Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MV Agusta Factory Flooded by Nearby Lake

11/18/2014 @ 3:51 pm, by Jensen Beeler7 COMMENTS

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After torrential rains this weekend, the MV Agusta factory has been flooded by the nearby Lake Varese. The MV Agusta factory sits on the edge of the lake, and the recent weather has brought the waterline to include the Italian company’s R&D, racing, and testing facilities.

Because of the flooding (nearly a meter higher than usual), production has been halted, and the ~100 employees have been sent home. It’s not clear how long the flooding will continue in Varese, though the current weather, and future forecasts, are favorable to the water subsiding.

Mercedes-AMG Acquires 25% of MV Agusta

10/31/2014 @ 5:15 am, by Jensen Beeler17 COMMENTS

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One of the worst-kept secrets in the motorcycle industry, Mercedes-AMG has now officially acquired a 25% stake in MV Agusta S.p.A. The news also sees Mercedes-AMG and MV Agusta signing a long-term partnership agreement, as well as collaboration on future sales and marketing efforts.

Neither Mercedes-AMG, nor MV Agusta, are talking the price of the 25% investment, though rumors peg the cost of the deal around €30 million — a very good valuation compared to the €747 million Audi paid for Ducati Motor Holding just two years ago. Also as a part of the agreement, Mercedes-AMG will appoint one member to MV Agusta’s board of directors.

Husqvarna & Husaberg Will “Reunite” After 25 Years Apart

05/16/2013 @ 3:47 am, by Jensen Beeler8 COMMENTS

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Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.

Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.

Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.

Goodbye Husqvarna Nuda, We Hardly Knew Thee

05/07/2013 @ 1:58 pm, by Jensen Beeler17 COMMENTS

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Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

Trouble Broods for Husqvarna as Austrians Come to Varese

04/29/2013 @ 11:08 am, by Michael Uhlarik8 COMMENTS

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Only a couple of months after Husqvarnaʼs sale by BMW to Austriaʼs Pierer Industries, the storied motocross brand is once again making headlines, unfortunately of the wrong sort.

Reports from the La Provincia di Varese website, Varese News, as well as motorcycling’s GPOne are saying that the acquisition of Husqvarna has revealed significant problems with massive unsold inventory, labor, and the existing business plan.

As of Monday the 22nd of April, Pierer Industries announced that the factory will be closed until further notice, and let go all of the 211 factory workers employed by Husqvarna. The only staff remaining are in the sales and marketing departments, about 30 people.

Spy Photo: MV Agusta Brutale 675 B3

08/31/2011 @ 8:09 am, by Jensen Beeler7 COMMENTS

Set for its official public debut at this year’s EICMA show, the MV Agusta Brutale 675 B3 was caught testing in this “spy photo” that was snapped near Varese, Italy. The form of the three-cylinder naked streetbike is not terribly surprising, as it borrows heavily from the MV Agusta F3, making similar changes to the supersport’s design as the original Brutale did with the MV Agusta F4. Expected to sell around the €9,000 mark, the Brutale 675 will be MV Agusta’s most affordable motorcycle.

Claudio Castiglioni Passes Away at the Age of 64

08/17/2011 @ 9:19 am, by Jensen Beeler12 COMMENTS

Claudio Castiglioni, President of MV Agusta, passed away this morning in Varese, Italy at the age of 64. In a statement from MV Agusta, the company says that Castiglioni succumed from an unnamed illness while attending a clinic in Varese. Over the course of his career, Castiglioni touched such esteemed brands as Ducati, Cagiva, Husqvarna, and of course MV Agusta. His most recent accomplishment was bringing MV back into Italian ownership, in an act of business acumen that saw Harley-Davidson actually pay Castiglioni €20 million to take back the recent refurbished company.