Back in the Swing of Things, MV Agusta Rush 1000 Delivering in June

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Perhaps the most lurid motorcycle we saw at the 2019 EICMA show, the MV Agusta Rush 1000 is truly a bike that stands out from the crowd. Designed with what MV Agusta calls a “drag racing” aesthetic, the Rush 1000 takes the already gorgeous Brutale 1000 RR streetfighter, and dials it up to 11.

On the technical side, MV Agusta hasn’t distinguished the Rush 1000 too much from the Brutale 1000 – they both share a 205hp inline-four engine (209hp with the kit exhaust, which surely one would install for the full “Rush” effect), which is pulled straight out of the MV Agusta F4 RC superbike.

A full electronics suite is standard as well, which means an up/down quickshifter, IMU-powered traction control and cornering ABS, as well as wheelie control.

SC-Project has been tasked with making the one-of-a-kind exhaust, which routes into a dual-tipped end piece. Öhlins electronic suspension is front and aft, with Brembo Stylema calipers doing the clamping duties on the 320mm discs at the front.

Our favorite touch has to be the carbon fiber rear wheel cover though, which hides a forged aluminum wheel that is mounted to the single-sided swingarm.

Now, we get word from Varese that the MV Agusta factory will begin building the Rush 1000 machines in June (only a month later than expected, despite the coronavirus previously causing havoc in the Lombardy region of Italy), with the first models reaching customers in that same month as well.

Priced at €34,000 for the European market, we still don’t have US pricing yet. But, we can obviously expect that machine not to be cheap when it arrives in the United States. That might be just fine too, because MV Agusta says only 300 units of the Rush 1000 will be produced.

“With the production of the Rush 1000 starting this coming June, we are right on track with respect to our 5 year industrial plan announced a few weeks ago,” said MV Agusta CEO Timur Sardarov.

“As we are breaking new ground in our expansion journey into new segments and new markets, MV Agusta will continue to produce amazing works of exclusive motorcycle art from its headquarters in Italy, remaining true to its heritage of performance, elegance and state-of-the art technology. I am sure this incredibly attractive model will meet the enthusiasm of the proud new owners.”

Source: MV Agusta

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.