News

Maybe You Can Be the Future Owner of Ducati

Google+ Pinterest LinkedIn Tumblr

There has been a lot of rumor as of late, about whether Ducati is for sale, and who would be a potential buyer of the iconic motorcycle brand. We have seen just about every large motorcycle manufacturer at some point has been linked to buying Ducati Motor Holding, and now we can add another: MotoCorsa.

That’s right, the top Ducati dealer in the United States is throwing its hat into the ring, and looking to other Ducati owners to help crowdsource the $1.6 billion likely needed to wrestle away the Ducati brand from its owners at Audi AG.

If all of this sounds a bit far-fetched, and maybe a little tongue-in-cheek, then you would be correct in your assessment. But then, what did you expect…I mean…seriously.

As far as potential owners for Ducati go though, a group of passionate Ducatisti from around the world sounds like a pretty good option for Ducati’s future and stability, especially considering some of the would-be owner names that are being floated by the rest of the moto-press.

All of this brings up an interesting conversation in regards to which ownership structure benefits brands like Ducati most, especially given the company’s turbulent past.

One could argue, that some of Ducati’s best years have been under German ownership, though too, some would disagree on that statement. A topic for another time, perhaps.

Source: Indiegogo

Comments