Marzocchi Will Cease Operations by the End of 2015

It seems any efforts to save Marzocchi have been squashed, as the suspension company’s owners, Tenneco Inc., intend to cease Marzocchi’s world operations and transfer its motorcycle and bicycle business for clients to new providers. The news not only affects a number of motorcycle manufacturers, but also 127 employees at Marzocchi’s Bologna-based factory, and another 11 employees in North America and Taiwan. Tenneco announced its intent to shutdown Marzocchi back in July, though the news has been slow to permeate the motorcycle industry. Those familiar with the financial position of Marzocchi will not be surprised by this decision, as the suspension manufacturer has been operating in the red for quite some time, with a new business strategy unable to affect that position.

Confederate P51 Combat Fighter, Second Generation

Confederate Motors is making some of the most intriguing and evocative custom motorcycles on the market right now, and the company’s second-generation Confederate P51 Combat Fighter is no different. Confederate says that the G2 P51 Combat Fighter draws inspiration from the “1960’s rebel, anti-hero and the stripped, raw, chopper he rode.” The custom certainly is sinister in its look, especially in the blacked-out version. Oh, did we mention is boasts over 200hp at the rear wheel? Like all Confederate machines, these P51 Combat Fighters will be bespoke to each owner, of which there will be only 61 units made. MSRP for the blonde model is is $113,900 (30 units in total), while the brunette will cost you $119,500 (31 units to be produced). More photos and details after the jump.

New Belt-Driven Ducati Diavel Being Developed

A new Ducati Diavel has been caught by spy photographers, making this the first proper “leak” ahead of November’s EICMA show. Though keeping the overall aesthetic of the Ducati Diavel in place, the model has some clear visual and mechanic differences. Namely, a belt drive…yes, you read that right. Other changes include a feet-forward seating position, revised trellis chassis, and likely Ducati’s Testastretta DVT engine with variable valve technology. The switch from Euro 3 to Euro 4 emissions standards at the end of 2016 almost assure the DVT engine permeating its way into Ducati’s current lineup.It’s not certain how close to the production model this belt-driven Diavel is, though it’s clear that Ducati is courting the Harley-Davidson crowd.

Some Curious Details of That Stolen Victory TT Race Bike

A month ago, the Victory TT electric race bike was stolen from the Brammo’s headquarters in Talent, Oregon. Thankfully, the bike was recovered quickly, though it suffered some damage to the bodywork, and the rear wheel was removed. Two suspects were arrested in conjunction with the theft, and currently are out on $25,000 bail bonds. We will have to let the great wheel of justice sort out the facts, and awaits the two suspects in question. While one would likely not call the legal process entertaining, there are some amusing facts at issue to this case.

Yamaha “YZF-R1S” Spied in CARB Documents

When the 2015 Yamaha YZF-R1 first broke cover last year, it was with two model designations: the YZF-R1M and YZF-R1S. Obviously, only one of those machines has come to market, which is peculiar since Yamaha went to some trouble to register both names with the USPTO. What happened to the YZF-R1S is up for conjecture, though it does seem the model, whatever it may be, is destined to arrive in the US market, as the model name has been spotted in documents filed by Yamaha with the California Air Resources Board (CARB). It’s possible that all this ado about CARB documents and a third R1 model is not much at all, and that the reality is that the “YZF-R1S” has been with us all along.

Kawasaki Ninja ZX-10R Scrambler by Holographic Hammer

Taking a superbike off-road isn’t the dumbest thing we’ve ever done, but too many it certainly is sacrilegious. The truth is, the Venn diagram of motorcycles and their capabilities for different uses has a lot more overlap than riders are willing to admit. That’s why when we see our friends at Holographic Hammer working on a scrambler model based off a Kawasaki Ninja ZX-10R we get a little excited. With enough suspension travel, bash plates, and right-handed traction control, there’s no reason that a ZX-10R can’t be the basis for a fun dual-sport. And naturally, the talents at HH are going to make the project look amazing, so what’s the rub? Think differently, and have a brappy day – we say!

