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Perhaps the most lurid motorcycle we saw at the 2019 EICMA show, the MV Agusta Rush 1000 is truly a bike that stands out from the crowd. Designed with what MV Agusta calls a “drag racing” aesthetic, the Rush 1000 takes the already gorgeous Brutale 1000 RR streetfighter, and dials it up to 11.

On the technical side, MV Agusta hasn’t distinguished the Rush 1000 too much from the Brutale 1000 – they both share a 205hp inline-four engine (209hp with the kit exhaust, which surely one would install for the full “Rush” effect), which is pulled straight out of the MV Agusta F4 RC superbike.

To be honest, it was a bit of surprise when last week MV Agusta announced that it was going to keep its factory open in Varese.

Situated in the hard-hit Lombardy region of Italy, the move seemed counter-intuitive to what was happening to the region because of the coronavirus.

Now, we get word that MV Agusta is going to close its factory, after the Italian Prime Minister announced on Sunday night more restrictive measures for prevention and containment of the COVID-19 pandemic.

While much of the talk in the motorcycle industry right now is what factories are closing, and how to recover from the devastation the coronavirus is having on the world economy, one motorcycle brand is taking a different tack.

MV Agusta has announced today that it has decided to keep its factory open in Varese, despite the Lombardy region being one of the hardest hit by the coronavirus outbreak in Italy.

The Italian brand says it has come to this decision in agreement with its workers’ representatives, and that the factory will operate in full compliance with Italian restrictions and quarantines concerning the health epidemic.

The MV Agusta Turismo Veloce 800 sits in a precarious place on the motorcycle continuum. It is what we would call an adventure-sport motorcycle, a sub-category of bikes that has sprung out of the ADV movement, but with a complete on-road bias.

The ADV segment has been the death of sport-tourers, with the upright seating positions proving to be more comfortable for long-range riding, while the large-displacement engines provide the power that sport riders are looking for.

While ADV bikes are designed to take the road (or trail) less traveled, adventure-sports began showing up for riders who wanted to stay firmly on the tarmac (as was the reality for many adventure-touring machines).

This gave rise to machines like the Ducati Multistrada 1200, BMW S1000XR, several KTM bikes, and Triumph’s fractured Tiger lineup.

The big 1200cc+ bikes have now given way to smaller bikes in the adventure-sport category, the first proper example being the MV Agusta Turismo Veloce 800, which first debuted in 2013.

Now Euro4 compliant, and coming in a variety of trim levels, we recently swung a leg over the MV Agusta Turismo Veloce 800 Lusso SCS (read our review here).

The only motorcycle in MV Agusta’s lineup with a tall windscreen, bags, and a passenger seat designed for a human, it would be easy to call the Turismo Veloce 800 Lusso a sport-tourer or an adventure-sport, and indeed we do.

But for the Italian brand, the MV Agusta Turismo Veloce 800 Lusso is treated like a sport bike…a sport bike that one can ride all day, with bags and a pillion, if you so choose. 

It seems like a fine distinction, or perhaps even splitting hairs, but in reality it is a subtle nuance that shows how MV Agusta thinks of its business, what sort of motorcycles it wants to produce, and for which riders it has in mind when it produces them.

Riding the Turismo Veloce 800 Lusso near MV Agusta’s factory in Varese, Italy, Asphalt & Rubber got to see first-hand how this “sport bike with bags” works in the real world. 

And while the motorcycle looks no different from the last time we saw it, at the base model’s press launch in the South of France, there have been subtle changes to refine the Turismo Veloce, and to make it compliant with Euro4 regulations.

Getting now to see the premium “Lusso” trim level, as well as MV Agusta’s new “Smart Clutch System”, there was plenty to try on this motorcycle, and while we have a few criticisms, the result with the MV Agusta Turismo Veloce 800 Lusso is an ideal machine, if you could only own one motorcycle in your garage. Let me explain.

Out riding bikes, because that’s what we do, for this edition of “Gone Riding” it is the last three letters of the name “MV Agusta Turismo Veloce Lusso 800 SCS” that you want to pay most attention to.

Those three letters stand for “smart clutch system” and they represent the new semi-auto clutch technology that MV Agusta has developed with Rekluse for its street-going motorcycles, and it is the main reason that we are in Varese today, riding the Italian brand’s up-spec sport-tourer.

The Lusso line of the Turismo Veloce 800 features integrated panniers and semi-active suspension over the base model, and of course the SCS in the name adds the new clutch design, with its attractive clear clutch cover. The special clutch also adds €700 to the price tag, over the regular Lusso.

