In what has to be the shortest commute for an international press launch, our hometown of Portland, Oregon is playing host to the first riding of the Harley-Davidson Livewire.
This is our first press launch with the Bar & Shield brand, and it is a big one at that. The Livewire is a mammoth shift for the motorcycle industry, as Harley-Davidson becomes the first major manufacturer to debut a full-sized electric motorcycle for the street.
The Livewire is a big deal for the American brand as well, as Harley-Davidson is pivoting its business model towards new horizons, new markets, new riders, and most importantly for today’s purpose: new drivetrains.
The Harley-Davidson Livewire is a halo product from Milwaukee, but it shows how far the marque is willing to go in order to ensure its future. The question before us now though, is the bike any good?