Bonneville Motorcycle Speed Trials Now Canceled

After being a tentative “go” for racing last week, the 2015 Bonneville Motorcycle Speed Trials has now been canceled because of conditions on the Bonneville Salt Flats. The announcement comes after rains in the Salt Lake City, Utah area put water on the salt flat racing course, and now currently half an inch of water sits on what the BMST calls its “Mountain Course” area. With the salt not likely to dry as quickly as normal, BMST officials couldn’t find a suitable place to relocate the Mountain Course, and in addition to that problem the international “Long Course” was not ideal over its entire length, with its quality a concern for BMST officials as well.Making matters worse, damage from the 2014 Bonneville Motorcycle Speed Trials has yet to heal on the salt flats.

Some of That 30th Anniversary Suzuki GSX-RR Goodness

I’m not gonna lie, we sorta dropped the ball when it came to sharing with you the 30th anniversary livery that Team Suzuki Ecstar is rocking in MotoGP. If anyone asks, it’s all Tony’s fault. Totally on him. Like, for reals…all Tony. Bad Tony! Bad! While Tony works on a personal apology note, hand-written naturally, for each and every one of you, we’ve got a small collection of his photos from Sachsenring and Indianapolis of Suzuki’s tribute to the GSX-R line. We think it’s pretty fetching, which only adds to the fact that the Suzuki GSX-RR MotoGP race bike is one of the best looking machines on the grid. I actually had a dream about it last night…I’m not ready to talk about it. Photos after the jump, ok? Enjoy! And Tony, I want those notes on my desk by Monday. Chop! Chop!

Is The Honda RC213V-S Really Your Dream Bike?

Roughly four years ago, I wrote a story called “The Chrysanthemum and the Sword” that implored the Japanese motorcycle manufacturers to build elements into their brand that went beyond the tangible and into the intangible — I was basically asking these brands to create what motorcyclists call soul. From that story, I got a number of insightful emails from employees at these Japanese brands, who shared my frustration with the soulless machines their employers were creating. Despite those emails, when the Honda RC213V-S debuted, I was struck by how extensively that message had fallen on deaf ears. The day of the RC213V-S’s launch, I asked my Facebook followers if the Japanese brand had “just pulled a Honda” on its release Honda RC213V-S.

E-Raw Electric Motorcycle Concept by Expemotion

Over the past few years, the electric motorcycle segment has been a playground for industrial designers to think outside of the box, especially when it comes to challenging traditional motorcycle design. The Mission One, MotoCzysz E1pc, and Xenophya Design EV-0RR come to mind when thinking about the more interesting design experiments we’ve seen from the E2V crowd, though there are certainly others we are missing. The Expemotion E-Raw concept reminds us of those earlier bikes, where the design conventions of the internal combustion crowd are deemed irrelevant for an electric two-wheeler. Maybe that’s why the E-Raw has a laminated wood seat.

Leaked: 2012 Zero Motorcycles Model Range Is Set to Debut Brammo Empulse Killer

11/06/2011 @ 12:53 pm, by Jensen Beeler33 COMMENTS

Our first proper leak ahead of the upcoming EICMA show in Milan is now officially in the bag, as Asphalt & Rubber has gotten word on Zero Motorcycles’ 2012 electric motorcycles. Completely revamping its model range, our sources tell us that the 2012 Zero Motorcycles will have all-new motors, battery packs, and bodywork. Talking in numbers, the battery pack options will be 6kWh & 9kWh, with prices expected to be $11,000 and $13,000 respectively. Perhaps the most compelling news (and there’s plenty to be compelled about with this news) is that Zero Motorcycles plans to have the new models under production in December, and on dealer floors by January.

Costco and Zero Motorcycles Partner in Canada

09/08/2011 @ 10:26 am, by Jensen Beeler3 COMMENTS

An article from our friends at CMG tipped us off to the fact that Zero Motorcycle has begun promoting its electric motorcycles through several Costco stores in Canada. Taking a page from Kawasaki’s playbook in working with Costco (which is itself a take on what automobile dealers have been doing with the warehouse brand for years), Zero currently has displays in six Canadian Costco warehouse stores, working as a part of the wholesaler’s Membership Benefits Program. Like the Kawasaki program, Costco isn’t actually selling Zero Motorcycles, but instead Costco members recieve a special value package if they purchase a Zero through the promotion.