We have already had some seat time on the base model, a few years ago, and found the MV Agusta Turismo Veloce 800 to be a capable and fun sport bike that was comfortable for longer trips, though we would have liked a few more ponies coming out of the three-cylinder engine.

Getting to see this motorcycle again, our focus today will be on the changes that have been made with the new clutch and the move to Euro4 emission standards, as well as the more premium elements that come with the Lusso name.

Per our new review format, I will be giving you a live assessment of the MV Agusta Turismo Veloce 800 SCS right here in this article (down in the comments section), and there he will try to answer any questions you might have.

So, here is your chance to learn what it’s like to ride the Turismo Veloce 800 Lusso SCS, before even my own proper review is posted. As always, if I don’t know an answer, I will try to get a response from the MV Agusta personnel on-hand. So, pepper away.

You can follow our thoughts on the bike live via FacebookTwitter, and Instagram, and you can see what our colleagues are posting on social media by looking for the hashtags #TurismoVeloceSCS

Hello and good morning to a cold but dry Varese, Italy – the home of MV Agusta and just a stone’s throw away from Milan and the Dolomite mountain range.

Today we are riding the Euro4-spec MV Agusta Brutale 800 RR, and our course will be a street ride, around the region’s Lago Maggiore – a large lake not too far from the MV Agusta factory.

The current MV Agusta Brutale 800 RR isn’t exactly a new model, but it is one that has gotten lost in the shuffle with the Italian brand’s lengthy history of financial troubles

Historically one of the best-selling machines in the MV Agusta lineup, the Brutale 800 RR is a bike that I have been looking forward to riding for quite a while now, after I was first impressed with the changes made to the Euro4-spec Brutale 800 a few years ago.

The big difference between the Brutale 800 RR and the Brutale 800 is the engine, with the RR making 140hp from its three-cylinder power plant, an increase of roughly 30hp over the base model.

As you can imagine, the torque curve is considerably further up the rev range on the RR as well, which should make for a sportier ride. It’s not all roses though, and hopefully MV Agusta has been tackling my list of complaints to an otherwise awesome machine.

Will the Brutale 800 RR be just as fun to ride as the Brutale 800? That’s what we are hear to find out…well, that and whether its worth the $3,800 price difference ($18,498 MSRP here in the USA) over the base model.

So, here is your chance to learn what it’s like to ride the Brutale 800 RR, before even my own proper review is posted (Italian cell service permitting). As always, if we don’t know an answer, we will try to get a response from the MV Agusta personnel. So, pepper away.

You can follow our thoughts on the bike live via FacebookTwitter, and Instagram, and you can see what our colleagues are posting on social media by looking for the hashtags #MVAgusta & #Brutale800RR

The future of MV Agusta has hinged on a crucial court decision for the past five months now – one that would allow the Italian motorcycle brand to restructure its debt, thus reducing its financial liabilities and freeing up a greater portion of its cash flow for continued production.

News comes today from Varese, Italy that a local court has approved MV Agusta’s new business plan, and allowed the motorcycle manufacturer to restructure its debts with creditors and suppliers.

This is positive news for MV Agusta, and it sets in motion a number of possibilities for the Italian brand, namely closing its investment deal with Black Ocean, an Anglo-Russian private equity firm.

More bad news comes from Italy, as MV Agusta has come under investigation by the Guardia di Finanza for allegedly misusing its employees’ INPS contributions (Italy’s national pension system, similar to the USA’s Social Security system), which may have gone to paying bills from suppliers, to the tune of €6.8 million.

To put this into context for our American readers, Italy’s Guardia di Finanza is law enforcement agency that handles financial crimes – its duties and powers are analogous to the intersection on a Venn diagram that is composed of our IRS, FTC, and US Customs bureaus.

Italian businesses are required to pay into the INPS pensions of their employees, and here the Guardia di Finanza has been investigating whether MV Agusta used those funds instead to pay its supplier invoices. MV Agusta CEO Giovanni Castiglioni denies the allegations, though has some financial issues of his own to contend with.

MV Agusta has unveiled in court its plan to get back to financial stability, after seeing cash flow issues reaching a zenith in March 2016.

The plan is exactly as it has been previously advertised by MV Agusta CEO Giovanni Castiglioni: MV Agusta will reduce its workforce, produce fewer machines, focus on high-margin models, and seek a freeze on its debts to creditors and suppliers.

Whether the Varesini court will accept this plan remains to be seen, it will also require some buy-in from MV Agusta’s creditor and suppliers, who are owed €50 million from MV Agusta.