Asphalt & Rubber was recently one of a few blogs, along with the usual suspects from the American media, to be invited out to Arizona for Yamaha’s press launch of the Super Ténéré adventure-tourer motorcycle (because we know Americans have no idea what to do with an accented “e”, think “tay-nay-ray” for pronunciation…or just cheat like us and say “ten-air-ray”). The earth is orange here in Arizona, and between the mesas and evergreen forests, Sedona makes for a picturesque setting, that’s away from the bustling metropolitans and city life. This serves our purpose well as its an ideal environment to show-off the 2012 Yamaha Super Ténéré against the desert’s beautiful backdrop and star-filled skies, but it also serves as the type of destination Super Ténéré owners would likely visit on Yamaha’s new motorcycle, putting us right in the shoes of the target customer.
A market segment based around compromises, adventure-tourers sit somewhere between the juxtaposition of dirt and touring bikes. Based on the idea that the journey doesn’t end where the road does, the adventure-tourer market has taken over from the Harley-Davidson crowd as the next expression of freedom on the open road. Essentially created by the BMW GS series, it is impossible to talk about adventure bikes without mentioning the GS, but other manufacturers as well have entered into this growing market, coming up with different ideas on what riders are looking for when they want to escape from the daily grind.
Built to ride both on and off the street, adventure bikes pose the unique problem of having to decide where to make the trade-offs between these two different purposes, and in this regard we find the 2012 Yamaha Super Ténéré, leaning more heavily to the street side of this equation than say the BMW R1200GS. As a publication that centers around street bikes generally (hence the name Asphalt & Rubber), we too lean towards the street side of that equation, making the Yamaha Super Ténéré a strong congruency to what we look for in this motorcycle segment, and a bike we wouldn’t mind adding to our stable of daily riders and long-distance tourers.