If that raises your eyebrows, here is a quick primer on the Costco business model. Generally speaking, Costco keeps its company very efficient and lean by keeping very low inventories — I’ve heard it quoted that the company won’t carry more inventory than what it can sell in one to two weeks. Helping drive that turnover are the low prices that the company is known for, but instead of doing a high volume/low margin sales approach, Costco’s true bread & butter is its membership fees.

Recall: 2009-2010 Zero DS & Zero S

05/19/2011 @ 10:13 am, by Jensen Beeler8 COMMENTS

Zero Motorcycles is recalling 160 of its electric DS & S motorcycles for an issue with the front brake caliper. Because of the defect, owners may experience permanent deformation of their brake discs when subjected to high braking loads, which induce misalignment of the front brake pads with respect to the front brake rotor. Accordingly, misalignment of the brake pads in relation to the rotor may cause reduced front braking performance, which could lead to a possible crash and potential injury or death of the rider.

The pertinent models and build dates are as follows:

  • 2009 Zero S – September 2, 2009 through December 22, 2009
  • 2009 Zero DS – July 27, 2009 through December 28, 2009
  • 2010 Zero S – February 1, 2010 through March 31, 2011
  • 2010 Zero DS – January 20, 2010 through March 31, 2011

Zero Motorcycles Adds Polaris Executive to Board of Directors – But What Does It Mean?

05/17/2011 @ 10:03 am, by Jensen Beeler10 COMMENTS

Zero Motorcycles has quietly announced some interesting news: that Mark Blackwell, V.P. of Motorcycles at Polaris Industries, will be joining the electric motorcycle company’s Board of Directors. With a plethora of reasons as to why an industry veteran like Blackwell would join Zero’s board, it’s been no secret that the Scotts Valley company has been collecting seasoned industry professionals like pokemon characters, seemingly building a brain trust of people who actually know how to run a motorcycle company.

Blackwell’s addition to Zero is interesting because it could signal a relationship with the Polaris V.P. that goes beyond merely an advisory/visionary position, which is the core responsibility of a companies board. The timing is interesting as well, as Polaris has been on a buying spree, first acquiring the original American motorcycle company brand: Indian Motorcycles, and a few days later electric car manufacturer GEM. With a Polaris executive sitting on Zero’s board almost immediately after these aquisitions, one has to wonder if this isn’t a precursor to some sort of larger arrangement between the two companies.

This is What Electric Mini Moto Racing Looks Like

05/12/2011 @ 6:59 am, by Jensen Beeler6 COMMENTS

Unless you were there, you probably missed the AMA Mini Moto SX racing action last Friday in Las Vegas, which saw the debut of two bikes by Brammo, an electric mini moto the Brammo Encite, along with the full-sized Brammo Engage dirt bike. Featuring the company’s Integrated Electric Transmission (IET), Brammo took to the dirt to compete with some Zero electric bikes (Quantya seemingly abstained from the event), as well as a field of traditional gasoline-powered mini motos.

With footage from aboard Trevor Doniak’s Zero MX, we get to see what racing in the Vegas Mini Moto SX was like from behind the handlebars. Besides having a traffic jam of slower gas-powered bikes start ahead of them (it’s creepy how quiet the start for the electrics was in comparison), the old addage that “rubbin’ is racing” comes to mind as we see our protagonist hit the dirt, not once, not twice, but three times, seemingly always with a Brammo rider nearby.

We’re not saying that Doniak’s Zero was intentionally looking to take out the Brammo of Kris Keefer, thus assuring a podium sweep by Zero, but others are. Video after the jump.

