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MV Agusta Looking to Part Ways with Mercedes-AMG

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The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors.

Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO

This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million.

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Bikes

MV Agusta Working on New Four-Cylinder Platform

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Even though we just finished covering the Red Bull Grand Prix of the Americas, Yours Truly is still on the road…and I’m actually all the way out in Saint-Jean-Cap-Ferrat (near Nice, France) for the international press launch for the MV Agusta Turismo Veloce 800.

We have just had the media debrief on the new Adventure-Sport machine, where MV Agusta President and CEO Giovanni Castiglioni had some interesting news.

First, the Turismo Veloce is the last of the new three-cylinder models from MV Agusta, as the Italian manufacturer feels it has completely exhausted the market segments for the three-cylinder platform.

Second, the MV Agusta is in the process of bringing out an all-new four-cylinder platform, which we presumably will start seeing as early as the 2015 EICMA show, as MV Agusta expects to debut four new models for 2016.

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News

MV Agusta Factory Flooded by Nearby Lake

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After torrential rains this weekend, the MV Agusta factory has been flooded by the nearby Lake Varese. The MV Agusta factory sits on the edge of the lake, and the recent weather has brought the waterline to include the Italian company’s R&D, racing, and testing facilities.

Because of the flooding (nearly a meter higher than usual), production has been halted, and the ~100 employees have been sent home. It’s not clear how long the flooding will continue in Varese, though the current weather, and future forecasts, are favorable to the water subsiding.

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News

Mercedes-AMG Acquires 25% of MV Agusta

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One of the worst-kept secrets in the motorcycle industry, Mercedes-AMG has now officially acquired a 25% stake in MV Agusta S.p.A. The news also sees Mercedes-AMG and MV Agusta signing a long-term partnership agreement, as well as collaboration on future sales and marketing efforts.

Neither Mercedes-AMG, nor MV Agusta, are talking the price of the 25% investment, though rumors peg the cost of the deal around €30 million — a very good valuation compared to the €747 million Audi paid for Ducati Motor Holding just two years ago. Also as a part of the agreement, Mercedes-AMG will appoint one member to MV Agusta’s board of directors.

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News

Husqvarna & Husaberg Will “Reunite” After 25 Years Apart

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Ever since Pierer Industrie AG bought Husqvarna from the BMW Group, there has been a great deal of speculation as to how the Italian-based Swedish-born brand would fit within the KTM empire. With zie Austrians needing another dirt bike marque like a hole in the head, it was curious to see KTM add a third off-road brand name to its stable of two-wheeled machines.

Adding even more intrigue to the situation, Stefan Pierer announced that he would discontinue Husqvarna’s pursuit of on-road machines with his acquisition, starting with the Husqvarna Nuda 900, and that he would also be closing down the bulk of the brand’s very beleaguered Italian operations, much to the chagrin of local officials and worker unions.

Now, the next chapter of Husqvarna is set to unfold, with the announcement of a new company, Husqvarna Sportmotorcycle GmbH, which unsurprisingly will be based in Mattighofen, Austria and will build off the technology that Husaberg has developed, while using the more recognizable Husqvarna name.

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Opinion/Editorial

Goodbye Husqvarna Nuda, We Hardly Knew Thee

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Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress.

For as big of an issue as it might be that KTM, by proxy, has swallowed another dirt bike brand, I still do not understand the thinking behind this madness. Dropping to four-digit yearly sales, it wasn’t until BMW started taking the off-road brand into the on-road market did signs of growth appear again at Husky.

Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

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News

Trouble Broods for Husqvarna as Austrians Come to Varese

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Only a couple of months after Husqvarna?s sale by BMW to Austria?s Pierer Industries, the storied motocross brand is once again making headlines, unfortunately of the wrong sort.

Reports from the La Provincia di Varese website, Varese News, as well as motorcycling’s GPOne are saying that the acquisition of Husqvarna has revealed significant problems with massive unsold inventory, labor, and the existing business plan.

As of Monday the 22nd of April, Pierer Industries announced that the factory will be closed until further notice, and let go all of the 211 factory workers employed by Husqvarna. The only staff remaining are in the sales and marketing departments, about 30 people.

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Bikes

Spy Photo: MV Agusta Brutale 675 B3

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Set for its official public debut at this year’s EICMA show, the MV Agusta Brutale 675 B3 was caught testing in this “spy photo” that was snapped near Varese, Italy. The form of the three-cylinder naked streetbike is not terribly surprising, as it borrows heavily from the MV Agusta F3, making similar changes to the supersport’s design as the original Brutale did with the MV Agusta F4. Expected to sell around the €9,000 mark, the Brutale 675 will be MV Agusta’s most affordable motorcycle.

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News

Claudio Castiglioni Passes Away at the Age of 64

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Claudio Castiglioni, President of MV Agusta, passed away this morning in Varese, Italy at the age of 64. In a statement from MV Agusta, the company says that Castiglioni succumed from an unnamed illness while attending a clinic in Varese. Over the course of his career, Castiglioni touched such esteemed brands as Ducati, Cagiva, Husqvarna, and of course MV Agusta. His most recent accomplishment was bringing MV back into Italian ownership, in an act of business acumen that saw Harley-Davidson actually pay Castiglioni €20 million to take back the recent refurbished company.

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