Zero Motorcycles Hires a New CEO

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Zero Motorcycles has finally filled its vacant CEO position, announcing that Samuel Paschel will take over the reigns at the electric motorcycle company,  and replacing Richard Walker who left Zero in July 2016.

A newcomer to the motorcycle industry, Paschel has a product development focused resume, and most recently was the Chief Commercial Officer at Skullcandy. He has also held management and leadership positions at Burton Snowboards and Giro Sports Design.

While noteworthy, today’s news is just part of a larger hiring movement at the top level of Zero Motorcycles, as Zero Motorcycles hired its new VP of Product Development, Brian Wismann, in January of this year.

Wismann was previously the Director of Programs at Brammo, where he was the driving force behind the company’s two-wheeled endeavors.

These hirings hopefully point to Zero finally revamping its motorcycle design language, and offering an electric vehicle to motorcycle enthusiasts that more closely resembles the kind of machines they already own.

With the nearly 12-year-old company still posting lackluster yearly sales, Paschel will need to steer Zero into a new direction, if the brand hopes to continue receiving support from The Invus Group (that major financial backer to Zero), which has invested hundreds of millions of dollars into the electric motorcycle company since its inception.

Source: Zero Motorcycles