The Great Distribution Experiment is Over

04/12/2011 @ 1:27 pm, by Jensen Beeler12 COMMENTS

As we write the timeline on the evolution of the electric motorcycle, the bullet points for 2011 will note a few key events, and one of them surely will be the adoption of a traditional sales distribution scheme. It’s not a sexy event, but it’s an important one in the growth of this side of the industry. You see when resourced-backed electric motorcycle manufacturers entered the scene, the idea was that a new drivetrain meant a new set of rules, and from that a new playbook was drafted. The idea of selling electric motorcycles at traditional motorcycle dealerships was abandoned, and in its place these companies tried new approaches — some clever, and some not so much.

Direct-to-consumer sales approaches, online purchasing, ad hoc customer sales leads, and even Best Buy all entered into these new models of how to get a motorcycle into a purchaser’s hands…and they all failed. It is no small feat to start a motorcycle company, and it is an even taller order to make an electric one. Not only do you have to sell your would-be-buyer on the features of your motorcycle, but you then also have to sell them on why their purchase should be an electric motorcycle, and not its ICE equivalent.

The undertaking of proving out a new method of selling motorcycles is a burden in its own right for an established motorcycle manufacturer, let alone a startup, so its failure should come as little surprise to those in the industry with this experience. It is therefore not surprising that we get news that both Zero Motorcycles and Brammo have abandoned their previous sales distribution schemes, in favor of adopting a more traditional dealer network approach.

Officially Official: Gene Banman Steps Down at Zero Motorcycles – Karl Wharton in as CEO

04/05/2011 @ 9:07 am, by Jensen Beeler6 COMMENTS

It’s Tuesday, and in the world of electrics that means another Zero Motorcycles press release, and another weekly confirmation that Asphalt & Rubber is still on the Santa Cruz company’s “ultra double-secret probation” list of publications that no longer get media communiqués and press invites to its media events. That clearly hasn’t stopped us though, as today’s news release confirms what we already knew: Zero Motorcycles CEO Gene Banman has stepped down from his position in the company, although he will continue to serve on the company’s Board of Directors.

“Don’t Call It a Management Shake-up” Continues at Zero Motorcycles – Gene Banman Out at as CEO

03/28/2011 @ 7:38 pm, by Jensen Beeler3 COMMENTS

We’ve gotten confirmation from several Bothan spies sources that Zero Motorcycle CEO Gene Banman will no longer hold a position at Zero Motorcycles. We first reported on a management shake-up at Zero last month, with news that high-level changes at the Scotts Valley electric motorcycle company were underway. At the time we could only confirm that Zero Motorcycles founder Neal Saiki was out of his position as the company CTO, and now we can confirm that then CEO Gene Banman was also shown the door during that uprooting.

Zero Motorcycles Gets $17 Million Investment

03/17/2011 @ 2:36 pm, by Jensen BeelerComments Off on Zero Motorcycles Gets $17 Million Investment

Using strictly the Charlie Sheen sense of the word, Zero Motorcycles is WINNING right now. Announcing today that it closed another round of financing, Zero has $17 million of a $26 million round confirmed ($9 million still outstanding). The funding continues to be lead by the Invus investment group, who have been the major financial backbone at Zero Motorcycles. A funding round of that size can only mean one thing for a motorcycle company: going into mass production. Surely enough Zero states its intended use of the funds will go towards ramping up its US-based production plans.

Out of all the electric motorcycle vehicle players, Zero has been the most active in the funding department lately, closing round after round of capital investment. With those investments we’ve already seen changes at the Santa Cruz company, with the 2011 Zero Motorcycles line-up featuring upgrade motorcycles, as well as founder Neal Saiki departing the company.

Officially Official: Neal Saiki out at Zero Motorcycles

03/08/2011 @ 9:52 am, by Jensen Beeler2 COMMENTS

You can file this one under “news we broke a month ago,” but Zero Motorcycles has finally officially announced the departure of company founder Neal Saiki, despite sending an email to its employees last week that Saiki had not been sacked from his position.

According to Zero Motorcycles, Saiki is leaving his position to enter into the Igor I. Sikorski Human Powered Helicopter Competition, which Saiki first competed in while attending Cal Poly as aeronautical engineering student in 1989. However, our sources have told us Saiki’s departure was prompted by a fundamental shift in the company, precipitated by the Zero’s financial backers.