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Jensen Beeler

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The next iteration of an Italian legend, the Ducati Monster sees a clean-slate design enter the very hot middleweight-twin category for the 2021 model year.

The Monster faces steep competition in this space, with plenty of stout offerings coming from European brands, which aggressively balance features against price.

Ducati has given us a strong offering though, with the new Monster making 110hp and costing south of $12,000 – right in line with the other heavy-hitters in the segment.

But what about what is not included in the spec-sheet? Well, that is why we are in San Francisco today, riding the 2021 Ducati Monster on a fun coastal route to see how it rolls in the real world.

At the end of this week, Audi will release its official Q1 report for investors, which means that on Friday, we will get to see a fairly detailed view of how Ducati Motor Holding has fared in 2021 thus far.

Why wait until the end of the week though? A&R has an advanced look at those numbers now, with the Bologna brand touting a 33% increase in worldwide sales, compared to Q1 2020.

Episode 61 of the Brap Talk motorcycle podcast is out with another “weekly” episode, for your two-wheeled listening pleasure. Apologies for the delay on this one – I am pretty sure it was edited with a mild concussion, which will be explained in Episode 62.

The show is worth the wait though, as we talk about riding the new Aprilia RSV4 superbike at Laguna Seca. Spoiler alert: it’s awesome.

Call it braking news (sorry, sorry) as Italian brake manufacturer Brembo has just acquired the entirety of Spanish brake company J.Juan for a reported €70 million ($85 million) in cash.

The move is said to center around Brembo’s desire to invest more in the motorcycle sector of its business, where J.Juan has made an increasing number of inroads with OEM and aftermarket fitment.

We now take a break from our usual doom and gloom when it comes to Harley-Davidson motorcycle sales, to report that the Bar & Shield brand has reported a stellar first quarter to 2021.

What we expect will the first of many motorcycle manufacturers to see strong growth in the new year, Harley-Davidson saw a 9% increase in motorcycles sold in the first three months of this year. Boom goes the dynamite.