Championship win — after all, all the Ashland team can do is show up, and hope that the competition does as well. Still, it goes without saying that everyone involved with the series would have liked to see some more competition in the victory. Maybe when the top teams from the other regional championships arrive in Daytona we will have a better show. Probably not though.

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Racing

Eric Bostrom Racing the Brammo Empulse RR at Seca

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After its performance at the first TTXGP round at Sonoma, the Brammo Empulse RR returns to racing in California this weekend at e-Power/TTXGP round being held at Laguna Seca. With Steve Atlas on the mend fielding one entry, and Steve Rapp unlikely to take another chance on the Oregonian machine, Brammo has tapped Eric Bostrom to ride its second race entry at the iconic sea-side track.

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News

Brammo Raises $13 Million in Series C Funding Round

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Brammo announced today that it has raised another $13 million, in a Series C funding round that was lead by Polaris Industries. Hoping to secure a total of $45 million over the course of the entire round of funding, the investment by Polaris is the second one that American company has made into the Ashland-based electric motorcycle company.

Polaris first invested in Brammo back in October, as the Minnesota-based company was rumored to be taking a close look at a number of electric motorcycle firms for a strategic partnership. Ultimately settling on Brammo, Polaris was a part of the Oregonian company’s $28 million Series B funding round, and is said to have lead this current Series C tranche.

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Bikes

2012 Brammo Empulse R – Was It Worth the Wait?

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Launching last night in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces (read the full technical specifications here). Getting a revised look, the basic Empulse design is still there with some subtle changes (some for the better, some of the worse, in our humble opinion). Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership. We like that.

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Racing

Photos: One Crashed 2012 Brammo Empulse RR

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Retaining the same basic shape as last year’s bike, the 2012 Brammo Empulse RR is still a looker, due mainly to its very “Iconic” livery scheme. Keeping things an Oregonian affair, the addition of Portland-based Icon as a sponsor to the Brammo racing effort bodes well for the team, and brings more validity to the budding electric motorcycle racing scene. It’s just a shame the color scheme lasted all of a few hours for Team Icon Brammo at Sears Point Raceway this weekend.

Crashing in yesterday’s first TTXGP practice session, Steve Atlas was diagnosed with six fractured vertebrae. With a thrashed bike, the Brammo squad managed to cobble together the race bike again, and thanks to its busy black & white design, one could barely see the black gaffer tape and white electrical tape that was keeping things together. Now with 130 hp at the rear wheel, as well as 35 lbs less poundage on its bulk, the revised Empulse RR clearly has a problem with people named Steve, as the electric motorcycle once again bucked a rider off, also again in Turn 7 at Sears Point.

Highsiding Steve Rapp during Saturday’s qualifying session, it is not clear what caused the rear wheel of the Empulse RR to spool up, as Rapp said he was still straight up and down with the bike when he went airborn. With fluid dripping from the bike afterwards, and Rapp stopping a lap earlier or two earlier because of the bike cutting out, the Brammo team is surely still pouring over the data as we type. That effort will do little to change the fact that Rapp has likely broken his hand from the incident, and will be out of racing the rest of the weekend, much to the chagrin to the Attack Performance AMA Superbike team, which Rapp took to a sixth place finish that same day in Superbike Race 1.

As you can see from the photos after the jump, the damage does not look too extensive to the bike — though, our assessment is only skin deep. Two riders, two highsides, one corner…no bueno. Surely not the result the Ashland-based crew wanted before it launches the street-bike version of the Brammo Empulse on Tuesday next week, it’s not clear if Brammo will try and race tomorrow, or if they even can race sans a healthy rider who lapped during Saturday’s qualifying.

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TTXGP: Barnes Takes Lightning to Pole Position During Qualifying, While Brammo Sends Another Steve to the Medic

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The first North American TTXGP round is this weekend, piggybacking off AMA Pro Racing’s stop at Infineon RacewaySears Point. Lightning has been quietly putting in impressive lap times this year. On the #80 bike is veteran Banana rider Michael Barnes, whose 1’47 lap times would place him in the back third of the AMA Supersport class this weekend. Meanwhile on the #89 bike is WERA top-man Tim Hunt, who has had the dubious task of learning Sears Point on a 240hp machine. Hunt’s times have been seven to eight seconds off Barnes, though were ahead of Rapp’s before his crash.

While Lightning has shown considerably more polish than in past rounds, the team has had its own setbacks with reliability, including one incident which saw the chain adjuster bolts on the Lightning Mk. II sheer apart, dropping the chain off the sprocket, and locking up the rear wheel of Barney’s bike. Barnes was not pleased with this, but fared better than the two Steve’s on-board the 2012 Brammo Empulse RR.

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Bikes

Up-Close with the 2012 Brammo Empulse RR

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Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season).

Gaining a title sponsorship from Icon, Brammo arrived at Infineon Raceway Sears Point with some edgy graphics on the 2012 Brammo Empulse RR.

Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

The chassis is noticeably the same to last year’s bike, and sans some minor improvements here and there, the bike is technically very similar to last year’s lap-record setter.

Unlike the Brammo Empulse R that will debut Tuesday next week, the Empulse RR does not use the six-speed IET gearbox.

Brammo’s Brian Wismann explained to A&R that the high-voltage system that the Empulse RR uses does not benefit as much from the IET gearbox as the lower voltage street bike does, and thus hasn’t made it to the race bike…yet.

With these pictures taken just a couple hours before Steve Atlas had a highside crash at Sears Point, we imagine the 2012 Brammo Empulse RR doesn’t look as good as when we last saw it.

Atlas took a pretty big hit, but is said to be ok (UPDATE: Atlas has six fractured vertebrae, and will be out for the weekend). The bike on the other hand…well, hopefully the Brammo crew can get it ready in time for this weekend’s two TTXGP races in wine country. More drool material after the jump.

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